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An example of a long-tail keyword is “bakeries near Harrisburg, PA.” This specific keyword will attract leads interested in bakeries near Harrisburg. Similarly, other long-tail keywords help you drive more qualified leads that are looking for your business.
It may take a lot of time and effort, but it’s critical to your company’s online success.
Your pages should each have unique titles, headings, and meta descriptions that include unique keywords describing their content. It’s important that every page you have targets unique keywords because if they target the same keywords, Google won’t know which one to show in search results.
If you want to crawl your site, you can use a tool like Screaming Frog. This helps you recognize errors on your site and fix them to improve your site’s performance.
Mobile-friendliness is a crucial part of your SEO strategy. Considering that 61 percent of consumers are more likely to buy from mobile-friendly sites, it’s crucial that you optimize your site for mobile.
When you analyze your competitors in your SEO audit for 2021, you’ll also want to look at their content. Content has a large impact on your SEO performance, and it helps your site attract more leads and perform better in the search results.
When Google crawls through your site, it “reads” your content and indexes your pages. Indexing is crucial to your page appearing in the search results. If your pages aren’t indexed, they won’t appear in the search results, and it will hurt your SEO.
With Google PageSpeed Insights, you can check your page speed and see where you can optimize your site to improve its speed.
If there are pages missing, you may have incurred a penalty from Google for some reason or another. Take note of any page that’s obviously missing, because you’ll have to work on it later. The reason this works to check for Google penalties is because using the command “site:[yoursite]” reveals all of the pages that Google’s indexed.
15. Miscellaneous on-site factors.
We’re a full-service digital marketing company that specializes in SEO audits. We have a team of 450+ experts that will bring their knowledge and expertise to your campaign. We’ll help you create a campaign that drives results for your business.
That means pages with this file and those instructions won’t show up on Google, but if you’re tracking them, they’ll show up in your Google Analytics account.
When you just use branded keywords, Google is still pitting you against your competition. So if you have a page that shows up when using the “site:” command, but it doesn’t show up for a branded keyword, you’ve probably received a Google penalty.
The first part is ensuring that your content is easily readable. If a speaker is going to read your content out loud, you want to make sure your content is clear. Review your content to make sure the information is concise and easy to digest.
14. Low-value pages.
So, how do you find out your site speed?
Google favors fast loading sites too. They want users to have a positive experience, so you need a site that loads quickly. People will bail on your pages if they take too long to load, so you’ll want to optimize your site speed to give your audience a good experience.
If you choose to use this tool, you must make the changes to the backend of your site on your own.
An SEO audit is a review of your SEO campaign and strategies. With an assessment, you have the opportunity to identify what you’re doing well and uncover areas of improvement.
When you do this for all of your pages, Google Analytics also doubles as a full catalog of every page on your site. That means you can quickly and easily see how many pages you have, what they are, and more all in on location.
If you want to jump directly to the questions, please click here . You will also find a link to the Google Doc sheet below. However, before we begin, I would like to share some of my thoughts concerning these questions.
When preparing for an audit, I think that many SEO experts rush into it. I guess we simply cannot contain our curiosity ;-). Of course, we are all trained and well-educated in identifying issues and performance-hindering factors, putting them together, and making client-specific recommendations. But, in some cases, I experienced that having the client answer a wealth of questions beforehand makes my work more effective and provides me with valuable information concerning my client’s status. Further, having some of these answers before I begin assists me during analysis and when mulling over the issues at hand. Some of the questions included here come from very specific past audits, but depending on your circumstances, they may also prove of use as I tried to generalize each question. Again, please bear in mind that questions may differ depending on if you are auditing an eCommerce website, a classifier, or a lead-gen website. Context matters.
Domain History / Workflow.
Communication & Expectations.
Of course, some rightly highlight that confronting the client with too many questions at the beginning can be a frustrating process. This is especially true when they cannot answer the questions personally and instead, require support from their teams, such as development. However, I think as a professional you have to ask these difficult questions. Naturally though, some clients can answer these questions more easily than others – that’s just the truth. Nevertheless, I wouldn’t expect to receive a fully answered questionnaire (I only received two in six years) and of course, sometimes I make a preselection. But, not receiving answers also gives me valuable information about the client.
KPIs & Tools.
So, you may not find all the questions helpful and I’m sure I’ve forgotten some (feel free to let me know which!), but they can hopefully be useful as a general rough guide. I tried to cluster the questions, but this is also not set in stone. Please exclusively use the questions which match your needs if you so wish. However, some of the answers to the questions may have the potential to improve the result of the audit in general, or at least provide a hint as to which areas need to be reviewed, which is certainly in the client’s best interests.
So, what’s the story? Well, of course, there are a tremendous amount of client onboarding checklists and questions available, many of which are fantastic. However, when it comes to SEO audits specifically, I felt that there weren’t many resources on offer, or at least, I haven’t found any. Yet, please be aware that this list is not(!) a general client onboarding questionnaire, although some of the questions are broad and would also be applicable in this context. The questions are also not an SEO audit or a client onboarding checklist – again, there are more than enough available out there. If you are looking for information how to perform an SEO audit, I highly recommend this presentation from Aleyda Solis , this video from Barry Adams and this presentation from Bastian Grimm . The focus here is more on generating website-specific questions prior(!) to an SEO audit as a means of gathering information. What’s more, I definitely don’t consider them a definitive list (state: September 2020) – more a list of ideas. It’s also apparent that depending on the answers, additional questions may follow.
As an independent SEO consultant, I’ve to integrate an increasing amount of audits into my working agenda. Recently, I reviewed and slightly modified my SEO audit questionnaire and, as I thought it might be worth sharing, I’ve posted it online for you.
So, that’s the list so far. Again: This is not a checklist and also not seen as a definite list. But, if you find it helpful, feel free to share it. Many thanks for both your time and your attention.