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The Digital Marketing Templates Library.
Download as Microsoft Word.
You could build a page with some basic content on it. Throw your target keyword on there a bunch of times. And then build a few dozen low-quality links in an afternoon.
Why Use an SEO Audit Template?
Download the SEO Audit Template.
This SEO audit template is designed to let you quickly see how well-optimized a website is. Spot opportunities for improvement. And make the critical adjustments that are most likely to increase its search traffic.
SEO Audit Template.
Get more organic search traffic with this in-depth SEO audit template. (Available in Word, Google Docs and as a PDF.) Use it to analyze and optimize clients’ websites — or your own.
But that approach doesn’t work anymore.
Enter: this SEO audit template.
SEO used to be really straightforward:
Voila! Just like that, you’d be on the first page of Google.
Here’s what’s included in this SEO audit template:
All without getting too caught up in the minute details.
How to Use This Template.
Download as PDF.
With so many possibilities, it’s hard to know where to start.
Google now uses 200+ ranking factors. Including advanced algorithms like RankBrain, which uses machine learning to understand how well different pages meet searchers’ needs.
Open as Google Doc.
There are endless things you can do to increase your search traffic. But sometimes, you just want something FAST. Here’s a list of low-hanging fruit you can tackle quickly to help improve your rankings.
And lastly, keep in mind the template contains mostly made-up data, insights, and scenarios. Don’t try to analyze the content of it. Rather, use its structure as a guide.
To get this done from start to finish, you’ll need the following tools:
But what I have for you here will get you as close as possible to a perfect SEO report. That is the main reason why I started discussing SEO reporting with experts in the first place.
1. Title card.
However, you should only report on backlink profile changes if your activities in the project influence the acquiring of new links. That can range from creating link bait content to planning and executing outreach campaigns. I mention this because link building is quite often a separate activity from many SEO projects.
Ahrefs’ Best by links growth report in Site Explorer is good to include here because it shows you pages that received the most backlinks in the past 30 days.
SEO Reporting Polls for upcoming article/presentation (Please RT) 👇
A quick to-do list that summarizes your main focus for the following month will suffice. It will also serve as an anchor for your next SEO report.
Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.
Search visibility is the SEO version of one of the most important marketing KPIs: share of voice (SOV). It’s basically keyword rankings on steroids.
Again, you want to compare the current month’s performance with the previous month’s and, ideally, even with the year-over-year (YoY) performance. Most businesses tend to have seasonal swings, so some MoM comparisons may look bad just because the high season has already ended.
How long does it take to create the report?
Your work doesn’t end with just dumping a bunch of metrics into a document, though. You need to interpret them. Your SEO reports should convey the impact of your work in the most succinct and coherent way possible. That’s how we made the template as well.
Let’s get into it.
What and how you report on your SEO efforts depend on how you set up expectations with your client. While SEO reports are dependant on a client’s business type, this is what everyone generally wants to see:
But back to the actual template…
While search visibility metrics are the best proxies to your organic growth, most clients also want to see position changes of their most important keywords.
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Before you steal our SEO report template, let’s first learn the following:
It’s time to move on to the actual SEO reporting.
1) What format do you use for your recurrent SEO reports to non-technical clients/boss/decision makers?
Look at their SEO reports.
Some seasoned marketers prefer to use automated data dashboards like Google Data Studio, Tableau, or Power BI. These may take you a lot of time to set up initially. But they can update all the data automatically, saving you time in the long run. If you’re wondering about this option, we’ll be releasing Ahrefs’ GDS connector soon to help you with that.
Your client may also get a significant amount of traffic from Google Discover or Google News. If that’s the case, it’s probably worth dedicating a separate slide to it.