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Copywriting depends not just on an understanding of your brand’s identity, but also on understanding the sorts of clients and consumers who are going to be paying for your services and products. It’s a complex, multi-faceted sort of consideration that we don’t take lightly because we love great writing. Colibri Digital Marketing’s copywriting team takes the time to get a feel for your brand and your audience. By forgoing partnerships with brands that share our values, we’re uniquely positioned to produce the kind of authentic copy that generates leads, conversions, and sales for your business.
Colibri Digital Marketing has built our business on the fact that, in the digital age, content is Queen. No matter what you’re doing on the web, whether it’s creating a new website, sending out a newsletter, updating your Facebook page, or launching a Google Ads campaign, you’ll need words, images, link, URLs, and a strategy to make it all fit together.
These are some of the ways that our agency distinguishes itself from many others in our industry. As a certified B Corp, we make it a point to work with we respect, that sell products and services we would buy.
Copyediting also depends on that very personal understanding of a given brand. To edit is to bring out the best in something, but one brand’s best might not look much like another’s. Good editing is all about voice. It helps the words on the page to best express the right ideas in the right ways. That’s why we take the time to get to know our clients, and their context, before we get to work.
Copywriting is all about selling a brand. It’s about producing strong content that directly and meaningfully invites your audience into a conversion funnel. When we write fresh content and when we edit your content, we take a consultative approach based on our experience with digital marketing as a whole. We know that words fit into designs, so we touch bases with you to help make sure your designs enhance your user’s experience. We also make sure that your copy is consistent across your brand, and that it effectively tells your brand story.
producing great copy that considers your audience.
It’s no longer enough to be a brilliant writer. In order to really grab someone’s eye, your content must be well-written and fully optimized with images and often video. But even videos need scripts! Our copywriting services include both SEO and social media optimization when we write content for our clients. That way, people will be clicking on your links from multiple sources, not just when you appear in search results.
We’ve got some case studies that showcase what effective copywriting can do for a business, and we welcome any prospective clients to a no-obligation digital marketing strategy session to find out how our team can help grow your business.
CONsultative copywriting and copyediting.
DON’T TAKE OUR WOR D FOR IT.
Copywriting is somewhat scientific and somewhat inspired, creative work. We know about how long it’s going to take us to research, write, and edit your piece, but we don’t want to charge you if we had an off day or leave ourselves unpaid if we needed some time to get it right.
Professional Copywriting Services.
We do. When we’ve got your copy the way we think it’s ready to fly, you will have a chance to review the work and submit feedback/edits. After one round of revisions, our hourly rate will apply to further edits.
Along with our cost proposal, we will provide a deadline for delivery so you know what to expect.
Like any great question, it depends. Our turnaround time varies based on the length of the content, the amount of research required, and our current capacity. Short pieces could be as fast as a business day while long-form content may require a week or more.
The benefits of working with a professional copywriting agency.
We write web pages, landing pages, emails, sales brochures, social media posts, ads, e-books, and more so you can connect with your customers and generate leads.
Keep in mind we do as much as possible to keep revisions at a minimum. We start the project by gathering as much information from you as possible and stay in touch with any questions along the way.
Strong copywriting begins with an understanding of you and your audience. Our research process starts with interviewing your company about your values and your products/services. We take a deep dive into your customer persona, conducting social listening and other market research to understand the pain points, needs, and desires of your target audience. We connect the dots with search engine optimization to put your content in front of your audience. Finally, we craft emotionally driven, appealing copy your company can be proud of, that fits your brand and joins the conversation with your customers and/or generates leads and sales.
Whether it’s the About Us page on your website, your latest blog or social media post, or a sell sheet for that upcoming trade show— every interaction is an opportunity for you to make a sale and/or strengthen the connection between your customers and your brand. And if that wasn’t already enough pressure… today your business has to fight for an ever-decreasing attention span in a digital economy . Irrelevant or mixed messages will hurt your ad’s performance and lead to customers “bouncing” away. Sharp, effective copywriting earns your customers’ attention. And that’s where our professional copywriting services come in!
For these reasons, we price based on our estimate of the time and effort to complete the project. And we provide a flat-fee or hourly estimates, depending on the work.