SEO AGENCY FOR ESTATE AGENTS

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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It’s important to understand the basics of SEO for estate agents whether you’re going to hire an agency or do it yourself, but if you’re planning to hire outside, take a look at these things to look out for when doing so.

We’re aware that SEO is quite technical. Hopefully, some of these changes are things you can do yourself or quite easily hire someone to help with. Whichever option is best for you, it’s important that your SEO is optimised so you can keep generating real estate leads and be found by vendors.

You can use a tool like Dead Link Checker to see if you have any broken links and correct or remove them.

10 Ways To Boost SEO.

Step 1 – Crawl : When Google crawls the web to find content: new websites, pages, updates to existing pages etc.

People will only stay on your page to read your content if it’s easy to do so!

With so many people using Google to find local services, estate agents have to take steps to appear as high in search as possible. The higher the better – the top result in Google has a 33% chance of being clicked!

Of course there’s the portals and, hopefully, word of mouth. But there’s also a high chance that someone looking for an estate agent uses Google to find one. Especially vendors.

This is a complex question and almost certainly outside of the scope of this blog (and perhaps outside the scope of your interest); but in relatively basic terms Google’s bots take 3 actions to determine where a website gets placed in the search results:

There are MANY ways to boost SEO – each with a varying degree of complexity. These 10 tactics are some of the easier to implement:

Mobile Optimisation.

If your site was made using WordPress, you can use a plug-in like Yoast or All In One SEO to help highlight what’s important when updating your meta data.

And if you needed even more incentive, it’s estimated that 50% of people who find a business from a “near me” search end up actually visiting that business.

By optimising things like your website, you increase your chances of appearing when someone Googles something like “estate agent near me”.

How do potential customers find you?

Header Tags.

In this blog, we’ll share some specific ways to boost your SEO but generally speaking, SEO is improved with things like content, keywords, image optimisation and page load speed.

Google only wants to send visitors to credible, trust-worthy pages. Having easy-to-find contact information helps Google categorise you in this way and therefore improve your SEO.

Step 2 – Index: Once crawled, Google stores and organises what it finds – adding it to it’s index. Only things in the index can be found on Google.

One, Google measures your page’s load speed and will penalise you if its slow.

If it’s not already, you should consider hiring an expert to mobile optimise your website.

If you want to position your estate agency as the leader in your chosen market, SEO will not only help you to rank above your competition, but it will also help you to offer the kind of seamless, hassle-free experience your potential customers and clients look for before committing to an agent.

To improve your website’s performance and achieve top rankings in search engine results pages (SERPs), your SEO campaign needs to be tailored to your specific industry. Estate agents in the UK vary from large national companies to those who operate on a smaller, more local scale. Some estate agents also focus on different corners of the market:

Another vital consideration relating to local SEO for estate agents is the inclusion of reviews, which solidify your position as a trusted agent. We will help you to generate these all-important positive reviews in a way that is valuable to your users, but that also improves your local ranking signals, thus increasing your local visibility in Google and generating more high-quality leads and walk-ins.

The way we do business has undergone a complete transformation in recent decades, with the majority of people using the internet to look for services and to find recommendations. This is also true for people seeking estate agents who can no longer rely on foot traffic and word of mouth alone.

We are experts in SEO for estate agents. Increase the visibility of your agency brand, promote your property listings to more buyers and tenants, and attract more sellers and landlords.

How does estate agent SEO work?

Businesses that operate online are increasingly dependent on search engine optimisation (SEO) to improve the performance of their websites. Simply put, SEO refers to the techniques that are used by marketers and businesses to increase search engine visibility for their brands and products in search engines such as Bing, Yahoo, and of course, Google.

SEO aims to help your website rank more highly in search engines like these, appearing more often on the first page of results, which is where most searchers click through to websites. Less than a third of people searching Google scroll far enough to see the bottom of the page and two-thirds of all clicks go to the top 5 results.

We have won awards at the local and national level for our SEO strategies, campaigns and successes.

Search engines assess sites using closely-guarded secret algorithms that analyse hundreds of different ‘ranking factors’, collectively used to determine the quality of a website and therefore, how well it will rank. Over the years, these algorithms have become amazingly complex, but the desired result remains simple and straightforward.

With more than 20 years of experience in SEO, we believe that the best campaigns are holistic, transparent, and tailored to the unique needs of each client. If you’d like to know more about SEO and our processes, then please get in touch with us, and we will be happy to discuss these in more detail. We feel it is essential for our clients to understand the logic, the strategy and therefore the value of each element within an SEO campaign, and how these directly benefit a website’s performance.

As search algorithms evolve, a greater emphasis is being placed on personalised search results. Serving relevant local results to users improves the search experience for the user. Of course, this also offers a fantastic opportunity to gain more online exposure for optimised local estate agent websites. We’re experts at making that happen.

In line with the complexity of the estate agency landscape, we fully appreciate that every estate agent faces unique challenges when approaching search engine optimisation.

A certified, Agile team of experts working with Magento since 2008 to create intuitive ecommerce websites that attract and convert.

In other words, you will only need to keep on doing what you do best. Our job as your SEO partner is to look after the technical elements of your online presence, making sure that your ‘business as usual’ is represented online in a way that Google can understand. You keep showing your customers how great you are, and we’ll make sure Google can see that value too.

The benefits of SEO for estate agents?

Local SEO is not entirely dissimilar to regular SEO, but there are a few additional factors considered by the search engines which inform them on how and where to focus your local SEO exposure. These additional elements can be optimised to signal to search engines and site users precisely which areas you tend to serve: in particular, Google My Business listings, business citations, links with local businesses, and location-specific site content.

Vendors, purchasers, landlords and tenants all use search engines as their first port of call when looking for new properties and local estate agents. Our estate agency SEO services will get you more website traffic, more walk-ins and more enquiries.

Fortunately, while search engine algorithms may be complex, you do not need to be an expert to understand the fundamentals of SEO. Building a structurally-sound website with clean code, authoritative and valuable content, ethical backlinking, and a robust marketing and outreach strategy will demonstrate that your brand as a leading expert in your field, and thus signal to search engines that your site is an authority on the topics covered within the website.

Local SEO is a specific technique used to get a website found by more people searching in a particular geographical location. Generally speaking, estate agents benefit from having an in-depth understanding of the areas they serve and are uniquely able to target users who are looking for properties in these areas, delivering valuable regional and localised content.

The techniques used to optimise websites take various aspects into account, including the quality of your content, online content that is affiliated with your site but published elsewhere, and also the code and structural framework that your website is built on. The overall emphasis is on the quality of these components and how they work together to provide a rewarding, positive user experience.

Vendors, purchasers, renters and landlords are much more likely to go online to search for an estate agent, and an effectively optimised site will be ready and waiting among the top search engine results when they make their searches.

Specialist SEO for estate agencies.

There are just 10 spots on the Google Search Results page. How do you plan on beating your competitors to the top?

There are many important and valuable marketing techniques designed to drive user traffic to websites, such as pay-per-click advertising (PPC), email marketing and social media. These techniques tend to offer short term improvements in visibility and performance and require frequent monitoring to ensure they are working at peak efficiency.

The beauty of SEO is that it allows you to target the precise demographics and market segments you are looking to connect with through the search terms you choose, drawing traffic and exposure from a large and engaged pool of users. Furthermore, when done correctly, a great SEO strategy will simply play your agency’s strengths.

While the ROI may not be instant with SEO, few techniques are considered as effective, sustainable and ultimately as profitable as the utilisation of organic SEO for estate agents. As such, SEO can be considered a more long term investment than social media and PPC advertising, and there are generous benefits in choosing SEO for estate agents in the UK:

Call 01782 229900 to speak to one of our experts or click here to arrange a free consultation .

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