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SEMRush’s Content Audit tool analyzes your content and provides you with metrics such as shares, backlinks, sessions, content length, content update date, and bounce rate.
From doing keyword research and analyzing competitor websites to understanding search intent and writing engaging content, there’s much you’re expected to do while creating content.
While creating relevant and engaging content is important, let’s not forget that technical SEO plays a critical role in getting search engines to find and index your website.
Enter your target keyword. Our AI will identify gaps in your draft and suggest sub-topics you can cover to rank higher for your target keyword. These recommendations are compiled after analyzing top-ranking content, competitor websites, and commonly asked questions.
This traffic was equivalent to $15,000 a year on AdWords:
Run content audits.
Here are two tools you can use to run content audits:
Performing audits regularly helps you identify how your content pieces are performing and take steps to optimize them.
The next step would be to optimize elements such as the title and meta description so that it encourages people to click on your website in the search results.
But with so much emphasis on content, why is it that 90.63% of content gets no traffic from Google?
It involves analyzing (new and existing) website content to determine the quality and identify gaps, helping you better optimize it for SEO and create content that ranks well.
But content optimization isn’t a step you take while creating new content only. According to HubSpot, optimizing and republishing old content can boost organic traffic by 106%.
Using a content analysis tool can help you avoid that.
‘Readability’ determines how readable your blog post is. The idea is to encourage writers to simplify their grammar and writing, making it easy to grasp and understand.
The goal is to create useful, engaging, and relevant content — doing an SEO content analysis takes you one step closer to that.
Don’t believe us? Take customer feedback software, Qualaroo for instance. They optimized a content piece using Topic. Their clicks from organic search increased by 540 in one month.
Analyze content performance.
Creating effective content begins with measuring and analyzing performance on a regular basis. This will help you gain audience insights and improve your content strategy.
Under ‘Show keywords that the below targets rank for’, enter at least three competitors’ domains. Enter your domain under ‘But the following target doesn’t rank for’ and click ‘Show keywords’.
You can use Google Analytics to measure:
You can use Ahrefs’ Keyword Explorer to understand the competitive landscape and inspire your content creation.
You can write the most well-researched and comprehensive blog post but if it’s not driving traffic or conversions, none of it matters.
We’ve rounded up the eight best SEO content analysis tools along with what they’re best for.
While the former is more focused on search engine visibility, the latter is user-oriented which means it tells you how website visitors interact with your website.
Do competitive analysis.
‘SEO’ makes sure your content meets the highest standards of SEO writing. You’ll have to set the focus keyphrase which is the search term you want your article to rank for.
The tool will present a list of keywords that you don’t rank for.
The free version lets you download and crawl 500 URLs. Some of its features include:
MarketMuse is a content analysis tool you can use to conduct a content audit.
Look at this example. Clearly, content related to ‘WordPress’ is performing better.
Unlike other AI tools, Topic doesn’t just present the sub-topics you need to cover. It groups them by semantic similarity. This makes it easier for you to turn them into meaningful outlines.
Topic is an AI-based content analysis tool that helps you create optimized content for search. It’s quick, easy, and cost-effective.
There can be many reasons behind this ranging from poor keyword targeting and technical SEO issues to boring content and absence of backlinks. The most effective way to avoid being in the 90.63% is to do SEO content analysis.
Do you have a large website? No need to worry, you can select specific subfolders (based on your sitemap files) to focus on. You’ll be able to see which pages on your site are performing worse than others and manage a plan to improve them one page at a time.
Everybody wants to improve their website’s SEO, but it isn’t always easy to know where to start.
So let’s say you want to delete a Content Analyzer campaign. When you delete the Project you will also be deleting the Position Tracking campaign, Social Media Tracker, Link Building or any other tools that are also in that project.
The Post Tracking report in this tool is our solution for needing a better way to track the impact of your guest posting campaigns.
Let’s say you work for an online shoe store and you want to improve your SEO and get some good press for the site at the same time. Here’s where you could leverage guest posts by reaching out to blogs that write about fashion, sports and shoes in general and pitch article ideas to publish on their website as a guest author.
If the blog accepts your offer, it is an opportunity for you to reach a new audience with your message and leave a link back to your website or social media once in the article or in your guest author signature. The blog gets the original content, and you get to reach a new audience. As long as your post is interesting to the blog’s audience, it’s a win-win type of agreement. Many SEOs have built brands and gotten much more exposure as a result of guest posting.
Content Analyzer can tell you how your digital content is performing both on and off your site. The tool measures social shares, backlinks, keyword rankings, and even Google Analytics data like sessions and bounce rate. The tool has two main functions – auditing your own website content's engagement ( Content Audit ) and measuring the reach of your off-site content ( Post Tracking ).
If you write and promote external articles (such as guest posts), this analysis will be valuable for reporting the impact of your work. Additionally, seeing how well each article has performed will give you an understanding of what works in order to format any future campaigns for success.
Running a content audit is a great first step to take because you can find pages on your site that are old and potentially outdated or pages with a very low count of social shares – your top priorities to improve. By going back and improving your low performing website content with optimized on-page SEO elements, you can slowly improve your website’s overall search engine visibility.
Semrush also offers Google Analytics integration with this tool, so you can measure the bounce rate, sessions, and average session duration of the pages you are auditing.
Using Content Audit, you can:
Guest posting is a way of building links or PR by writing relevant blog posts on another website as a guest author and mentioning/linking to your website in the body of the article.
When you want to delete a specific tool, you will have to delete the whole project. This will remove all of the other campaigns set up in the Project.
Using Post Tracking, you can:
Projects cannot be recovered once they are deleted so it's important to be careful when deleting a project. Only delete a project if you are 100 percent sure because all of your data will be gone forever.