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We’ll cover everything from choosing keywords to identifying keyword intent to creating copy below.
Good structure guides users and search engines through your content as smoothly as possible. Each new point should be reflected in H2, H3, and H4 headings.
Planning to write your own content? Here are some tools we’d recommend taking a look at to help with all the above (and more!):
1. Find the Right Keywords.
Predicting your users’ following questions is a great way to organize your content.
Let’s imagine your business sells tomato plants and tomato plant accessories. You want customers to visit your site with the commercial intent to compare and potentially purchase.
One advantage of using our tools is that we’ve automated this step for you. You can view the intent of keywords across the following Semrush tools:
Headlines should inform readers what they will learn by reading individual paragraphs or the page as a whole.
And don’t forget about adding image alt tags (descriptions for images you use throughout your copy). Google has been providing more image results over the years, so this can help with search engine rankings.
Content and user intent should vary depending on a user’s stage in the customer journey. With that in mind, your keywords should also vary based on the different intents.
People use search engines to look for specific answers or advice. This means they want an answer quickly without sifting through many complex paragraphs.
You can also use the Keyword Overview Tool to get a detailed analysis of the SERP for that keyword.
SEO copywriting is the process of using keyword research and SEO strategy to create web content for users.
From an SEO perspective, this may improve your page views, decrease bounce rate, and send positive engagement signals to Google.
Top Semrush Tools for SEO Copywriting.
Next, perform a broad match search for “tomato plant” in the Keyword Magic Tool. You’ll see plenty of information, including search intent and difficulty.
If you want to check the readability score, use the SEO Writing Assistant tool. It automatically analyzes your target keywords and suggests the optimal readability level for your copy based on your top rivals.
This is where calls-to-action come in handy.
From a copywriting perspective, this can improve your copy’s conversion rate and the ROI of your content.
You can export this data to prepare a content outline or start crafting your content with the SEO Writing Assistant.
SEO copywriting has traditionally been about optimizing web page copy by targeting keyword phrases in certain frequencies and densities. And yet search engine research shows that most of the factors that determine how a web page is ranked in a search engine are based on things that happen off the page itself.
Get our free ebook, How to Create Compelling Content that Ranks Well in Search Engines . This guide, written by Copyblogger founder Brian Clark, provides a step-by-step strategy for creating content that scores links and social sharing, is highly readable and engaging, and ranks well in search engines. Enter your email below for instant access:
Modern SEO copywriting is all about crafting content so compelling that other people want to promote it by linking to it or sharing it, which increases your trust and authority and helps pages you want to rank well for certain keywords.
Discover how Modern SEO Copywriting Works.
If you’re looking for content marketing services, check out Copyblogger’s agency Digital Commerce Partners. We specialize in delivering targeted organic traffic for growing digital businesses.