SEO ACTIVITIES FOR ECOMMERCE WEBSITE

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

Whether your eCommerce business has a physical store or not, one of the best long-term strategies is search engine optimization (SEO). With the right approach, you’ll make consistent sales and rise above your competition.

According to Seer Interactive – Ecommerce SEO Strategy Yields 64% Increase in Organic Revenue.

Here are recommended strategies that can be incorporated for better brand awareness and product sales.

The Difference Between eCommerce SEO and Local SEO.

More than 65% of consumers conduct online product research before stepping foot in a store, amplifying the need for retailers to optimize digital experiences RetailDIVE.

While some of these tactics may seem rudimentary and intuitive, leaving any of these out of your search marketing strategy will make it harder for your customers to find specific products and lower your page rank.

Power brands already have the advantage of brand awareness and loyal followers. However, it is crucial that they use proper SEO brand strategies to funnel customers to their products or their competitors will sneak in and siphon away the clicks and sales.

SEO is all about improving rankings, driving traffic, increasing product and brand awareness. However, optimizing an eCommerce website is a lot different than other types of websites.

The dynamic nature of eCommerce makes SEO challenging due to the constant turnover in inventory. eCommerce SEO is a broad topic, and many elements contribute to increasing your page rank.

An eCommerce SEO agency optimizes individual pages and products so that each one will rank higher and get more clicks than their competitor’s pages or products. Local SEO focuses on searching for businesses in a specific geographic location.

17 Primary SEO Strategies for Power Brands.

93% of online experiences start with search. The idea is to have your site in the top 5 spots whenever shoppers search for your product or brands online. As a leading search marketing firm we know that missing the top five spots on the first SERP (Search Engine Results Page) means less opportunity to get clicks and sell your products.

Run HTTPS Instead of HTTP – Switching to HTTPS makes all the personal data that you collect on your site encrypted, not just credit cards.

Here’s how this works:

And when I say unique, I mean UNIQUE.

Put the bulk of your effort into writing well-optimized tags for the most important pages. Then use a templated approach for the rest.

For this section, I will again be using The Malt Miller as an example.

Here’s why this is super-important:

4.2. Get Featured on Manufacturers “Where to Buy” Pages.

You’d be surprised how many Ecommerce sites still don’t do this.

You would need to write a different template for those products.

At this point, it’s simply a case of creating something similar—and hopefully better.

To find an appropriate site for this purpose, try this:

Did you spot the difference?

Buy Hops (100g) — Vacuum Packed for Freshness | The Malt Miller Shop hops at The Malt Miller — FREE Shipping. All of our are hops are vacuum packed for freshness. Next day delivery as standard for orders placed before 1 PM.

You won’t need the results of this until later. But as it takes some time to run, I recommend setting it going right away.

But these types of pages rarely drive direct sales and conversions for Ecommerce sites.

Most people get Ecommerce SEO wrong. They focus on ranking for uber-competitive high-volume terms.

No SEO wheels were reinvented here. But if you follow the advice given in this guide, I can pretty much guarantee that you’ll fare better than 90% of your competitors.

2.4. Add Schema Markup.

And product pages:

Here are a few pointers:

If not, use the same report and sort by traffic (sessions) instead.

Go to: yourdomain.com/sitemap.xml .

Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

Here are some resources to help you with that:

It’s easy to see why some Ecommerce stores do this… many have tens, sometimes even hundreds of thousands of pages. Writing unique titles and meta descriptions for each is a daunting (and boring) task.

Part 2: On-Page SEO for Ecommerce Sites.

And because these sites are linking out to multiple competitors, it will often be easy to get them to link to you too.

3 clicks away from your homepage.

The number of times this article was shared on Twitter.

Do that a few times, and I’m sure you’ll land some links.

“ I have like a bazillion pages here! Do you really expect me to assign keywords to and optimize each page individually!?”

Use the Scraper plugin (Chrome) to scrape this list of URLs.

Add the meta robots tag, set to ‘noindex, follow’ to all dynamically generated pages on your store. For more information on how to use the meta robots tag, check out our guide.

But it wouldn’t make sense to use this same template for products in the equipment category.

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