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An SEO report is an overview of important SEO metrics reflecting business growth, performance in search engines, backlink portfolio strength, and website health.
Before we get into explaining the rationale behind each slide, let me emphasize a few things.
If you engage in outreach activities and see a new referring domain gained from that, you can highlight it in the screenshot so that the client can differentiate earned and acquired links.
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This is where you’ll give a snapshot of the website’s health that takes into account all technical SEO errors and issues.
This slide is designed to let you go into further detail about your link building work done during the month.
It’s time to move on to the actual SEO reporting.
Your work doesn’t end with just dumping a bunch of metrics into a document, though. You need to interpret them. Your SEO reports should convey the impact of your work in the most succinct and coherent way possible. That’s how we made the template as well.
The reason for showing non-branded traffic here is to avoid attributing organic traffic changes to marketing activities unrelated to SEO. For example, if the marketing team launched a great PR campaign or started airing mass marketing campaigns, your organic traffic would naturally go up just from people looking up your brand more.
You can see the most universal SEO KPIs above: search visibility and organic traffic conversions.
1. Title card.
Go to Ahrefs’ Site Audit, set up a project for the client’s website if you haven’t done so already, and let the tool crawl the website. Depending on your crawl settings, Site Audit can recrawl the website periodically, providing you with all the current and historical technical SEO data.
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This leads us nicely to…
If you’re doing local SEO, you’ll probably include an overview of local rankings and local SERP features. E‑commerce client? You may want to include Average Order Value from the organic traffic and dive deeper into the technical side of things.
8. Link building progress.
Before you steal our SEO report template, let’s first learn the following:
After showing your client all the data and reports, you should give them a plan of the most important SEO tasks you’ll be working on next month.
The overall search visibility KPI isn’t the only visibility metric that clients are interested in. They have certain product categories or topics on the blog that usually differ in relevancy and value to the business. That’s where measuring search visibility for keyword segments comes into play.
Look at their SEO reports.
The first slide is the easiest part to create.
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Determine which of your landing pages generates the most qualified organic traffic by using a multi-column widget to track your SEO progress with the following metrics:
All you need is your email and a password. Plus, you can start by using the tool for free!
Top SEO KPIs included.
Include your Google Analytics data, Google Search Console data, and a lot more… all in the same report!
Plugging your own data from across a multitude of SEO tools into our simple SEO report template is as easy as 1-2-3!
Pinpoint how much of your traffic is coming from organic search results by tracking your organic sessions, or use this same format of historic widget to track the following KPIs:
Organic traffic, Conversion Rate, Click-through rate, Keyword Ranking, Link Building stats… There are so many KPIs you need to be tracking in your SEO report, and picking the right ones for your business can quickly become overwhelming. Fortunately, this sample SEO report is a great example of the perfect template and a great starting point for your SEO reporting needs.
Want to see your own SEO key data in an awesome SEO performance report?
Figure out which keyword brings you the most qualified organic traffic by using a multi-column widget to track the following metrics:
Organic Conversion Rate.
Choose the SEO & Backlinks Report Template from the menu, and you’re all set!
We’ve chosen the most popular, tried-and-true KPIs for your SEO report template. Start SEO reporting ASAP with our crystal clear sample SEO report!
Gather all your favourite SEO tools, from Google Analytics to SEMrush, Ahrefs, and way more into a single, awesome SEO report! With our SEO report template, you can track all your SEO performance and keyword rankings in seconds. Simply plug your tools, choose our template, customize it exactly the way you want, and you’re done! The template will update itself automatically every single day.
Make sure that your organic visitors are converting with a historic widget showing you organic conversion rate. You can use to same format of widget to track the following KPIs:
Connect your SEO tools.
Add your data to the best SEO report template immediately!
You can connect a multitude of SEO tools into your SEO report template, including Google Analytics, Ahrefs, SEMRush, Moz, Google Search Console, and WebCEO, among others!