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Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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The best part about video content is its ability to integrate itself into your already-established marketing plan. Video advertising provides you with a flexible medium; you can use video content to embellish your current strategy, transform the scope of your current strategy, or anything in between.

Facebook Ad Templates can provide you plenty of video ad examples. With hundreds of customizable editing options, these templates add a professional sheen to your video content. This easy-to-use platform helps you achieve the sharp style associated with professional marketing video makers.

If you are new to the arena of creating marketing videos, check out some of these tremendous video-editing apps. Regardless of your experience level, these apps will provide the tools to make professional video content that will wow your target audience.

3. Video Makes Consumers More Likely to Buy.

With video’s dominance on platforms like Instagram, Facebook, and Twitter, it becomes clear that video marketing is a gold mine of opportunity. Video marketing drives sales the same way your other marketing strategies, both traditional and digital, can drive sales. Expanding your marketing efforts to video will offer you a net increase in sales.

When you download one of these apps, you will begin your journey into the world of video content creation. Using the right apps, you will find that video editing can be an enjoyable and straightforward process.

Create quality video captions. Your captions are extremely important in delivering a great message and a strong call to action. Additionally, they give search engines more words that the search algorithm can use to find and pull up your videos into search results.

The most popular brands all share one thing in common—they are masters of video advertising. When you scroll through your social media after a hard day’s work, you’ll encounter video marketing for businesses.

This humanization of your brand will primarily increase your customer engagement with your brand, which leads to increased sales. Video marketing benefits your company the moment you begin, so why not check out some video editing apps designed to help your business increase revenue? Get moving with video as soon as possible.

Posting a range of videos, from product highlights to your company’s employee interactions, can inform your audience and show them why your brand is right for them.

Including candid footage of your employees is a primary way to build immediate trust with your audience. Even scripted shots filmed within your workplace can elicit a sense of transparency. You are letting your audience enter your brand at the “inside” level, which will put them more at ease.

5. Video Boosts Social Media Engagement.

Video marketing can place your brand at the epicenter of customer engagement and present your company as competent and relevant. Reach out and catch those potential customers who are regularly browsing the internet, watching video reviews of products to decide which to buy. Generating your own review content through video advertising can secure your spot in their field of view.

You can turn any additional content that you or members of your organization generate into video advertising and release it on a rolling basis. The more genuine and human your communication, the more powerful your message. Creating small posts, even those by individual employees can make your brand appear more real and relatable.

Dressing up your thumbnail goes a long way for video promotion. Your thumbnail acts as your video’s sales pitch to a potential viewer scrolling past. If you create something eye-catching, dramatic, and enticing, you will begin attracting more customers even if they were not searching for your specific brand originally.

Companies that take advantage of targeted video ads on Facebook and other social media platforms experience all kinds of growth. Social media gives you not only new customers but also the prospect of creating a viral video. Staying engaged with customers on social media plays a significant role in keeping their attention on your brand.

Be sure not to delay: get your brand started with promotional videos. We recommend AdDirector, a video-maker explicitly engineered with businesses in mind. It is one of the best marketing video apps on the market, designed to simplify and maximize the potential of your video marketing. With access to hundreds of customizable templates and all the premium stock content, you can make powerful video content in less than 5 minutes.

2. Video Increases Consumer Trust and Branding.

A great way to get your feet wet in the world of Facebook Ads is by using Facebook Ad Templates, which allow you to create ads quickly and without hassle.

Once you have created your video, you can use it as an ad on Facebook, YouTube, Twitter, or Instagram. That way, your marketing strategy can reach thousands more people on their social media platforms of choice. Your brand can soar to new heights once you harness video content’s synergy with your brand’s current message.

You can often remodel the marketing process you already use—like blog-based content—into video content. Many times, you will not need to change much in the transition. If your company reviews your products or releases blog-like informational content, imagine how much more robust that material would be in an easy-to-consume video format.

Join some of the most successful businesses in the world by utilizing the potential of video advertising. With so many marketing video templates available online, you have no reason not to start video marketing today.

Just like traditional copywriting, video advertising aims to capture your potential customers by their emotions and imaginations. Unlike text, video can reach people in far more visceral ways, making it extremely powerful for video content marketing.

Over 84% of shoppers say they have bought a product or service after watching a video that was part of a marketing video campaign. Ignoring that information is doing a disservice to your company.

Landing at the top of search engines can make a significant difference for your profitability. According to Neil Patel, 75% of people never make it past the first page of Google, with nearly 30% of individuals clicking on the first result.

When it comes to the large budgets and resources that it takes to create captivating video content, it may feel like small businesses are at a disadvantage. Things like outside agencies, expensive equipment, and professional experience your competitors might have are far out of reach when it comes to investing in your marketing plan.

The benefits of video marketing are clear. If you want to attract new customers and improve brand awareness, you need high-quality videos. That requires developing a plan, creating content, and measuring the results. If you complete these steps successfully, your bottom line will flourish. Even if you’re just one person in a crowded market, video marketing can be the ticket to making your products stand out.

Identify Your Audience and Where You Will Reach Them.

Make today the day of your initiation into video marketing. Discover the benefits by downloading PowerDirector 365 Business for PC. If you prefer to shoot and edit video content on a mobile device, you can download AdDirector for iOS and Android devices.

People are always looking for ways to improve themselves and their life. New products and services offer a way to solve their problems and add value. Effective video marketing should provide viewers with solutions, no matter what form it takes.

Higher profit is one of the best video marketing benefits. You can make some serious cash with a YouTube channel or by posting Instagram story ads. According to Insivia, a landing page with a product video will see 80% more conversion than those without one.

Here are widely-used examples of video marketing:

Something as simple as a YouTube video ad that shows how to use your product can increase conversions. This video content provides real value to your consumers and doesn’t pressure them with a sales pitch. Best of all, data shows that 74% of users who watch explainer videos end up buying the product.

Using pre-made templates and pulling professionally shot footage from an expansive stock library can cut down your costs and time producing to a fraction. PowerDirector for Business 365 and the AdDirector mobile app come equipped with all of the advanced editing tools any editor could want plus a streamlined platform that is designed to help you make effective video campaigns in minutes, without any prior experience and virtually no overhead.

1. Benefits of Video Marketing for A Small Business.

For more help, read over these 5 Secrets of Successful Sales Funnel Conversions.

Before you start planning your video production, it’s important to know what you’re trying to accomplish with your video. While some videos are created to promote a particular product or brand, some may be designed to inform and educate. It’s important to establish what you want your customer to feel and know after watching your video as well as what you want them to do next.

With all of the different channels now available to any business and the high barrier-to-entry of video production, we understand how difficult it can be to approach this tremendous opportunity. Competing with massive marketing budgets and Hollywood-level production may seem impossible. But with right tools and guidance, you can actually face them down to achieve your maximum return on investment with little to no effort.

Research suggests consumer’s preferences are changing, with more people wanting to join a brand, instead of buying its merchandise. This is especially true for smaller businesses as the trend shows customers are moving away from big corporations and looking for niche products and brands.

Analyze.

Videos reduce the friction that shoppers experience as they move through the purchase funnel. It eschews long descriptions in favor of to-the-point visuals. A video ad that quickly lays out an item’s value can persuade even the laziest buyers to add your product to their cart.

Here’s the beauty of video marketing — you don’t need to hard-sell customers to improve sales.

You might be wondering how a small business can compete against behemoth competitors to capture a larger market share. The truth is, it all starts with visibility. We all know a picture is worth a thousand words, right? If that’s true, then a video must be worth a million words, which is why a well-executed video marketing campaign is an invaluable tool for your small business, brand, or organization.

Video marketing is one of the most popular forms of advertising. Eye-catching visuals and compelling storytelling can convert casual shoppers into loyal patrons. Here are some tips and tricks to ensure that you convert new users more often than not.

PowerDirector works for Macs and PCs. If you prefer a mobile, you can find AdDirector in the App Store and Google Play Store. Best of all, they’re free, so you can see if the software is right for you before committing to the paid versions.

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