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Programmers recognized this need for organization from the earliest days of the internet. Companies created specific programs called search engines to sort and index the information. Using a formula known as an algorithm, search engines assign a value to content. When a user poses a query, the search engine returns results with the highest value. Search engine optimization involves presenting your content so that search engines will assign it a high value. Every business wants its website to be found by a searcher before they find a competitor’s site!
While there are many factors Google uses to rank websites, one of the most important is backlinks. Links are connections between websites. There are internal links that link pages within a website. And then there are connections to another website and from another website. Although both types of external links are important, it is the links from another website that Google strongly rewards.
Additionally, you must be able to measure the progress of achieving your goal. By defining your starting point you’ll be able to gauge your growth. You’ll be able to see what’s working and what isn’t. Thus, you’ll be able to tweak the process along the way. Also, the goal must be within the reach of the resources of your company. Nothing is more discouraging than falling far short of your objective. On the other hand, too easy a target prevents growth.
What Are the Basics of a Good SEO Marketing Strategy?
Also, critically important is a responsive website design. Obviously, a smart phone’s screen is much smaller than a desktop. Having a responsive design means your site automatically adjusts to whatever device the user is viewing. Moreover, Google now uses the mobile version of a website for indexing and ranking.
Undoubtedly, there are many search engines with different algorithms. Yet, marketers conform to Google’s best practices because of its overwhelming market share, 87%. Of course, knowing what Google wants is easier than it sounds. They change the algorithm often. And while an SEO specialist knows what Google deems important, the exact formula is a closely guarded company secret.
Finally, every searcher wants assurance that his information is safe. Whether it’s a credit card number or personal information, users trust sites with security measures. Thus, having an SSL certificate is critical. Designated by a padlock symbol, SSL technology encrypts information submitted through the website. The presence of an SSL certificate also establishes the integrity and authenticity of the site.
Once you understand what your target audience needs, you’ll know how to present your product to them. Through content and copy, you can help them see your product or services as the solution to their problem. And by incorporating technical SEO, your potential customer will be able to find your product.
So, what does an SEO expert know about Google? The search engine focuses on user experience. Google wants to present results for websites that are relevant, trustworthy, and authoritative. Plus, the website must be easy to navigate, load fast, and have a mobile-responsive design. Sounds easy, right?
When you do a localized search, you’ll notice Google displays results a little differently. In a section at the top of the page, Google displays a map with 3 regional businesses. This is known as the Local Pack. If you’re a business owner with a shop in town, you’ll want your website to appear in that space.
So, What Factors Help You Rank in Google?
While defining your goal seems easy, it does require some thought. Vague goals are hard to implement. And without having a way to measure its success, you’ll never know how effective it is. For example, the goal of growing your organic traffic is too broad. A more defined goal is creating brand awareness within a certain demographic or by a predetermined percentage.
We’re a full-service digital marketing agency providing SEO services, content marketing, social media, and website design, as well as traditional marketing forms. Started in 2011 by John Van Schaik, we utilize cutting-edge technology to deliver a return on your investment. With an established track record of business successes, we’ll take your business to the next level.
Fresh and relevant content is another important ranking factor. One of the most common ways to generate new content is through blogging. You can attract visitors by providing valuable and relevant articles. Thus, you can build an audience that also gives your site more authority.
In today’s technically mobilized world, consumers pull out their smartphones when searching for nearby businesses. According to surveys, 4 in 5 consumers like search engines to return results customized to their local area. And many of these consumers will make purchases from these companies that same day.
The First Step, Setting Your Goal.
The internet is not all that different from a library. It contains huge amounts of information. Moreover, users add new content daily. With thousands or even millions of pages on just one topic, how could searchers find the information they needed?
Many of us are familiar with the Dewey Decimal System. Melvil Dewey formulated the system in 1876 to categorize the vast number of books in any library. Before his system, libraries organized books by location. Librarians sectioned specific areas for certain topics. As libraries added to their collection and usage increased, the shortfalls of this system became evident. Patrons would have to browse shelves and sections looking for the desired book. After the adoption of the Dewey Decimal System, patrons would know exactly where to find what they needed.
Any great SEO strategy begins with your ideal client. If you know and understand your target audience, you can craft content to attract them. Without a clear idea of who you want to attract, all your efforts will be unfocused and wasted.
Your business is unique and your SEO strategy should also be unique. After reviewing your current marketing plan, we’ll create a strategy for success. One that is data-driven showing you what content, keywords, or ad campaigns are responsible for your leads and sales. With data showing your exact return on your investment, you’ll be able to make better business decisions. Working with a local SEO company gives you an advantage because they understand the need in your area for your product or services. Our SEO team works as a partner for your business to increase your revenue. We meet with your team once a month to review your results and develop your strategy for the following month.
Remember, one of the key components in ranking in Google is authority and trustworthiness. When a customer leaves a review, it signals to Google that you’re a legitimate business. Additionally, reviews are a form of content marketing. Typically, a review is likely to contain keywords relevant to your business. These keywords give Google a clearer understanding of your business. Furthermore, it’s an additional opportunity to rank for those keywords.
Here at Get Found Marketing & Development we understand that your business is important. It is even more important that you connect with a like minded local SEO company and digital marketing strategist that can help you grow your business the right way.
With that in mind, we have made it a point to establish local SEO Company Offices that you can connect with directly in your area.
As well as many more. We enable a full marketing and development team that understands each other, and will never be at a “dis-connect” for understanding what one needs in order to make your business flourish and enable you to “cut out the waste” of piecing together jobbers that may or may not know how to leverage online business so you have a competitive advantage.
What Do We Mean by The Right Way?
In the above links you’ll be able to see a good selection of SEO companies that near your business or future business location. Where one of our dedicated digital marketing specialists can discuss any type of plan of action including but not limited to:
We say “right way” because we reference the full digital marketing and SEO stack. Whether it’s developing the right platform for your ecommerce business, or raising your on-site conversion and optimization. You can be rest assured that we put all our efforts, all the time behind your business as if it was our own!
As these are just a few of the services we can offer here at Get Found SEO marketing & development. We also handle services related to the proper development of a website that will meet your branding needs and allow for the best conversion rates for your adspend.
For more information or questions, feel free to give us a call or send us a message on how we can help you “Get Found Online” now instead of later! So if you need to find “SEO Companies near me”, then you will have access to not just the best SEO but also a full digital marketing solution ready to show you results.