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Your goals should include measurable results, a defined timeframe, and an actual measurement for success.
Goal setting could include improving organic sessions by X%, increasing conversions by Y per month and/or increasing revenues by Z%.
Here’s what you need to pay attention to:
In the end, it turns out that SEO is one of those things where you actually do get what you pay for.
Before establishing a budget, one must define specific goals for a campaign.
The right way to calculate ROI is to build lifetime value into the calculator as seen here:
In short, it comes down to a matter of positioning – how does your website compare to competitors? Your existing position and how fast you want to make progress are the top variables for determining a budget for SEO.
Chances are, you’ll contribute to that with your SEO budget. But how much should you spend on SEO services?
It’s not uncommon to see a question like: “I just landed a client that wants to rank for [keyword x] – how do I do it?”
It takes time to properly plan, implement and tweak a campaign in order to evaluate its success.
In most businesses, there is a standardized step-by-step process to get from point A to point B.
Is it any surprise that so many business owners are reluctant to invest in SEO? Most business owners have no idea how search marketing works. They are far too busy running their businesses to spend time learning SEO.
Your goals will determine what tactics are needed for success. This, in turn, sets up a framework for developing an action plan and the budget necessary to support that plan.
The answers to those questions will determine priorities as well as the volume of work needed to reach your goals.
In many cases, the actual work performed will be the same – regardless of budget level. The difference is the volume of work performed.
1. Information Architecture.
I belong to a number of Internet Marketing Groups on Facebook. It’s truly frightening, the number of noobs posing as SEO professionals and taking on clients.
With Google utilizing 200+ (and likely exponentially more) ranking factors, it’s easy to become intimidated and paralyzed.
First, they need to be achievable. Stretch goals are fine, but pie-in-the-sky benchmarks can actually work as a disincentive.
If business owners were just throwing money away by hiring an incompetent SEO, that would be bad enough. Unfortunately, the collateral damage from “cheap SEO” can go much deeper.
The flaw in the above calculator is that it fails to take into consideration the lifetime value of a new customer.
This brings us full circle to positioning and paying attention to those factors that move the dial.
75% of people never scroll past the first page of search results. Let that sink in.
→ The typical investment range for monthly retainers ranges from $750-$5000+ per month. What you pay will depend on the size of your business, the nature of the SEO work, the level of expertise required, and the extent of the services that will be provided by the optimization experts. If you own a small business and you’re looking at the lower end of this spectrum, it may be worth your time and investment to begin with a fixed-price contract.
Your understanding of search engine optimization prices will empower you to make better decisions when hiring an SEO company. Once you know what you are looking for and understand how much it should cost you, ask for SEO services quotes from the top firms in your shortlist. Then, choose the firm that you think will best meet your needs within the budget you can afford.
SEO Investment Models and Costs.
What’s also really important is to know what to look for as “red flags” when shopping marketing agencies.
Hourly consulting can be a great option for getting SEO work done with a lower budget. However, to minimize the hours you pay for and get the most out of the work, hourly consulting works well only if you have a pretty decent base knowledge of SEO.
According to Google, 89% of B2B researchers use the Internet during the B2B research process. With that information, it’s quite likely that Search Engine Optimization (SEO) services could be an extremely valuable investment in the growth of your business.
This means that 3 out of 4 browsers are going to find the solution they are looking for on the first page of results from their search. By taking the time to understand your customers and what words they use to search for your product or service, SEO can help your business show up on page one of their search results.
Another red flag of SEO agencies if they offer significantly cheaper rates than other agencies. SEO, when done well, requires time, energy, and effort. Strategy sessions and analysis are time consuming. Creating high quality content and developing relationships with external sources for the purpose of authority building takes time. So if an agency is only charging you a few hundred bucks a month, they may be taking shortcuts that could get you penalized down the road, or they may just lack the experience to deliver you real ROI.
Local SEO Services.
Enterprise SEO plans relate to the size of the business, the size of the website, or both. It’s more about cross-team collaboration and prioritization than overall SEO strategy. SEMrush offers helpful information in their blog post, What is Enterprise SEO and How is it Different to Traditional SEO?
→ Investments for fixed-price contracts can range from a few hundred dollars to a few thousand.
What happens if researchers can’t find your brand online among your competitors? Most likely, your brand won’t make it onto a list that gets passed onto the decision makers.
When your ideal clients can easily find you online, you’ll get more qualified leads, and hopefully, more sales!
Learn more: How can Knowmad’s SEO Services can help you grow?
To the dismay of many business owners, SEO success isn’t a bargain and results don’t happen overnight. But, businesses willing to invest in the long game can see huge gains over time. SEO services can be structured differently, depending on your budget, your goals, timeframe and the level of direct attention you’d like. In most cases, you will be offered a few options to choose from.
Here, I’ll break down the 3 most common SEO services models and how much you can expect to pay for each.
If you’re ready to explore your options for professional SEO services for your B2B business, reach out and speak with one of Knowmad’s SEO experts. We’re ready to give you a quote and help you get your business found online!
In this post, I will:
SEO success is not achieved overnight. Although some tactics can “game the system” and garner instant results, this is not always the case. Gaming the system will also hurt your website in the long run. In 2011, Google began releasing algorithm updates and issuing penalties for websites that didn’t comply with their recommendations.