SEO EXPERT QUESTIONS

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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On searching for your domain and if nothing appears, then there are three possibilities.

22) What is considered as more significant, creating content or building backlinks?

18) What are some famous Black Hat SEO techniques?

4) What are outbound Links?

Title tags are essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will notify the user, what is there in the page.

To index and update a webpage Google uses the Googlebot (Web Spider). Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage.

In order to check whether your SEO campaign is working or not, the first approach is to check the website’s statistics, which tells you about the origin of the traffic. The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.

8) Explain body content relevance.

32) What is robots.txt?

28) What is PPC?

The process of finding out new keywords from the root keyword from the search query is referred to as keywords stemming. Adding a prefix, suffix, or pluralization can be used to create the new keyword.

Spiders, robot and crawler, they are all the same and referred by different names. It is a software program that follows or “Crawls” various links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes.

The latest updates in SEO are:

13) What do you mean by Cloaking?

To prevent someone from building or redirecting a low-quality link to your site, you can use tools like,

31) What is keyword density and what is the formula for knowing keyword density?

Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.

If the SEO method doesn’t work then do the following,

2. How will you improve my search engine rankings? Steer clear of SEO consultants who won’t freely discuss their methods in detail, cautions Rand Fishkin, founder of Moz, a Seattle-based internet marketing software company and co-author of The Art of SEO (O’Reilly, 2012). They should explain the strategies they would use to drive up your website’s search engine ranking, as well as estimate how long it could realistically take to achieve the SEO campaign goals you agree on.

Consider it a red flag if the candidate claims to have an insider relationship with Google or any other search engine that will get you priority search results rankings. Only Google, Bing and Yahoo can control how high or low websites appear in their search results.

#insert related here# 3. Do you adhere to search engines’ webmaster guidelines? You want a consultant who strictly abides by Google’s publicly posted webmaster best practices, which specifically prohibit 12 common SEO tricks, including automatically generating spammy content and adding bogus hidden text and links. If a candidate doesn’t follow those guidelines, your website could be relegated to a dismally low search results ranking. Or, worse yet, Google could ban it from search results altogether.

Here are 10 essential questions to ask when considering prospective SEO consultants:

5. Are you experienced at improving local search results? Appearing in the top local search engine results is especially important to small brick-and-mortar businesses trying to attract nearby customers, Rand says. You’ll want a consultant who has expertise in local SEO techniques.

1. May I have a list of current and past clients? A reputable SEO consultant should be open to sharing a brief list of current and former clients and his or her contact information, says Vanessa Fox, author of Marketing in the Age of Google (Wiley, 2012) and founder of Nine By Blue, a Seattle-based SEO software provider.

6. Will you share with me all changes you make to my site? Search engine optimization will most likely require a number of changes to your existing web page coding. It’s important to know exactly what adjustments the consultant plans to make and on how many web pages. If you would like the candidate to get your permission before accessing and altering your website code, be sure to say so.

These references can help you gauge how effective the candidate is, as well as verify that the person did indeed work on specific SEO campaigns. Clients may not provide specific analytics, Fox says, but they should be able to at least tell you if they saw a positive impact on their search ranking, especially in conversions and in gaining an audience, as a direct result of the consultant’s efforts.

Be sure to ask how often they plan to share these important analytics with you and how they would use the data to continually improve your search engine rankings and website traffic.

For example, will consultants add new title tags to your existing HTML code or modify the existing ones? Will they provide additional copywriting content highlighting your products and services to beef up the number of visible, on-page keywords relevant to your potential customers? And do they plan to redesign all or some of your website navigation or add new pages to your site?

Make sure the candidate’s proposal includes an initial technical review of your website to weed out any problems that could lower your search engine ranking, including broken links and error pages. Consultants also should provide “on page” optimization, a process to make your website as search engine friendly as possible. It involves improving your website’s URL and internal linking structure, along with developing web page titles, headings and tags.

Also, ask consultants if they provide “off page” SEO strategies to raise awareness of your content on other websites, often via blogs, social media platforms and press releases.

9. What are your fees and payment terms? You need to know how much you’ll be charged, of course, and also whether the consultant gets paid hourly, by retainer or by project. Project-based payments are the most common in the SEO consulting industry, and they can vary widely, depending on a project’s size and complexity. Most contract projects ranged between $1,000 and $7,500, according to Moz’s 2011 pricing survey of more than 600 SEO firms.

Bing and Yahoo also post webmaster best practices that consultants should confirm they follow.

Other important payment-related questions: How often are invoice payments due — every 30, 60 or 90 days? Is there an interest charge for late payments?

8. How will we communicate and how often? SEO consultants’ communication styles and customer service standards vary. You need to find someone whose approach best fits your needs. Ask if the candidate prefers to talk in person or via phone, Skype, texting or email. And find out how often will he or she reach out to you with status updates.

If your website is optimized for what’s known as “local SEO,” it should appear when someone nearby is searching for keywords that are relevant to your business. To achieve that, a consultant should add your business’s city and state to your website’s title tags and meta descriptions, and get your site listed on Bing, Google and Yahoo’s local listings, which are online directories of businesses that cater to a specific geographical area.

10. What happens when we part ways? When your contract expires or if you terminate it early, you should still maintain ownership of all of the optimized web content you paid the consultant to provide, Fox says.

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