SEO CONTENT WRITER PAY

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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20 High DA Documents Links
15 Image Sharing Backlinks
30 Niche Related Blog Comments
20 High DA Forum Profiles
20 Press Releases
Video Creation
20 Video Submissions
Power Point Creation
20 Power Point Submissions
1 EDU Blog Post
1 Weebly Post
10 High PA Tumblr Posts
1 Wordpress Post
1 Blogspot Post
1 Medium Post
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500 Pinterest Repins
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They were willing to invest less money on content that served a primary purpose of either attracting links or gaining the attention of search engines because it was more difficult to assign a monetary value to those gains.

These results were gathered via conversion tracking, client testimonials, and self-reported leads generated through content.

The options are nearly endless.

Content for a Clear ROI.

However, it’s not uncommon for writers to charge per page or per post – with the main reason being that a piece of content should be as long as it needs to be in order to be effective.

How much you decided to invest in SEO content should depend primarily on what you want to achieve with your content.

Unfortunately, there was no clear majority answer to this question.

The key, then, is to assess the risk and work with writers that have a good reputation for generating clients a clear ROI.

The answers, as I had expected, were all across the board.

The first thing I noticed is that the responders were in disagreement about what was considered “great” SEO content.

By opting for cheap content, you often run the risk of getting spun content, content that isn’t written with your target audience in mind, or content that it’s correctly optimized.

Do the Results Justify the Costs?

At that point, they are faced with the decision of whether to outsource content or hire a writer in-house.

Some responders mentioned rates as low as $.02 per word and some as high as $2 per word.

Some of the top sources listed for finding great SEO writers included:

As the demand for great SEO content goes up, writers who know their value are inclined to charge more – rates that many agencies and companies are willing to pay.

Some SEO folks expected the content to be publish-ready while others were OK with content that required editing and optimization.

Does the Market Set the Rate?

When sourcing content for your clients, you need a proper estimate so that you don’t go over budget. Therefore, it’s nearly impossible to rely on a value-based pricing structure. You need to know how much a writer charges right out the gate.

So, why the wide range in pricing?

Now, one could draw the conclusion that the real answer to this question (like most questions in the SEO space) is, “It depends.”

The variety, therefore, stems from the contrast between quality and quantity.

Clearly, there are mixed opinions on what constitutes “great” content, and how much great content costs.

Therefore, many SEO pros came to the conclusion that what they (and others) are willing to pay should come down to the results they are hoping to generate from that content.

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