SEO EN GOOGLE ADWORDS

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Варианты ключевых слов.

Магазин модной одежды.

Начните с подбора слов и фраз, описывающих ваши товары или услуги. Наш инструмент анализа ключевых слов поможет вам выбрать наиболее подходящие варианты.

Этот инструмент поможет вам анализировать и подбирать ключевые слова.

Очень важно правильно подобрать ключевые слова, чтобы ваше объявление увидели потенциальные клиенты. В этом вам поможет Планировщик ключевых слов Google Рекламы.

Найдите новые ключевые слова.

Наш инструмент анализа ключевых слов позволяет оценить, как часто пользователи выполняли поиск по тем или иным фразам и как изменялись поисковые запросы с течением времени. Благодаря этой информации вы сможете выбрать наиболее подходящие ключевые слова.

Как работает Планировщик ключевых слов.

Анализ ключевых слов.

Here are some things to consider:

If you think that you still need extra help from a professional, continue reading about how to choose an SEO.

While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye by using overly aggressive marketing efforts and attempting to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site’s presence in Google, or even the removal of your site from our index.

Choosing an SEO.

If you run a small local business, you can probably do much of the work yourself. Here are some good resources:

In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on “File a Complaint Online,” call 1-877-FTC-HELP, or write to:

When your SEO comes up with a set of recommendations for your site, ask her to corroborate these recommendations with a trusted source, such as a Search Console help page, Webmasters blog entry, or Google-sanctioned response in the webmasters’ forum.

If your complaint is against a company in a country other than the United States, please file it at http://www.econsumer.gov/.

If you feel that you were deceived by an SEO in some way, you may want to report it.

Avoid SEOs that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don’t affect your ranking in the results of the major search engines — at least, not in a way you would likely consider to be positive.

Reserve the same skepticism for unsolicited email about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.

Getting started.

SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

Amazingly, we get these spam emails too:

Remember that it will take time for you to see results: typically from four months to a year from the time you begin making changes until you start to see the benefits.

While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they “control” other search engines and can place themselves in the slot of their choice. This scam doesn’t work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you’re considering which fees go toward permanent inclusion and which apply toward temporary advertising.

While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. While Google doesn’t comment on specific companies, we’ve encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.

Precautions.

Advertising with Google won’t have any effect on your site’s presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Search Console, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search.

If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.

Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.

Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from Google’s index. Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to “help” you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.

There are a few warning signs that you may be dealing with a rogue SEO. It’s far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:

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