SEO COMPANY COSTS

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Beware! Unfortunately, assuming that those companies charging the most must, therefore, have the most expertise or “best SEO services” is seldom a practical approach. If you’re in charge of choosing an SEO company for your business, no matter what the price, select the company that instills the most confidence in their ability to deliver an ROI on the budget your business decides to allocate to SEO services.

Want a quick SEO pricing overview? Watch our 3:43 video below!

Located in Akron, OH, OuterBox overheads are significantly lower than SEO agencies operating in NYC, for example, which helps us keep our SEO service prices down despite our proven skills and expertise. This may be a piece of the criteria you want to consider.

So, why do some SEO firms charge $500 per month and others upwards of $10,000 per month? Let’s explore the differences in pricing and why one SEO agency may charge more than another.

We help companies rank page #1 and reach their true potential online. We’ll show you exactly what we’ll do, how much it’ll cost, and how we’re going to crush your competitors.

SEO PRICING FAQ’s.

The amount of time it takes to get results all depends on where you currently rank. If you’re on page 50 for your desired keywords it will take longer to get to page 1 than if you’re on page 3 already. Within our free consultation we’ll determine how long it’ll take to get you where you want to be.

We hinted above that local SEO campaigns may theoretically be more affordable than attempting to rank nationally for the same set of keywords, but geographical target area is just one variable that affects the cost. Local SEO pricing is still subject to the same variables that we’ve touched on above but typically ranges from $250 – $3,000 a month. Read more about our local SEO services and pricing for more information!

Enterprise SEO plans can range from $5,000 – $25,000+ a month and typically include:

SEO hourly rates usually fall in the $50-$250 per hour range. If your business is making only a few hundred dollars per month in online revenue, don’t expect to see a fast turnaround on $1,000 per month of SEO spend. If you are looking to pay for SEO by the hour, it may be wise to hire a consultant or hire an agency to perform an SEO audit and then pay an hourly rate for specific SEO services as needed. However, if you do need those types of immediate results with a website with very little existing exposure, you likely would benefit by supplementing your SEO efforts with paid advertising, such as a Google Ads campaign, to begin with. Don’t fret; OuterBox also offers some of the nation’s leading AdWords management services, so talk with us about how we can help your campaign be as successful as possible.

In fact, this complete transparency extends far beyond pricing and is one of the lesser-known advantages of working with OuterBox.

When it comes to driving traffic to your website, SEO can be one of the most cost-effective marketing strategies available. You do have other options as well, such as paid search marketing through Google Ads. When thinking about your SEO investment and you’re asking yourself “is it worth it”, consider how much the same amount of traffic would cost via paid search. If the amount is more, then your SEO traffic and spend are a value. If the answer is you could buy each visit for less, it may be worth questioning the SEO company you’re working with.

For example, our specialty at OuterBox is eCommerce SEO and lead generation SEO for B2B websites. Look for a company that has experience working in your industry, but be prepared to pay extra for that experience. Your results will be worth it.

Once a customized strategy and monthly SEO cost are recommended, we resolve to make your money work as hard as planned.

The SEO companies who charge only a few hundred a month typically send their work overseas. Often you’ll find poor copywriting, low quality backlinks and poor results with these types of campaign. BEWARE: A cheap SEO campaign can hurt your website more than it can help!

While hiring a cheap SEO company based in India, for example, might sound like a great idea at first, be sure that the company you select has a firm grasp of the English language if you plan on optimizing your website for English speakers. This goes for any language. Also, consider timezones, communication, and other outside factors.

Example Basic SEO Plan Pricing.

Generally speaking, you do get what you pay for with SEO, but there is a certain amount of vetting one needs to do before choosing an SEO company. Here are some tips on that:

Another good way to look at the ROI of SEO is by looking at the number of sales and leads you’re driving through organic traffic. If you’re spending $5,000 a month on SEO, driving $250,000 a month in online sales, and you have a profit margin of 20%, you’re well into the green by $45,000 a month. Using some of this basic math and thinking about your SEO investment in this way can really help you to feel comfortable paying your invoice each month.

The short answer is that SEO pricing ranges anywhere from $50 per hour to over $250 per hour depending on the SEO agency you hire. The SEO-famous Neil Patel ostensibly charges up to $5,000 just for an initial hour-long consultation. All of that is not to say that your neighbor’s daughter down the street who is “good with computers” won’t offer to do it for $200 a month, and heck, she might even know what she’s doing! We’re also not saying that Neil Patel might not be worth that $5,000 price (spoiler alert: if you’re not a Fortune 500 company, he most likely isn’t).

If you are ready to hire an SEO company, or even just an SEO consultant to perform specific SEO services, some SEO companies do offer á la carte services or at least may be willing to tailor their monthly plans to meet your needs. At OuterBox, we offer monthly packages uniquely customized to each client’s needs and industry. We base our strategy and recommended financial investment on what we know will move the needle the fastest – but we are also sure to account for any specific client needs or requests within those monthly strategies.

We hope this article helps clear up some of the confusion and that we have empowered you to make a more informed decision about the SEO company that is best for your business. If you have any remaining questions or would like to discuss your website with an SEO expert, please give us a call now at 866-647-9218 or request a quote below.

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Those with real expertise and in-depth capabilities tend to have proven results and therefore can demand higher rates. Because they deliver proven results time and time again, they are busier, have more online companies asking for their SEO services, and their services are worth more because of the organic traffic they create.

Level of Marketing Expertise in Your Niche.

Most reputable US based agencies charge between $100-$250 per hour. How many hours you’ll need each month to meet your goals and expectations all depends on how competitive your industry is and where you currently rank. We offer free SEO estimates .

Many SEO companies will offer monthly or annual contracts that revolve around a monthly calendar. At Outer Box, we create our strategies several months in advance and reflect on our work, results, and progress on at least a monthly basis. A two-way street of communication between the SEO agency and client is crucial to achieving the very best results possible. It is important to note that while we offer monthly plans, we do not offer one-size-fits-all SEO monthly packages, since that kind of approach to SEO isn’t the most effective. Many monthly packages offered by other companies will include a set number and type of services, such as articles written, backlinks gained, and pages optimized. These types of “turnkey” packages are often sold by inferior SEO agencies who are more concerned with delivering a specified amount of tangible work each month than producing results.

No matter who you ultimately trust to provide SEO services for your business, how much SEO ultimately costs depends on many variables, including:

With more than 5 billion Google searches a day, it’s important to be in front of your customers when they are looking for your products or services. Potential customers searching on Google or other search engines are “actively engaged”, meaning they are looking for YOU. If you’re at the top of the search your chance to capture that traffic increase significantly. Did you know that over 25% of people click on the first organic search result on Google? That means if a keyword is a search 10,000 times per month, by being number 1 on Google you could receive upwards of 2,500 free visits a month. Unless you have a massive paid search budget (and don’t mind spending it), ranking organically is vitally important to the success of your integrated digital marketing strategy.

In 2021, the cost of SEO for local campaigns averaged around $1,000 per month, while nationally focused SEO campaign costs ranged between $2,500 – $,7500 a month on average . The cost of SEO varies depending on the complexity of the keywords and the services included.

In the spirit of transparency, I’d like to share a real-world example. Keyword research indicates that an average of 500 people search the exact query “how much does SEO cost” in Google each month. That’s part of the reason we decided to write this article! This question is a considerable source of confusion, especially for those early in the researching stages. Unfortunately, there is no easy answer.

Basic SEO plans can range from $250-$3,000 a month and typically include:

If we determine that any specific client requests are of lesser “SEO priority” than our recommended SEO strategies and planned tasks, we communicate that openly. We will still honor a client’s requests, but there may be a separate cost. This way, we ensure that we deliver the results the client expects while still meeting any and all special requests.

Your understanding of search engine optimization prices will empower you to make better decisions when hiring an SEO company. Once you know what you are looking for and understand how much it should cost you, ask for SEO services quotes from the top firms in your shortlist. Then, choose the firm that you think will best meet your needs within the budget you can afford.

Many business owners have been ripped off by SEO agencies for marketing services, and are left jaded and burned.

This means that 3 out of 4 browsers are going to find the solution they are looking for on the first page of results from their search. By taking the time to understand your customers and what words they use to search for your product or service, SEO can help your business show up on page one of their search results.

What happens if researchers can’t find your brand online among your competitors? Most likely, your brand won’t make it onto a list that gets passed onto the decision makers.

What’s also really important is to know what to look for as “red flags” when shopping marketing agencies.

Learn more: How can Knowmad’s SEO Services can help you grow?

In this post, I will:

Hourly consulting can be a great option for getting SEO work done with a lower budget. However, to minimize the hours you pay for and get the most out of the work, hourly consulting works well only if you have a pretty decent base knowledge of SEO.

What type of SEO plan will work for your business? Most SEO services that drive leads and sales fall into three main categories:

If you’re ready to explore your options for professional SEO services for your B2B business, reach out and speak with one of Knowmad’s SEO experts. We’re ready to give you a quote and help you get your business found online!

Here, I’ll break down the 3 most common SEO services models and how much you can expect to pay for each.

Another red flag of SEO agencies if they offer significantly cheaper rates than other agencies. SEO, when done well, requires time, energy, and effort. Strategy sessions and analysis are time consuming. Creating high quality content and developing relationships with external sources for the purpose of authority building takes time. So if an agency is only charging you a few hundred bucks a month, they may be taking shortcuts that could get you penalized down the road, or they may just lack the experience to deliver you real ROI.

As a search marketing expert for Knowmad, Matt expands our clients’ online presence by designing campaigns that increase visibility, drive more leads, and grow revenue. His keen attention to detail and knack for noticing the little differences set him apart.

When your ideal clients can easily find you online, you’ll get more qualified leads, and hopefully, more sales!

To guard yourself against these agencies, it’s important to know where you currently stand in your SEO process. Use our SEO Checkup to determine if your site already meets basic criteria that will save you time and energy on an audit.

Currently, this is the most popular payment model because it tends to lead to the greatest ROI for clients. SEO isn’t a quick fix that can optimize your business for growth at a snap of the fingers, despite what many “gurus” may say. A proper SEO strategy typically takes 6-12 months to implement.

Red Flag #2: Delivering Instant Results.

Enterprise SEO plans relate to the size of the business, the size of the website, or both. It’s more about cross-team collaboration and prioritization than overall SEO strategy. SEMrush offers helpful information in their blog post, What is Enterprise SEO and How is it Different to Traditional SEO?

75% of people never scroll past the first page of search results. Let that sink in.

While SEO is your best bet for getting your company found online, no SEO agency should ever make ranking or placement guarantees. This is mostly because the industry is highly volatile and keeps changing every few weeks/months as search algorithms constantly evolve. Rankings are not permanent. At Knowmad, placements for our high-priority targets fluctuate throughout the month. While we check and report on rankings, traffic, engagement, and conversions are our main focus because these elements are the ones that deliver ROI.

At its core, Search Engine Optimization, or SEO, helps you get found online via search engines like Google, Bing, or DuckDuckGo. The processes for SEO can be quite complex, however, which involve things like fine-tuning your website using content and keywords, effective crawl and indexing factors (technical SEO), and authority signals (link building).

To the dismay of many business owners, SEO success isn’t a bargain and results don’t happen overnight. But, businesses willing to invest in the long game can see huge gains over time. SEO services can be structured differently, depending on your budget, your goals, timeframe and the level of direct attention you’d like. In most cases, you will be offered a few options to choose from.

→ Investments for fixed-price contracts can range from a few hundred dollars to a few thousand.

If you already have a copywriter on staff and a team of people who create your marketing strategies, but need an SEO expert to handle the technical side of things, you can hire a contractor for a set price. Fixed-price contracts are often project-based, and the rate you pay varies depending on the services that you need. (These services should be listed on the agency’s website.)

SEO Investment Models and Costs.

→ Expect to pay $100-$300 per hour for an SEO expert consultant. You’re paying for experience, so an SEO consultant who charges less than $100/hour is likely not worth their salt, and not worth your time.

Think again.

SEO success is not achieved overnight. Although some tactics can “game the system” and garner instant results, this is not always the case. Gaming the system will also hurt your website in the long run. In 2011, Google began releasing algorithm updates and issuing penalties for websites that didn’t comply with their recommendations.

Because of the complex nature of SEO and what must be done to get the best results, it often makes sense for a business to partner with an SEO agency on a month-to-month basis. This model will allow you to establish your expectations with the contractor, and set goals as you move along. Best for companies that need a partner to handle all SEO needs on a regular basis.

Of course, to earn the number one spot for targeted keywords is the goal for all agencies, but outright promising this for competitive keywords is naive to say the least. If an agency promises that you will appear on the first page of the search results, they may not be lying, but they probably didn’t do all of their research. This could mean ranking you number one for your own brand or some obscure keyword you may like but has little commercial value. Also, if they say that they can get you to the first search result for certain keywords before reviewing your Google Analytics and Search Console data, they’re not being straight with you.

When you’re testing the waters of SEO services, or you don’t need all-inclusive work, this is where you’ll likely start. Fixed-price contracts allow clients to sign a contract with an agency and pay a set fee for services, rather than a recurring monthly service.

→ The typical investment range for monthly retainers ranges from $750-$5000+ per month. What you pay will depend on the size of your business, the nature of the SEO work, the level of expertise required, and the extent of the services that will be provided by the optimization experts. If you own a small business and you’re looking at the lower end of this spectrum, it may be worth your time and investment to begin with a fixed-price contract.

According to Google, 89% of B2B researchers use the Internet during the B2B research process. With that information, it’s quite likely that Search Engine Optimization (SEO) services could be an extremely valuable investment in the growth of your business.

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