SEO COMPETITOR ANALYSIS TOOL

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

Compare up to five competitors side by side and find the gaps in keyword strategies that you can start to target with your site.

Enter your competitor’s site and see all of their backlinks. Find their top referring domains, apply filters to find specific sites, and even pinpoint their most recently acquired and lost backlinks – tons of ways to find new backlink opportunities for your own site.

Build beautiful PDF reports quick and easy with drag-and-drop Semrush widgets and plenty of formatting features. Once you gather all of the intelligence on your competitors, put it together into a perfect PDF to finalize your competitive analysis and share it with your team and/or client.

Just enter your competitor’s domain name to start seeing insights! Use simple filters and movement between reports all about your competitor’s organic search rankings and position changes.

Compare up to five competitors in terms of backlink profiles to see who links to your competitors but not you. A quick and simple way to find tons of relevant link building opportunities in your niche.

Get essential insights about your niche competitors!

Try our other amazing SEO tools and master your organic performance on Google.

My Reports.

Backlink Analytics.

On the screenshot below you can see that Searchmetrics shows that the competitive landscape of Search Engine Journal consists of Google, YouTube, and Wikipedia:

Not so long ago Ahrefs has implemented a set of reports for competitor analysis that shows you a list of competitors based on the number of related keywords:

Regardless, Alexa is still a popular service that boasts a lot of (paid) competitive analysis reports that can give you a good representation of demographics and traffic data.

3. iSpionage.

It also lets you analyze your competitors’ SEO campaigns in great detail, along with their recent link strategies, or find which of their single pages drive the most organic traffic.

As content marketing influence kept growing, Searchmetrics concentrated on content marketing performance rather than SEO.

Do you know what your SEO competitors are doing, how they rank in Google, and how much traffic they get? Use these essential tools to find out!

If you feel like there is some inconsistency with your keyword strategy, use Content Gap report. This report allows you to spot the keywords your rivals are visible for but your domain isn’t:

Jumpshot is a promising and overall consistent tool that launched only a couple of years ago.

If you’re trying to identify your most aggressive competitors, SpyFu can also give you a list of competitor names for the domain you’re analyzing.

7. BrightEdge.

This gives you an opportunity to seize the moment and improve your rankings. Taking advantage of this information can help you move forward with your SEO strategy.

For instance, some of these tools can show that a domain’s competitors are YouTube or Wikipedia even though the real competitors are lurking.

SEMrush has some traffic analytics data, but there’s still some work that needs to be done to improve its functionality.

Its data comes from Avast – and the data quality is high.

12. Quantcast.

The SEO Overview dashboard is another great feature.

With the help of this data, you can tell for certain which keywords should be your priority because they have the potential to bring more traffic to your client’s site.

Here’s a screenshot that shows rivals of the same domain I analyzed using Searchmetrics. Obviously, SpyFu is much more accurate:

The quality of its data is comparable to SEMrush and SpyFu:

However, iSpionage supports more search engines including Bing and Yahoo, and covers Google databases like Australia and Canada.

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