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For instance, if the search term is “How to screenshot on mac,” you can put “How to Take a Screenshot on a MacBook Computer” as your H1 or H2, followed by the steps in a numbered or bulleted list.
If the keyword for which you want to capture the featured snippet requires a definition, write an answer that’s no more than 58 words.
On the user side, Internal links to other valuable content keep readers on your site longer, reducing bounce rate and increasing your potential for a conversion. Isn’t that what it’s all about?
1. Use headings to your benefit.
Nothing strengthens a blog post like research-backed statistics from influential websites. Compelling stats help you build a more convincing and concrete argument that will help you gain trust from your readers.
Turn a long-winded sentence into two and keep your paragraphs to three sentences or less.
Never force-feed links to your top webpages, featured products, or discounted items. Include links that enhance the points made in your posts and naturally tie in with the subject matter.
When linking to any pages on your website, or even outside sources, use natural language for your anchor text. Avoid using spammy or generic calls to action, such as “top-rated cheap laptops” or “click here.”
Even with a great, SEO-friendly post body, a bad headline could hurt you in the SERP.
Link building is crucial to your search ranking.
2. Optimize your content for featured snippets.
Conducting interviews with experts is another effective way of leading traffic back to your website.
Additionally, start each sentence with an actionable verb, like “click” and “select.”
Linking to other pages or blog posts on your website helps search engines create an accurate sitemap. It also helps your audience discover more of your content and get to know you as a trustworthy, credible source of information.
For an inside look into how Ahrefs can aid you in your SEO keyword research and beyond, check out our case study and exclusive interview here.
10. Link to other posts on your site.
Fortunately, there’s a way to combat low traffic: search engine optimization. As marketers, we’re always aiming to write content that’ll rank highly on Google, and SEO is the bridge that’ll help you get there. That begs the question: How do you incorporate that into your content?
Meta descriptions are another area Google crawls to determine search rankings. Meta descriptions are the one- to three-sentence descriptions, you’ll find underneath the title of a result.
Be sure to conduct keyword research periodically to ensure you’re still focusing on the right keywords for your target audience and not missing out on vital ranking opportunities.
Google Trends can also give you a feel for what keywords are popular at any given time. If you see searches are steadily declining over time for a specific keyword, you know that’s probably not the right keyword to target for your marketing. The opposite is true for rising trends.
With this approach, you’re still using keywords, but you’re not oversaturating the post. Remember, your goal is to solve for your audience. If your users have a poor reading experience, that will signal to Google that your post may not be meeting their needs.
The difference between articles and blog posts is not as clear cut as it used to be. Blog posts used to be short written pieces, often based on the writer’s opinion. Articles were longer pieces, based on research and interviews. These days, many sites publish long form blog posts, based on research and interviews, that are very similar to articles. The label is less important than creating and publishing a valuable and trustworthy piece of content, whatever the length.
There’s a variety of common article types. Both online and offline publications publish feature articles, which focus on or profile a particular person, company, product, or service. In addition, how-to articles, which explain the steps needed to carry out a task, are very popular. Online, list type articles are also very popular. In the last few years, articles based on original research and data have also become common. Many readers also enjoy long-form articles and opinion pieces.
Most editors will tell you how they want an article to be formatted. However, you can make your article more appealing by including a compelling title and introductory paragraph, and a satisfactory conclusion. In between, keep paragraphs short, with one key point per paragraph. Divide the body of your article with subheadings that entice people to keep reading. For online articles, include links to authoritative or expert external sources. These tips will make your articles appeal to most editors.
What kind of articles are most common?
One of the key benefits of blogging for businesses is that blogging is proven to help companies get more leads, and more leads usually means more sales. Blogging is part of content marketing and inbound marketing, which both use content to help potential customers find your business. When you blog, and use SEO to help your content show up in search results, more people find your website. Once they’re there, you can attract and retain them with even more content.
There is no set length. Search engines are more concerned about how relevant the content is to the searcher’s query. However, blog posts have got longer. Where blog posts used to be 500-750 words, they are often 1200 words or more now. And long-form content has become more popular, so it’s not unusual to see in-depth guides and resources that are more than 3,000 words long.
SEO stands for search engine optimisation. Any content that’s optimised for search will include search terms that people are looking for to help them find that content. These days, SEO blog posts and SEO articles can be similar, but many people think of blog posts as short, opinion pieces, and articles as long, researched pieces with multiple sources. SEO copywriting covers marketing material like sales pages, and refers to writing specifically designed to convert web traffic into leads and sales.