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But major search engines are constantly evolving their algorithms and strategies to meet rising user demands. That’s why it’s essential to maintain a sustainable optimization strategy that is continuously working for you and your business.
3.5 billion searches are made everyday on Google alone, and with so many competing for top spots in the search results, gaining visibility is key. But it’s through expert keyword research and SEO refinement that your business will earn the visibility it deserves to effectively add to your bottom line.
It all starts with the search engines (like Google). Every search engine sends out crawlers to gather all the content and information they can from across the internet in order to build an index. When a query comes through, the search engine’s algorithm sifts through that index in order to provide the most important and relevant information in the search results, commonly know as the search engine rankings.
Our team uses modern SEO services, backed by the best digital practices, to increase your traffic & rankings for vetted keywords and long-tail phrases that drive business to your site.
Most internet users begin their session by searching for something—that something is a need. People use the internet to fulfill their need for information, whether it’s settling a bet on who the 14th president was (Franklin Pierce, by the way) or finding a local restaurant, perfect piece of clothing, or the ideal contractor for a home remodel.
How Does SEO Work?
Search engine optimization (SEO) is the process of helping your customers connect with your business online.
And that’s where SEO comes in. Optimization allows us to help search engines understand what’s on your website, the value your business has to offer, and how you connect to relevant keywords. It’s the foundation that drives organic traffic to your website and strengthens every aspect of your digital marketing strategy.
By partnering with an SEO provider, you have a full team of experts working toward your digital success. So whatever your goal is—driving traffic, generating leads, maximizing sales, increasing brand awareness—we’ve got you covered. You could say our SEO strategies are optimized for success.😉
Growing Your Business with SEO.
What are SEO Services? SEO services are search engine optimization services intended to increase visibility and ultimately organic search traffic to websites. These are often provided by agencies or freelancers who are experts in all aspects of SEO.
Nearly 93% of web traffic occurs on search engines. If you want your website to be found, you need to be indexed on major search engines and ranked highly. Some other facts about Google and search engines in general:
There are many different SEO services and they should ultimately be tailored to your business needs. Let’s do a rundown of what a comprehensive SEO program looks like.
Why is SEO Important?
SEO site audits look at all the technical components on your website that may affect how a search engine may judge your page. This boils down to a website’s:
SEO is important and it needs to be done to capture search engine traffic to your site. How does a search engine decide how to rank websites exactly? The answer to this is complex because there are hundreds of ranking factors, but we have compiled the most critical for you.
What are SEO (Search Engine Optimization) Services?
Sometimes it’s not enough to know your website sees increased rankings and traffic. You may also want to monitor how your competitors fare as well to ensure you stay ahead of them. Competitor SEO analysis tracks how your competitors rank over time along with KPIs such as backlinks, domain authority, and estimated traffic. If you notice increased competition, it may be an indicator further SEO and content investment is needed.
Is SEO needed?
It’s also difficult to seek out and maintain media contacts and partnerships with authoritative outlets. These become important when you need to gain authority and trust yourself. It simply doesn’t won’t make sense for a business to stretch themselves this outside of their core business.
What SEO Ranking Factors are Important in 2020?
SEO can be done without payment, but is often time-consuming.
Site audits involve a crawl of your website, code analysis, and many diagnostic tests. There are often thousands of action-items that come out of site audits, but SEO experts will help you prioritize.
These services optimize the content you already have for keyword and themes you wish to rank for. Actions include title updates, addition of targeted keywords to body copy, the use of engaging images, and optimizing page layout for engagement.
The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile. We believe this will contribute to business success on the web as users grow more engaged and can transact with less friction.
If you have experience as an SEO expert on your own or through your career, you can begin by building your own website and selling services there.
Can I do SEO on my own?
There is some overlap with user experience and technical ranking factors. These include web development best practices to increase page speed, but also meta data optimization and web architecture considerations. For example, meta data optimizations with improve click-rates on search result pages, improve image ranking, or even help surface your content on voice searches.
How do I start SEO?
The cost of SEO services is dependent on your business needs and how much experience the SEO experts have. Freelancers will typically charge the least, but you may not get the quality you expect unless you know them personally or were provided with references. Beware of freelancers who charge low hourly fees (e.g. $10-$20/hr.) because they are likely to provide a low-quality service. Alternatively, you can hire an agency or SEO consultancy for your SEO services. They typically charge more ($100-$300/hr.) but are much more likely to provide high quality services. We recommend you look at previous work or case studies to get an understanding of what the provider is capable of.