SEO DOMAIN REGISTRATION COMPANY

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Webmaster says Search Engine gives more preference to the domains which are registered for a long time. Because domains which are bought for spamming web are generally registered for not more than a year.

If you are “forbes.com” then it doesn’t matter whether you have registered it for 1 year or 10 years. But if you have a domain name like buy-cheap-shoes-online-in-mumbai.com then it might matter.

Read how domain age & whois data acts as an SEO ranking factor.

What does Google say?

If you have a great site, with the good amount of content & links, then Google will surely rank you higher in their SERPs.

Domain Registration Length means for the number of year’s, the domain renewal amount paid in advance to the Registrar, You can pay for at least 1 year & maximum 10 years. For every domain bought, you have to pay a yearly renewal amount.

If you don’t have time to watch the video, Matt says: “My short answer is not to worry about that very much. Not very much at all, in fact. Danny Sullivan had asked about this recently because there were some registrars that were sending around emails…that said: “Did you know that Google gives you a bonus in ranking if you register your site for 3 or more years?”. Just to clarify, that’s not based on anything that we’ve said. My short answer is make great content, don’t worry nearly as much about how many years your domain is registered for. Just because someone is sending you an email that says “Google does” or even may use this in ranking, it doesn’t mean that you should automatically take them at face-value. What makes a really big difference is the quality of your site, and the sort of links that you have pointing to you, not “Is my site registered for 3 or 4 years, instead of 1 or 2 years?”

Also, one more benefit of registering it for long is you get some good amount of discount on registering the domain for more than 1 year.

Technically speaking, Matt Cutts has given a quite diplomatic answer, he is neither denying nor accepting the fact fully.

We suggest that anyways you should go for registering your domain for more than 1 year because, if it is your brand domain then you are probably going to use it for long.

Should we register domains for a longer period?

Officially, Google’s Matt Cutts has declined by saying: To the best of my knowledge, no search engine has ever confirmed that they use length-of-registration as a factor in scoring(for SEO). If a company is asserting that as a fact, that would be troubling.

To our knowledge, we should not worry much about the domain registration length as it is not a very strong ranking factor. No one can say that yes this is the best factor and we should focus on this. These small ranking factors don’t work in the big picture.

Lastly, don’t bother much about it, just see if it fits your budget & focuses on other more important SEO factors.

Conclusion.

A bunch of TLDs do not publish expiration dates — how could we compare domains with expiration dates to domains without that information? It seems that would be pretty hard, and likely not worth the trouble. Even when we do have that data, what would it tell us when comparing sites that are otherwise equivalent? A year (the minimum duration, as far as I know) is pretty long in internet-time :-).

But wait, there’s more! Shortly after the Q&A with Danny that we posted here, Matt published more thoughts on the matter in a video on the Google Webmaster Central Channel on YouTube.

So we have, essentially, three recent Google statements about the length of a domain registration and its impact on search rankings. None of them specifically say, “No, it doesn’t matter at all.” John’s comment that it would be “pretty hard” for Google to look at inconsistent domain registration data is funny; this is the company that uses complex mathematical equations as a casual recruiting tool:

Over at Search Engine Roundtable today, Barry Schwartz writes about the latest comments from Google about domain registration and its impact on SEO/search rankings. In this case, it’s Google employee John Mueller suggesting in a Google Webmaster Help forum thread that Google doesn’t look at the length of a domain registration: A bunch of TLDs […]

To the best of my knowledge, no search engine has ever confirmed that they use length-of-registration as a factor in scoring. If a company is asserting that as a fact, that would be troubling.

Over at Search Engine Roundtable today, Barry Schwartz writes about the latest comments from Google about domain registration and its impact on SEO/search rankings. In this case, it’s Google employee John Mueller suggesting in a Google Webmaster Help forum thread that Google doesn’t look at the length of a domain registration:

But let’s look at some more evidence. Earlier this year, Danny spoke with Google’s Matt Cutts about a variety of domain/link/SEO issues. In light of the claims from domain registrars that longer domain registrations are good for SEO, Danny specifically asked “Does Domain Registration Length Matter?” Matt’s reply:

If you don’t have time to watch the video, Matt says, “My short answer is not to worry very much about that [the number of years a domain is registered], not very much at all.” He reiterates that the domain registrar claims “are not based on anything we said,” and talks about a Google “historical data” patent that may or may not be part of Google’s algorithm. He sums it up by saying, “make great content, don’t worry nearly as much about how many years your domain is registered.”

Anyway, back to the subject at hand. Ultimately, as with many SEO issues, you and I have to decide what we agree with and what we don’t. Google isn’t specifically saying domain registration length doesn’t matter, just that it’s not all that important in the Big Picture. Several years ago, I interviewed Jon Glick, a former member of the Yahoo search team, and he said the length of a registration does matter, but it’s just one signal, one potential flag.

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