SEO BEST PRACTISES

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

Here are a few other tips to ensure that users have a good experience when they visit your site:

For instance, take a look at the search results for “how to make oatmeal cookies.”

Here are some best practices to follow while writing your meta descriptions:

Site speed is an important ranking signal, and images are often the largest contributor to overall page size. As a result, you need to optimize images for speed in order to improve the overall performance of your site. The first step involved in optimizing images is picking the best file format, so let's look at JPEG vs. PNG. vs. WebP.

Your page title and meta description are two of the most important meta tags on your page. Let's cover title tags first.

6. Improve the User Experience on Your Website.

Search engines like Google typically display the first 50-60 characters of a title. Google will display the full title to your page as long as you keep your title tag under 60 characters.

Wondering how to cover the cost of SEO tools? Check out How Your Agency or Brand Can Afford SEO Tools.

You should focus all your efforts on building high-quality backlinks that can improve your chances of ranking higher for your target keywords. One of the most effective ways to obtain authoritative backlinks is by replicating your competitors' link building strategies.

Here are some other best practices to keep in mind while creating title tags:

An SEO best practice is to add internal links from top-ranking pages on your site to pages that need a boost.

The larger your image file size, the longer it takes the web page to load, which is why it is imperative that you compress your images before uploading them on your site.

While JPEGs look great for photographs (as seen in the Panda image above), PNGs are best suited for images that contain text, line drawings, etc. This illustration by Digital Inspiration proves my point.

Bottom line: Create content that aligns with the search intent of your target audience.

If your web pages have a high number of backlinks, it increases your chances of ranking higher in search results. As a result, it is important that you focus on building backlinks for your website.

To identify link building opportunities for your site, you need to select your domain in the drop-down menu just above the table.

2. Write a Compelling Title Tag and Meta Description.

There are several free tools that can help you check your page speed, including Google's very own PageSpeed Insights; you can learn how to improve your Google PageSpeed Insights score here on Semrush.

URL structure is an often overlooked aspect of SEO. A good URL structure provides both users and search engines an idea of what the destination page is all about.

Google explains it best:

On the other hand, top search results for a query like “buy oatmeal cookies” are ecommerce pages. Because in this case, Google understands that people are in buy mode. Therefore, the top results don't include links to oatmeal cookie recipes.

If your site takes a long time to load, you are going to have a lot of frustrated users, and your rankings will drop.

With that in mind, here is how you can create a well-structured URL:

This list will include the websites that are linking to your competitors' domains, but not yours. Armed with this knowledge, you can kickstart a campaign to steal your competitors' most authoritative backlinks.

Choose the Best File Format.

You can also use Semrush to identify and fix internal linking errors on your website. The Internal Linking Report within Semrush's Site Audit tool can be extremely useful in identifying problems with your site's internal link structure.

Page speed plays a vital role in improving the user experience of visitors on your site.

You can scroll down to see keyword variations, questions, and related keywords. Click the “View all” button under each of these sections to see different variations of your seed keyword(s) alongside useful keyword metrics.

Avoid filling alt attributes with keywords (keyword stuffing) as it results in a negative user experience and may cause your site to be seen as spam.”

When creating long-form content on your blog, target keywords that strike a good balance between search volume and keyword difficulty.

Looking at the difference in file sizes above, it would be easy to declare JPEG as the clear winner. But it would be a mistake to use JPEG as the de facto image format for your site.

With the help of this data, you can determine which keywords are worth targeting while creating long-form content.

“A site's URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers).”

Celebrated on the first Tuesday after Thanksgiving, Giving Tuesday is an international day of charitable giving. Here’s why it’s as important to your marketing strategy as Black Friday or Cyber Monday.

Placing too much text within an image will cause issues with accessibility as well, since screen readers are not able to identify the content properly. And if you do use some text, you must include a caption and/or an alt tag (under 100 characters) to explain the contents of the image.

Learn how SMBs and growing businesses can use search engine optimization (SEO) to stay competitive while keeping costs low.

No more face-to-face meetings? Find connections, get the right information, and start conversations that matter.

Images are an ideal way to break up long-form content or draw attention to a brand. But when it comes to SEO, pictures are rarely worth a thousand words. Search engines only use the text on each webpage to evaluate the content value of your page. They cannot recognize text within images, whether it’s a brand name, graphics on a chart, a button, or an image just for decoration.

You’re Probably Collecting Too Much Customer Data — Here’s the Sweet Spot.

Best practice: Create content with actual human readers in mind, not solely to appease the search engines. Use natural language to describe products or services. Avoid excessive repetition. Use a thesaurus to include semantically-related keywords in your content – related keywords will be picked up by the search engines.

Best practice: Produce content-rich web pages built just for your organic search visitors. People clicking on a paid search ad are often at a different stage in their customer journey than people clicking on your pages via organic search.

Surprisingly, a common mistake many content providers make is not including links to more content. If visitors don’t have a clear path of where to go next on your site, they’re more likely to leave.

Definition: Search engine optimization is the practice of managing the content of a webpage to help move it closer to the top of user search results in Google and other search engines.

If you structure your web content and architecture properly, intelligently, and holistically on appropriate pages, your pages will be crawled/discovered by the search engines and deemed valuable. As a result, your page will be ranked higher in search engine results, and make it more likely that visitors will find you and click through. In the world of competitive web content, this is how you get people to come to the “party” you’ve built.

“ We sell custom cigar humidors . Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor , please contact our custom cigar humidor specialists at custom.cigar.humidors @example.com.”

Many companies have one siloed team working on SEM, and another department working on SEO, and poor communication between the two. While search results list paid and organic listings side by side, that is often not the case for the teams driving each effort. All too frequently paid and organic search content creators do not take all marketing channels into account when creating fiscal year plans and allocating budget and resources. This is a huge miss. When your SEM and SEO teams don’t work together, they lose opportunities to maximize top-performing marketing campaigns.

Content providers are usually strapped for time and resources, and oftentimes the landing pages made for paid marketing campaigns are also the ones used for organic search campaigns. The folly here is that the types of landing pages that work for paid advertising – pages that contain a Buy button and little content – don’t work well for organic search visitors.

Marketers have grown reliant on third-party ad tracking and cookies, but the news is this: First-party data and back-to-basics strategies will yield more bang for your buck. Here’s why.

Search visitors are often researching your brand or product, and they’re not necessarily ready to purchase or share their personal information in contact forms to access gated content. If a visitor to your website is greeted by a lack of helpful and quality content, or content gated behind a series of clicks and forms, they’re going to leave.

Why is SEO important?

The pandemic created new and urgent financial needs for Americans, and the bank adapted swiftly to support its community.

Best practice: Be specific about your product or service, and don’t be afraid to focus on ranking for search terms with a lower search volume. If you make and sell traditional, hand-made Japanese swords in Midland, Texas, don’t aim to rank for “Japanese swords.” Let the content on your page specify that you make “Traditional Japanese Swords in Midland Texas” and you’ll claim the throne for that search result.

Collecting data ethically means gathering enough customer information to glean insight – but not so much that it raises privacy concerns. How do you know how much data is too much?

Marketers need to rewrite their email best practices as historic KPIs lose relevance. We’re here to help.

Search engines observe web traffic to a page over months and years, and use traffic as a strong ranking factor. Google is looking at how much consistent traffic your pages receive during the entire time it exists. That timely World Series page isn’t likely to rank very high in search, and therefore it won’t bring in many new readers.

Learn more about overcoming the challenges of enterprise SEO This recorded panel presentation shares SEO problem-solving tips for organizations of any size. Watch now.

Due to bandwidth, Google only crawls a small portion of many large enterprise sites. Their bots are more likely to find your most important pages if they are linked to one another. Too many websites bury or orphan their key pages. As a result, they do not get crawled and indexed.

5 Tips To Maximize Your Small Business SEO.

Poor email deliverability means your customers won’t receive, open, see, or act on your email campaign. Here’s what you can do to boost your sender reputation score and make sure your message gets the clicks.

Too often, writers focus on content that is relevant in the moment, relating their articles to current events and special occasions. For example, every year during the World Series, content writers tie-in their products around specific teams, players, cities, and game days. Those pages are relevant for the time, but they’re quickly deemed irrelevant by search engines.

Online search is at an all-time high, and the quest for a high Search Engine Optimization (SEO) ranking is Shangri-La. Google is projected to hit 2.5 trillion searches this year with 92.7% of the global search market share. That’s a lot of people looking for a lot of information. You’re going to need some real Search Engine Optimization (SEO) best practices to make your content surface for the right readers.

The benefit of well-written content is that good writing builds trust, and visitors are more likely to visit more of your pages after initially “finding” you. For readers to keep reading, you need to plan a thought out customer journey. Lead your visitor from where they’ve landed to what they should read next.

Best practice: Take an evergreen approach to content that can stay relevant to your business or product for years. Evaluate and refresh your top-performing content instead of starting from scratch every time messaging changes. Lists that receive annual updates, such as “The Top 10 Best Baseball Teams Ever” or “Tips on Saving on Baseball Merchandise” can be updated every season. If it’s a commonly referenced list, then it may see better ranking success. Final tip: to help your page build ranking, keep dates out of the URL and article title and keep them the same year after year.

Best practice: Set up a quarterly review between paid and organic teams to review key activities and organize actions together. If you act in unison, your prospects and returning customers will benefit from coordinated activities and content. Use the web traffic data in Google Search Console and AdWords before finalizing your company’s overall SEO strategy.

Best practice : Make sure you link your pages to other pages, and that those links are clearly visible – especially for a site’s most important pages. Use critical tools like a left-side navigation bar with organized sections, or a list of related articles at the bottom of every page. Have links ready for relevant, related content where you want your readers to click next.

Best practice: Nurture the content on your most important page(s), such as the homepage or the store; make sure the content is updated with relevant information and linked to from other pages. While second-tier pages like that recipe blog won’t be updated often, they should always link out to the homepage or to the store.

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