SEO AUDIT TOOL COMPARISON

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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When Lisa, Rae and myself first founded Outspoken Media, we had to flush out which services we would offer. SEO audits were never a point of debate. Rae loved them as much as me. She’d been performing audits on her own properties, potential acquisitions and at conferences on SEO site clinics for years. She had a system and she had a lot of bookmarks to help her hands perform almost as fast her brain!

Advantages: Overall grade out of a 100, can sign up for monthly email updates of your grade so you can see how you are progressing.

Features:

SEO Audit Tool Comparison.

Back in the day, Web CEO was the SEO audit and management tool. We wanted to see if it could hold it’s own against some of the new kids on the block. Unfortunately, it didn’t. Being Windows-only, Rhea couldn’t even use it. Fail #1. After I downloaded and installed it, I attempted to run the Quality Audit. It found 33 pages on our 500-something page site. Fail #2. Then I tried to run the Page Optimization report (why that’s not part of the audit, I have no clue), but it choked and the software froze. Fail #3. I gave up at that point.

Rae’s system was different from mine. I was used to working from a template. I would systematically walk through a website isolating different areas and typing up recommendations as I went. Rae’s system was more organic. She would start with Google’s index and work out from there. She wanted to know how Google saw the site, which told her where the areas of strength and more important, weakness were. From our two backgrounds, everything fell into place.

Advantages: You can not only audit your site, but do advanced linkbuilding analysis, as well as get access to direct Q&A with experienced SEOmoz staff for those hard-to-solve problems.

Do you have or know of a SEO audit tool we’ve missed? Leave a comment with the link and we’ll add it to the mix in an update.

Yesterday we noticed that Adam Audette had a similar write-up over at Search Engine Watch. Great minds think alike! Check out his post for the finer points of what *should* be included in a SEO audit, as well as, some additional tool recommendations. Also, Lindsay Wassell has been compiling an outline with individual posts for each section of the SEO audit. It’s a great look at the different components of audits. And, a final note… after we’d put everything together we realized that Google Webmaster Central could be considered the ultimate SEO audit tool as it now offers many of the features listed above. If you haven’t already verified your site, what are you waiting for?

Features:

Website Grader.

Disadvantages: Windows-only, unintuitive UI, crashed before I could get much out of it.

One of SEOmoz’s strengths is in data visualization to help SEOs analyze the data that is available, but there is a bit of a learning curve as they have developed their own language for certain factors, e.g. mozRank, mozTrust, etc.

Disadvantages: There is no cohesive package. While you can access all tools from the SEOmoz website, Open Site Explorer is also found on it’s own domain. Also, most of the tools don’t give you a decent way to export the data.

SEOmoz has become a powerhouse in the SEO tools sector in recent years. The most recent tool releases include the Campaign Based Web-App and Open Site Explorer, although they have many, many other tools – some of which are available with a free site membership, and some that require a Pro subscription. Of course, all the really cool ones are Pro-only.

Alexa Site Audit.

WebSite Auditor is part of the SEO Power Suite group of tools, although you can download/purchase just the auditor tool if you wish. The other tools include a rank tracker, competitive intelligence, and link manager. The first step in WebSite Auditor is to crawl the website; it should be noted that this can take a long time, and with the software being desktop-based it means you can’t leave and come back when it’s done.

Disadvantages: For some reports, Grader only looked at the homepage and three sample pages (About, Services & Blog), which is probably not representative of our overall site. You also can’t export the audit report, although it does print nicely.

At Outspoken Media, we love SEO audits. Link development and online reputation management may be our bread and butter, but three of us not-so-secretly pine for the SEO audit. If I have the time, I will fight with Dawn over who takes the lead on a complicated SEO audit even though I know it means having to sit with Rae for hours of fast-talking, finger-breaking analysis.

*Because the site crawl took so long, we didn’t end up finishing the report. We looked at as much of the tool as we could without having that step completed.

Website Grader, from Hubspot, takes a bit of a different approach to the site audit, in looking at your site from a marketing point of view rather than a technical one. Grader is actually a suite of tools for measuring your website, Twitter account, Facebook page, blogging efforts and more. Once you’ve completed “grading” your site, you can sign up for a 30-day trial of Hubspot’s Inbound Marketing Software, which helps manage and track your performance, much like Web CEO.

During this automated audit process, the system will help you review and improve your customer value, recurring customer percentage and site speed, while showing you how customers see your site and how Google scans it.

A lot of tools are now available in the market that make the work of SEO auditors much easier. Auditors do not need to spend much time doing manual checks on every web page. Today, you can easily find hundreds of different websites that have audit tools that help you identify the problems with your website.

WebSite Auditor is also good for page-by-page optimization. It contains the SEO Content Editor to improve on-page SEO right in the app. You can analyze an individual page (or create one from scratch), check its optimization rate, add recommended keywords, test meta snippets, and more. These are some of the best ecommerce SEO tools that you can use right now.

Wait, are you thinking about Google for searching the best website audit tools? I suggest you should not waste your time doing that as I have compiled a list of some of the best website SEO audit tools from all over the Internet.

With Whatagraph and the available integrations, you can conduct competitor SEO analysis and get yourself familiarize with competitors’ activities. Set priorities in which areas you need to focus the most. Analyze historical trends to see how your organic traffic has been growing over time versus your competitors and make weighed predictions for the future.

18. FirstSiteGuide Lookup Tool.

Seomator is an online SEO Audit tool crawls a website and provides a comprehensive analysis Report you can export and download in a white-label PDF detailing the problems, scores, and fixes to on-page and off-page SEO performance.

Screaming Frog is the right tool to use if you have up to 500 pages. The tool returns with reports of over 30 metrics, including meta descriptions, outlinks, response time, security, and anchor text, etc.

However, it is important to note that using website auditing tools alone is not going to help you identify the problems in your system. You need to complement a professional auditing team to ensure that the results are up to the mark.

MySiteAuditor is one of my most favorite website SEO audit tools. This tool is suited for larger SEO agencies and can be integrated into the website to help you generate more leads. MySiteAuditor is one of those tools that is directly compatible with the Google’s ranking algorithm.

24/7 Monitoring: No more waiting for a crawl, ContentKing keeps track of everything happening on your site as it happens.

It lacks in providing a complete picture for your website and that is a major drawback. Nonetheless, it is a great tool for an initial analysis of your website.

There are a number of specialized webmaster tools to create sitemaps, robots.txt files, manage hreflang tags, and do a load more of technical SEO stuff. Besides, WebSite Auditor has a special Visualization tool that visualizes the website structure, with all its pages and internal links.

The tool does a sitewide audit, just like most technical SEO crawlers do, analyzing websites for technical SEO issues, such as duplicates, redirect chains, broken resources, and more.

Whatagraph SEO reporting tool makes SEO performance assessment a breeze – especially for marketing agencies. This tool integrates Whatagraph with essential SEO tools such as Google Search Console, Google Analytics, SEMRush and many more to pull valuable metrics into one comprehensive marketing report.

GrowthBar makes it stupid simple to execute SEO and grow organic traffic.

1. Ahrefs Site Audit.

A uditing a website is not a joke. It requires a lot of time and resources to work day in and day out. It demands a keen eye to detail as the auditor has to go through over hundreds of pages. For this sole purpose, I always seek for the best tools that SEO auditors use to make the auditing work much easier.

FirstSiteGuide’s Lookup tool is a completely free tool that helps you discover all important information about any website you need. It’s very helpful for competitive analysis, keyword and content research, rank tracking and web monitoring – which also makes it great if you want to improve your marketing and SEO.

Moz Crawl Test is another synonymous tool with SEO and website auditing. Moz has its own website crawler that helps webmasters to identify critical issues with the website, status codes of HTTP, and other useful SEO data for website audit. This tool also helps you to figure out the duplicate content on your website, errors that are present in the title tag, redirects of the server, and other important factors that affect the crawlability and indexability of your website.

Netpeak Spider is available for free with no limitations by the term of use, the number of analyzed URLs, and settings customization.

Seoptimer is a free website auditing tool that not only reports your website critical errors but also recommends ways to improve your search ranking based on the evaluation. You can easily download the chrome extension and start working through your website pages one at a time.

As the only real-time SEO auditing and monitoring platform, ContentKing provides you with full-situational awareness so you can improve and maintain organic search visibility.

SiteAnalyzer gives you an in-depth analysis of your website with a global score on accessibility, design, networking, texts, and multimedia etc.

23. Website Auditor.

Step 3 – Action Items: Lastly, Benchmark Hero will guide you through each item and show you the immediate action you can take to instantly improve your online store and ranking.

With a free 14-day trial, SiteAnalyzer is a great SEO audit tool. This tool brings you a report based on 50 parameters, which helps you identify your problem areas and fix all your technical SEO mistakes.

Benchmark Hero works in three steps:

The tool has its proprietor metrics InLink Rank which vaguely corresponds to Google’s PageRank to measure a page’s or domain’s SEO value.

It finds all errors related to meta tags, headings, indexation, links, redirects, server parameters, HTTP, loading speed. It allows exporting your report to the spreadsheet or PDF format. Also, you can add your own logo to this report.

Step 2 – Benchmarking: Next, the automated store feedback app will compare and rank your site’s stats against leading 7- and 8-figure eCommerce stores.

Google Search Console is the best tool to use if you are beginning your SEO career. This tool is free to use, which provides fair amount of insights and gives a summary of things that are important to note, such as broken links, page load speed, indexed web pages, HTML markups, etc. You can also identify your position of website, like the number of clicks in SERP result and the number of impressions as well.

DeepCrawl provides in-depth reports and and crawls millions of web pages. It is one of the best tools to use if you run large marketing projects. It also returns you reports about your competitors-based on the site structure, content, and social media marketing.

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