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Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

The previous suggest-type of keyword tools relies on you to input a keyword to start the process to find more keywords. This can lead to a process of discovering more of the same keywords that you already use. To break out of the rut more thoroughly, try researching competitors’ keywords straight from their pages.

In “SEO 101, Part 5: Google Keyword Planner,” I detailed the basics of using the keyword tool to input individual keywords. An alternate way to use it to find keywords is to paste a URL into the “Your landing page” field and click “Get ideas” as shown below.

Keyword tools fall into several different types. The first relies on you to enter a keyword you’re interested in, after which the tool queries its own database for keywords it considers relevant. These tools are not typically tied to a search engine’s search data.

Keyword Suggest Tools.

2. Keyword Tool IO and SERPs Keyword Tool do much the same thing as Übersuggest, but also offer suggestions for YouTube, Bing, and a couple of others.

7. WordStream’s Free Keyword Tool. Claiming a trillion keywords in its database, WordStream looks within to find other related keywords and their monthly search volumes. WordStream also hosts Niche Finder, which shows keyword suggestions for more profitable niches related to any keyword you enter. Offering 30 free keyword suggestions, this tool is more of a trial than a free tool. In fact, it’s really a tool to entice you to sign up for a free trial of their full toolset. But it’s a good way to get the ball rolling for free.

6. Screaming Frog SEO Spider has more features and is developed professionally by an SEO company in the U.K., but the free version is limited to crawling 500 URLs. That may be enough for your uses, but not if you’re planning to identify keywords or other information on large ecommerce sites.

In “SEO 101, Part 3: Keyword Research Planning,” I detailed the basics of keyword research. The list of tools in this article will break you out of your keyword rut, making it easier to identify and plan lists of keywords to research.

4. Google AdWords Keyword Planner. You’re likely already using the Keyword Planner for your search marketing keyword research, but did you know you can use it to determine the keywords your competitors are using on their pages?

3. SEOChat Suggestion Keyword Finder. SEOChat builds on the suggest-type keyword tools by running the suggested keywords themselves through the keyword suggestion tool twice more. The result is a larger and deeper set of keywords gathered from Google Suggest.

The suggest-type of keyword tools literally scrapes the related searches that Google, Bing, YouTube, and other search engines provide to help searchers find what they seek.

Stalking Competitors’ Keywords.

Keyword ideas for the URL “shop.nordstrom.com/c/womens-shoes-shop” from Google Keyword Planner.

5. Link Sleuth. Technically not a keyword research tool, this free website crawler will identify HTML and server-level data for almost every page on almost any site. In particular, Link Sleuth will provide you with a list of the title tags, meta descriptions, headings and meta keywords for any public (not password-protected) site you want. With some analysis work, this mass of data can reveal the keywords that your competitor is targeting across its site. Start with the meta keywords column because, if they’re being used, they will identify the exact keywords the site is targeting. Because more effort is required, this tool is more of a last resort when all your other keyword analysis efforts have failed to produce satisfactory results.

That URL can be yours or a competitor’s or any URL you like. The resulting page of keywords shows up to 800 phrases that appear on the page URL you entered and the phrase’s average monthly search volume, as shown below.

Note, however, that Link Sleuth is a homegrown tool that hasn’t been packaged with a shiny marketing wrapper, like the other tools listed here. Because it’s a personal site rather than a professional one, Link Sleuth contains some strongly held beliefs that do not reflect my views or the views of Practical Ecommerce.

To some extent, your site is probably optimized today based on how your business and your industry thinks about the products you sell. Invariably, customers search for your products differently, and breaking out of your current mindset to identify the keywords real customers use can be challenging.

Database Keyword Tools.

In Google Keyword Planner, enter any URL — including a competitor’s — in the “your landing page” field, for keyword ideas.

1. Übersuggest. This clever tool scrapes Google Suggest for the keyword ideas that Google shows to its searchers. The image below illustrates a search in progress for “shoes for m.”

Each new letter the searcher types in changes the words shown in Google Suggest. Übersuggest scrapes all of the suggestions Google Suggest offers up for any keyword you enter. Typically the resulting list contains over 100 keyword phrases. Some of them won’t be relevant to your product offering, but you’ll have plenty of new keyword suggestions to feed into your keyword research tool.

Discovering new and more valuable keywords can be one of the hardest parts of optimizing your content for search engines.

Google Suggest results for “shoes for m”.

8. Trellian Keyword Discovery. Another tool that searches its own database for keyword suggestions, Trellian returns related keywords and the number of times it is searched for per month according to its own database of users. I wouldn’t recommend using this as your keyword research data. Instead, use it as a source for keyword ideas to enter into the Google Keyword Planner.

Possibly one of the most famous website evaluators. Now bought by Amazon and no longer free, with traffic metrics, search analytics, demographics, and more for websites from $9.99/month up to $149/month.

Type URL of your website to get complete detailed information about quality and quantity of backlinks pointing to your website. It will show you “anchor” text, pagerank, total outbound links on that page, and nofollow flag for each of your inbound link available.

Search Engine Optimisation is as popular as ever. Just having a website doesn’t mean your potential customers will find you in the ocean of millions of websites online. You need to have your website optimised. And there are a great range of free tools to check and monitor your website to see how well it’s doing.

SEO Tools and Webmaster Utilities – including Similar Page Checker, Redirect Check, Domain Stats Tool, and many more!

How well is your website doing? Is it getting traffic? Does it have SEO problems? How popular is it in social media? Find out the answers for free. Just enter your website URL and click Generate Report.

6. Web Confs.

SEO Chat Forms, SEO Tools (Adsense Calculator, Advanced Meta-Tags, ROI Calculator, Keyword Position, and many more…) and a Weekly SEO Newsletter.

Spy on your online competitors. Download competitors keywords and adwords.

Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

SEO isn’t about how pretty your website is, it’s about how good it looks to the search engines like Google. A lot of elements make up a truly optimised website. And if you spend some time on these free tools, you will get a feel for what the search engines are looking for – and what can help you reach the first page.

Directory of recommended free and paid SEO tools across every aspect of the industry: keyword research, competitive intelligence, web analytics, link building, and more…

Do you regularly use tools to monitor the search engine success of your website? Do you have any other tools you suggest? Feel free to share below.

2. Hubspot Website Grader.

1. Backlink Watch.

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