SEO AUDIT REPORT PDF

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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The more people that just don’t get it, the less competition there is for us and our clients.You can still find people who will say this is all rubbish and that they can get your pages ranked for your search terms (depending on the level of competition of course) by heavily back-linking the page using keyword-rich anchor text.The process they’ll describe is similar to something like this:

The good news is that algorithmic penalties can just as easily be lifted by removing the offending SEO and cleaning up your site. However, if that offending SEO includes low-quality backlinks to your site (especially to the homepage), things become a little trickier.

There really are a multitude of tools available for analsing and measuring SEO metrics for a website. We at SEO Service NI, have a particular fondness for a few particular tools. We love SEM Rush as a tool and we can produce a SEMrush SEO report for your website for free.

To lose all your rankings on Google does not take a human review, though Google does use paid human reviewers. The process Google created for this is far more “automated” since the introduction of Panda and Penguin. Go over the threshold levels of what is acceptable, and the penalty is algorithmically determined and applied.

Google sends it’s crawler code through a website and if it’s finds 404’s then it is a signal to the website that the user experience will be low as it will be harder for the user to find the content they are looking for. Therefore Google will value the website less and your your rankings on the search engine results will be lower.

What is a website SEO Report?

We have a steadfast belief in our ability to increase the users and sales on a website. We offer a free SEO audit report pdf because we believe that we can prove to potential customers what we can do for them.

We offer some of our time and money for free because we know we can benefit your site and your business, all we need is an opportunity to prove this to you. That’s why we will send you an SEO Audit report PDF for free. So if you need SEO Belfast then contact us today!

A 301 is a permanent redirect from one web page to another. If there are more than one redirects in a chain, from one web page to another web page then google sees this as an error on a website. This is primarily because with every redirect it takes a web page a slightly longer period of time to load and this make the experience of using the website worse.

We can analyse your site and see what needs attention. The major problems need to be dealt with as quickly as possible in order to improve search results and sales as quickly as possible. Find out how we can help today by filling in the contact form below.

If you don’t care about your business, then follow that strategy, or hire someone to do it for you. You might get short-term gains, but you will eventually be penalized and lose all your rankings. Google will catch up with you, and probably sooner rather than later.

Everyone has seen a 404, even if they are not aware of it. A 404 takes place when a user follows a link to a page that doesn’t exist anymore some some reason. For example, if a website owner changes the url of a page then for all intents and purposes it is a different web page. It will have exactly the same content on it, look exactly the same as it did before but because it’s address is different then any link that exists on any page that has the previous address will link to nothing.

At SEO Services NI we look at details like this on your website and fix them. With SEO every little positive change counts. That’s why we provide the best Northern Ireland SEO available and why it is important to get an seo analysis report pdf.

Google is a lot more tolerant of sites that have built up authority and trust than it is of new sites or sites which have not been able to attain a decent level of authority or trust. A high authority site with lots of trust can withstand a certain amount of spammy SEO without incurring a penalty. In other words, the more authority the site has, the more it can get away with. A new site, on the other hand, would be quickly penalized for even a small amount of spammy SEO.A lot of SEO companies vying for your business may disagree with our take on modern-day SEO, and that’s fine.

Google sends it’s crawler code through a website and if it’s finds 404’s then it is a signal to the website that the user experience will be low as it will be harder for the user to find the content they are looking for. Therefore Google will value the website less and your your rankings on the search engine results will be lower.

An SEO site report is an important tool to assess the health of a website. Websites that have errors of different kinds are sending signals to Google that the website isn’t being maintained properly and shouldn’t be ranked as highly as other websites.The types of specific problems a website can have are numerous but some of the more easily recognizable ones are 404’s and 301’s.

Why do we offer a free SEO Audit Report PDF?

Enter the URL of your website below and we will email a report detailing the issues you may have on your site at present. Every flaw on your website can hurt your rankings on Google to a greater or lesser degree.

We can work on these issues as well but it is harder and requires a lot more work, time and money wise.

What’s Your SEO Score?

We recommend your SEO report contain the following 8 sections:

Check that the website links to the main social channels such as Facebook, Instagram, YouTube, Twitter and LinkedIn. View the page source or use Facebook’s Pixel Helper to check there is a valid Facebook Pixel and that Facebook Open Graph Tags are being used properly. Also check that Twitter Cards have been implemented. Visit the Twitter profile and check there are recent tweets.

This section is broken down into 5 components which make up “on-page SEO”. You will need to view the page source and analyze each of the following:

Results Executive Summary.

A website can achieve an A+ grade for SEO if each of the 5 components follow best practice.

Check that SSL and HTTPS redirects are in place and valid. Run a malware check using a tool like Google’s Safe Browsing site status. Also check that no email addresses are written in plain text on the page.

We recommend a traditional scorecard which grades a website on a scale from A+ to F-. This grading system is well-known around the world and anyone can quickly understand that A is really good and F is really bad. You will need to individually grade the performance of each report section: SEO, Usability, Performance, Social and Security (no need to grade Technology – this is just a list). Then apply an overall grading to the site.

To check cross-device website usability open the website on a mobile browser and tablet browser and take a screenshot. Add these screenshots into mobile and tablet device frames in the report so the recipient can easily see how the website loads on each device. Open the page source again and check if unsupported technologies are being used like Flash or iFrames. Also check a Favicon is being used.

A website can achieve an A+ grade for Social if it has connected all 5 social accounts and the necessary metadata is included in the page head.

The purpose of the first page is to give the recipient the topline results on one page. This can be challenging because SEO is complex and there are many inputs and variables. Nevertheless, stakeholders usually want summarized insights which is why its important to use a summarization method in order to quickly convey results.

Security.

Finally, you should use all the insights above to formulate recommendations on how to improve SEO performance. Group your recommendations by each section of the report and indicate which recommendations are high, medium and low priority. When discussing with your client or boss, focus on the high priority items first.

In this guide we’ve included a sample SEO Report PDF which you can download below and use to help build your own report.

The advantage of summarizing performance down to a single grade is the implied next action. In the example above, if a website overall grade is A-, the next logical action is to make some SEO improvements to reach an A grade and then tweak more to reach an A+ grade. This kind of progression doesn’t need an explanation as its inherently implied and you can focus on what your client or boss needs to do in order to improve their grade (and why they should hire you / keep working with you!).

This section does not require grading but it can be handy to list all 3rd party technologies used on the site. View the page source or use a technology lookup tool like BuiltWith to discover all technologies used. Also list the site’s server IP address, DNS Servers, Web Server address and page charset. These are all good pieces of information to include in this section.

Performance.

An SEO Report should outline the overall SEO performance of any given website. These reports are perfect new business drivers for marketing agencies as they can provide value up-front to a prospective client. An SEO Report can also be used on a recurring basis (monthly is the most common frequency) to showcase the improvement in SEO performance overtime to clients or your boss. Additionally, the report can highlight any SEO issues which need fixing in order to help improve organic search performance.

A website can achieve an A+ grade for Security if it passes the security checks and uses end to end SSL/HTTPS technology.

Another subtle advantage of a scorecard grading system is it mentally transports your client or boss back to school and casts you as the teacher / educator. Of course this is unspoken however it can add weight to your recommendations and help bolster the need to improve performance. After all, no site owner will be satisfied with a “failing” website.

Breakdown the total page size into the different components: HTML, CSS, JavaScript, Images and any other resources. View the page source and check Chrome’s Page Inspector for any JavaScript errors. Also check that all JavaScript and CSS is minified and that there is not use of Deprecated HTML or inline styles. All of these factors together can reduce page speed performance.

A website can achieve an A+ grade for Usability if it renders optimally on all devices, uses a Favicon and does not contain Flash or iFrames.

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