SEO CONSULTANT BLOG

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

This week I was working on a project for a long-term client of mine. In doing some online research I visited a large number of B2B software developer websites. Some were large companies and some were smaller niche players. I was disappointed at the large percentage of these websites that were using less than stellar SEO practices. Technology companies own these websites and I would have imagined they’d know better. Back in my early days of SEO (search engine optimization) I was overwhelmed by . Read More.

What’s your SEO approach? Are you a do-it-yourself SEO or did you hire an SEO consultant? DIY SEO can be great because it is a whole lot cheaper than hiring an SEO professional. And even better, since you are your own SEO expert, you are in control of everything. On the flip side, DIY SEO can also be very time consuming and it can lead you down a dark path of destruction without you ever even knowing. It can also give you a false sense of security and make you believe you know enough to be . Read More.

If you have a website and your email is listed on the Internet, you’ve probably received unsolicited offers for increasing your website’s ranking on the Internet. Over the last few years, these offers seem to multiple like a virtual plague. I myself receive so many of these emails, they are perpetually trapped in my spam filter. If you’ve ever read these offers closely, you will quickly become suspicious. The emails come from gmail accounts without phone numbers or website addresses. They . Read More.

On my way home tonight my Twitter notifications started to chime. Apparently there was some chatter about SEO being similar to “nasty oil salesman, slimy tactics” and I was being brought into the conversation. For the last year I have been a very loud advocate for SEO within the WordPress community and I’ve really tried my best to remove the remove SEO lies and other BS discussions from SEO conversations, blog posts, and webinars. Today’s Chatter on SEO Lies and BS Here is how the Twitter . Read More.

Two weeks ago I wrote a blog post about SEO lies and misconceptions. As a follow up to that post, I recently visited WP Tavern’s WordPress Weekly podcast and chatted with Jeff Chandler and Marcus Couch. We discuss a number of topics surrounding SEO including what’s changed in the past five years, the purpose of SEO plugins, common misconceptions about search engine optimization, and the amount of effort involved in obtaining real, long-term results. As Jeff stated, I was on fire and . Read More.

When You Know Good SEO, Bad SEO is Like a Neon Sign.

Recently I heard an experienced SEO consultant state with pride and confidence, “I write for search engine spiders and not real people.” If ever there was a time to run for the hills, this would be the time. A quality and experienced SEO consultant will write solid content that is useful to website visitors as well as search engine friendly. There is no reason to select one or the other, because both objectives can live in harmony with each other. A bad SEO consultant will spend all of . Read More.

My husband and I are finishing our basement and attempting to make it the cool place for our kids and their friends. Whenever we make a major purchase, the decision always boils down to my financial pain threshold. I don’t know the competitive market price for granite or quartz, but I know my budget and what I can afford. My list of wants end up being scaled back to what my bank account will allow. As we discuss a custom bar and bamboo flooring (I’m a bit high maintenance I’m told), it . Read More.

I hate pay per click campaigns. I love Google and even respect Adwords’ capabilities, but I hate pay per click and everything it represents. Pay per click is an Internet black hole that sucks you in so deep, you can’t get out. As an SEO consultant, it’s everything I can do to drag you and your hesitant self back out into my world of free organic search. I’ve talked to a lot of prospects and clients who have ongoing pay per click campaigns. When I say ongoing, I mean they’ve been spending . Read More.

When a potential client approaches me about launching an internet marketing campaign, SEO project, or even requests a quote for website design, the first word out of my mouth is usually “goals”. Before I can even begin to contemplate your project, formulate requirements in my head, or provide a quote, I need to understand your business goals. That means you need to do too. Why does it really matter? For me, I only want to engage with you if I can help you and help make your project a . Read More.

This week I had a SEO coaching call with a law firm. It’s a service I offer to WordPress website owners and it is actually something I really enjoy. The client was a referral from another WordPress developer. The website was a number of years old and it had not had many updates in recent years. It was originally developed by another developer who specialized in legal website design, which sadly, ended up giving the client a sense of false confidence. After spending about 20 minutes . Read More.

I love Internet marketing because each day I learn something new and discover more SEO tools that make my job easier. As an avid Internet user and passionate online consultant, I try to forward these tips onto others. Today my tip is Google Insights for Search. As usual, Google continues to provide free and valuable tools to webmasters and online marketers. Their Google Insights for Search tool allows users to view search volumes, geographical hot spots, and search volume increases. For my . Read More.

This weekend I looked back at SEO related statistics for a B2B website I launched in November of 2009. A full year has passed and I wanted to see the progress this company made over a twelve-month period. After launching the new WordPress website, the client retained me to work on their internet marketing efforts. It helped free up time for the client, it gave their internet marketing a cohesiveness it would not have had otherwise, and it gave me time to nurture my new baby. I believe it was . Read More.

So you’ve gone through weeks of website design, content creation, and setting up your social media accounts. You are ready to go live with your beautiful new website. Ah, not so fast. You’re forgetting the SEO consultant has the last word and no website should go live until your SEO guru dots all the I’s and crosses all the T’s. At Web Savvy Marketing we work on a good mix of web design projects and straight SEO consulting. Our website design clients typically select us because our . Read More.

Today I read an article on Marketing Sherpa about formalizing an SEO process and plan. Wow! It took me back to college, aka twenty years ago, when I was enrolled as an accounting major. Yes folks, this SEO started out as an accountant. My Reality Check as a Future Accountant My college years were self-funded. I lived off waiting tables and I paid tuition via grants and loans. My 30+ hour work weeks were spent waiting tables. My days as a server did more than just bring in money. They taught me . Read More.

Is an Internet marketing consultant really necessary or do I just need a good website designer? This question is asked by a lot of small business owners who are contemplating a new website or the redesign to an existing website. While I’d love to provide a simple answer that yes, a website designer is the only real services needed, I’d be lying. From my own firsthand experience, I can tell you, a lot of hard work goes into promoting a website and reaching that coveted page one search ranking . Read More.

DIY SEO or Professional SEO Consultant?

Website Promotion Promises – Are They Real?

By giving SEO responsibilities to an expert rather than an in-house team member, you can increase the success of your brand’s SEO strategy thanks to experience and know-how.

Keywords and topical strategies.

Promoting optimized content to reach the desired tech audience.

First, an SEO consultant is someone who’s an expert in search engine optimization, obviously. While you and your team may have a working understanding of what SEO is and how to execute it on a basic working level, a consultant specializes in certain areas of search marketing to boost a brand’s visibility in various organic ways. These areas may include:

SEO consulting is a service (or group of services) that is fairly underused by tech brands, SaaS companies, and more. If your brand isn’t reaching its organic/unpaid potential like you want it to, it may be time to look into hiring a professional SEO consultant.

Other Elements of an SEO Consultant’s Job.

Natural language processing.

Plenty of SEO Experience: Many people work in SEO, but this doesn’t necessarily make them an expert in the field. When looking for a professional SEO consultant, be sure they have several years of experience, a strong track record of past clients and projects, and references or testimonials.

You may be thinking that working with a professional SEO consultant sounds interesting, but perhaps you’re not convinced you need to hire one. Keep two words in mind: inbound marketing.

Attract: Hiring a professional SEO consultant is an excellent way to attract customers. They’ll tailor your SEO strategy to your specifications to attract the right people using content, messaging, keywords, and more to establish your brand as an authority for the products and/or services you offer.

Engage: Your consultant can also use their SEO services to increase audience engagement and come up with solutions that steer your audience to you. Prospects can become customers.

Hiring the right consultant can turn this situation around so you’re the one leapfrogging the competition. Here’s what to know about SEO consultants and why you need one.

Publishing high-quality, informative content around focus keywords and tech topics.

Delight: Thanks to consulting help, you’re now able to provide both help and support to customers so they find success and satisfaction from doing business with you, thus increasing retention.

Inbound marketing is all about growing your brand by creating and nurturing real connections between you and your consumers and prospects. When you value people and have a goal to get the right products to them, you can then empower them by demonstrating that you understand what they need.

What Is a Professional SEO Consultant?

Most founders, owners, and marketing teams know that SEO is important for brand success, but just how important is it?

AI (artificial intelligence)

Tailoring keywords to the intent of tech customers.

Social media strategy.

A professional SEO consultant’s job also calls for the consultant to be strategic, integrative, analytical, and tactical about their critical thinking skills to really optimize the following connections of your brand:

An Understanding of the Three Main SEO Aspects: Your consultant should be an expert in on-page, off-page, and technical SEO. They should have a deep understanding of SEO and how to work with everything from keywords and tags to site architecture and page structure.

What Does a Professional SEO Consultant Do Exactly?

In other words, a professional SEO consultant is someone well-versed in all aspects of search engine optimization – even the areas you may not know about!

This professional will also review, analyze, and improve incoming links as important vehicles for relaying their expert advice on SEO issues and questions. You can expect them to offer their guidance, recommendations, and actionable tasks to help you actively earn more organic traffic, build links, and achieve higher SERP positions and clicks to your website.

A consultant is responsible for many different elements of search engine optimization. Generally, this consultant will review, analyze, and work to improve your website and its search engine results for higher visibility and more organic traffic.

It’s possible your competition has a dedicated in-house SEO team, or perhaps they’ve hired a professional SEO consultant to help with an inbound strategy and propel their website to the top of SERPs (search engine results pages), increasing traffic and conversion rates.

Now that we know what a professional SEO consultant is and why you should hire one, how do you go about it?

Conversion rate optimization (CRO)

For example, take tech companies. Search engine optimization integrates in the following ways:

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