SEO AND CONTENT CREATION

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

Plus, you can even gain insight into how a piece of content has fared historically for a specific keyword or topic.

SimilarWeb Competitor Analysis Tool.

Content creation tools like Keyword Density Checker help you stay within the bounds of acceptable keyword density.

BrightEdge.

Before we jump right into the list, it’s important to note what makes SEO content an invaluable part of your marketing strategy.

The app can detect both basic and advanced punctuation errors including run-on sentences, spelling mistakes, fragments, comma splices, and alliteration. It also scans your entire document for any instances of plagiarism.

For a digital marketer, generating content can be a grueling, time-consuming process.

It requires continually coming up with unique, compelling angles to get clicks, capture leads, and convert them into customers.

If you write and publish content online, chances are you’ve heard of Grammarly. With nearly 20 million daily users, Grammarly has been helping people avoid errors since 2009.

All of these actions can be taken on BuzzSumo.

Yoast SEO.

Founded in 2011, Scoop.it has helped over 8 million users publish millions of pieces of content.

Think about it this way—Google processes more than 3.5 billion searches per day, which equates to 40,000 search queries per second.

With more than 1,700 customers worldwide, BrightEdge defines itself as “The industry’s first and only SEO solution to give marketers real-time research, recommendations, and rankings–everything an SEO needs all in a unified platform.”

Want to find out what’s being shared across social media channels? Maybe you’re trying to keep up with the influencers and industry leaders in your area? Perhaps you want to see what your competitors are up to?

BrightEdge.

If you want your copy to rank high in search engines, keywords are a must—in moderation, of course. Excessive overloading of keywords in SEO content is commonly referred to as “keyword stuffing,” a practice that should be avoided at all costs as Google is known to dole out penalties on sites that do so.

Just enter text or page URL, and the Keyword Density Checker will analyze how many keywords are on a particular web page similar to the way a search engine would.

The content tools and resources mentioned in this post can help you get your ideas organized, improve the readability of your copy, and sharpen your keyword density skills.

The best thing about Evernote is that it works on pretty much every device, including iOS, Android, Mac, and Windows and automatically syncs as long as you have a reliable internet connection.

From to-do lists and research notes, there are plenty of note-creation tools that have been proven to be useful at each stage of the writing and editing process. You can embed pictures and audio, review edits of others, and set reminders to receive in-app notifications.

Again, it all depends on how much fresh content is being created. If a client is creating three new pieces of content weekly, many older and higher-ranking pieces need to be freshened up with new links.

Knowing this, we were able to create a strong content marketing strategy that answered all of these questions through blogs and videos, then amplify that content in the areas we found these people hanging out.

Most SEO pros target between 50-60 characters (not words) when creating title tags. But a popular piece on Search Engine Journal reported that Google says there’s no limit on title tag length.

When you can find a writer or team of writers who have a deep knowledge of SEO, the subject, and writing, you hit the trifecta. I’ve worked with hundreds of writers and only found a few of these unicorns.

The formula here that has worked for many of my clients is simple:

Revisit and Revamp Older Content Quarterly, or More.

Content takes on many forms. These are some of the major content types you can improve with SEO.

Frodo could have never saved Middle Earth without his guide, Gandalf. Be like Gandalf.

Once you have the basics down, use these next tips to level up your keyword research game.

Learn how to think like an SEO pro to get all of your content performing its best. See how in this complete content creation guide for SEO.

What does “ongoing SEO” mean? First, it means revisiting and revamping your older content.

Don’t use “walls” of text. Rather, keep paragraphs short like you would see in those archaic pages of a newspaper.

Focus 80% of your strategy on the evergreen keywords that you know will be reliable for the long term, and the other 20% on trending keywords.

SEO pros understand that keywords change over time due to trending or out-of-date topics and product/service changes. Constantly monitor and remember to update your existing content with fresh keywords often (more discussed below).

Find these answers through competitive research, searching online forums like Reddit and Quora, roaming social channels through popular hashtags within that industry, conducting surveys through other agencies, or simply reviewing Google search results as your ideal reader will do.

Make sure your meta description quickly engages the reader and inspires them to click through to the piece of content. Create curiosity and entertain, and always place a CTA in there.

Understand Your Audience and Their Goals.

But if you’re selling a $5 product, of course, you’d want much higher volume – unless that $5 product propelled clients into a sales funnel, educated them, and led them to purchase your $5,000 consulting services.

Don’t have the time to do this? Hire a social media expert who understands the power of your chosen channel, and the use of hashtags, consistent posting, and, again, proper grammar.

Related keywords help demonstrate the content’s relevance to the topic as a whole.

This is where understanding on-page SEO can help keep your content ahead of the competition.

Depending on how much content is created, sometimes this refreshing of older content occurs monthly but it could be quarterly or annually, as well.

If one lead is worth a $5,000 consulting service, there’s nothing wrong with chasing keywords with a volume of 20 or even lower.

The largest portions of any ongoing digital marketing campaign should be focused on fresh and valuable content, delivered on a consistent basis. But the SEO pro will take this one step further and do the same for revamping older content.

5. Monitor Keyword Performance Weekly.

Unless you’re the top player in your industry with zillions of pages and links, don’t chase high-volume keywords that are impossible to rank for. Head for the low-to-mid-tier keywords based on the prices of your services or products.

If you understand your audience, this is simple and can even be a bit of fun.

Most professionals only use H2 and H3 tags. This keeps the content organized and also sends signals to search engines about what’s more important. Always try to use your target keyword in these, along with “related keywords” that support your target keyword.

Make sure your title tag garners immediate attention. Create curiosity, or be direct like “How-to” whatever.

Before one word, video clip, or graphic is created, you must understand the landscape of your audience and their goals.

From there, you gain a much more focused idea of just who your audience actually is, and whether your writing will resonate with them.

If you have extremely strong content with high ROI value that has dropped in rankings, you may consider refreshing the entire piece.

Your cluster topics could include content on creating a sustainable blog strategy, how-to articles on keyword research, and advice on creating meta descriptions for blogs, for example.

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