SEO FOCUSED CONTENT

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Once you have your keywords ready, you’re able to begin the real work. Roll those sleeves up.

Before you begin writing, make sure you have at least one or two keywords to work with, if not a few more.

I’m not saying miss your deadlines. But if you can, try to take a short moment to yourself once every half-hour to two hours.

2. Organize and Draft.

Writing also takes creativity. I don’t know about you, but I tend to get mine in quick bursts.

Using original sources is vital for today’s SEO, and it’s not too hard to do.

Make sure you take a longer break every few hours to recharge.

The first step is to take the time to educate yourself.

A quick tip is to search your primary keyword in Google, open all 10 of the results on the first page, and give them an in-depth read to kick off your research.

Figure out what you want to say, put it down in an order that makes sense, and add any necessary notes or citations you’ll be using.

What should be at the front of your mind? The topic itself.

1. Research Your Keyword(s)

Another required step that many miss, you absolutely must edit your work.

You can also search specific keywords plus [statistics] or [facts] to find information relevant to your article.

No more excuses.

These are indispensable to SEO content creation, but you must be careful. Links to non-reputable sites or using out-of-date information will only hurt instead of help.

Being prepared ahead of time will save you a headache in the long run.

6. Optimize Links.

It will take practice, but with time you’ll learn to incorporate SEO keywords naturally into your content. In the meantime, there are more important things to focus on.

We’ve talked about this subject a few times before, including some handy SEO tactics.

You can use paid SEO tools (this is likely necessary if you have a larger company or network of sites). Semrush and KWFinder are two excellent choices.

And it all, always, goes back to your readers. Your audience controls your company – they’re necessary for you to thrive and even exist.

One missing comma can ruin an entire piece, so you never want to miss anything crucial.

Writing takes brainpower, and a tired mind does not write well.

The contents of your post may be great but can be easily lost in an unorganized, inefficient format. Breaking your content up into smaller paragraphs with headlines makes for an easy read that will keep your readers engaged. For the search engines, back-end organization is key too. Using proper tag hierarchy when tagging headlines (H1 for titles, H2 for subtitles) is important to maintain a well-structured article.

3. Make headlines that pack a punch.

Get the credit and traffic your website deserves by keeping your original content under your own domain name. That means if you have a blog opt out of hosting with WordPress or Blogger and host the blog in a subfolder on your own domain (ie: www.example.com/blog ). Any time you have an opportunity to showcase other forms of original content like videos, infographics or whitepapers, make sure to also embed them onto your website as well and share from there.

This SEO writing tip is number one for a reason. It seems easy enough, yet so many companies make content for all the wrong reasons. Write content that appeals to the interests of your target market or answers their questions. Not all posts need to be about your product or service, but they all should be industry related. Assert yourself and your company as an expert in your industry by writing SEO-friendly content that is interesting and informative, and do it better than your competition.

10. Monitor your activity.

Are you a content writer? Improve your content writing for SEO with these 10 tips from Titan Growth.

8. Implement Google Authorship.

After all, without SEO your content may be lost somewhere on page 50 of the search results; and we all know traffic on those pages is less than satisfactory. Likewise, your first-page ranking can only do so much if your content post-click is crummy. That’s why a good relationship between SEO and great content is essential! Here are 10 tips on how to write SEO content to make your content go further and enhance your SEO efforts at the same time.

5. Structure your posts.

2. Keep it all under the same roof.

Link building has come a long way since the days of link buying and link farms, but links are still an important ranking factor for SEO. Linking to your own articles or website in your post ensures a link back to your website if your article is picked up by another site. If you get creative with other types of content like infographics and videos, adding an embed code on your site helps to promote content sharing and also adds a link back to the original source. Creating great content helps increase the sharability and the likelihood that other websites will link to it, so aim for quality!

Make your posts pop with images! People are visual. Adding an image along with your blog post can make a big impression. Have a Pinterest account? In addition to promoting your blogs across your other social media channels, posts with images can also be pinned, adding another avenue for traffic to your website.

SEO Writing Tips to Make Your Content Go Further.

4. Use keyword-rich phrases.

9. Promote natural link building.

1. Write for your audience first.

Stay on top of your SEO friendly content by monitoring your efforts. Google Analytics is an easy and free way to track your page views and the average time spent on a page. Check things like your bounce rate and time on site to get an idea of how users interact with your website after landing on your content. If you see a high drop off in addition to a low average time spent on the page, that’s an indication that your content wasn’t relevant to what they were looking for, or worse, wasn’t interesting. Also, take a look at the number of social interactions (shares, likes, etc ) to get an idea of the virality of your post. Just looking at these simple metrics can give you a good idea of which content pieces are well-received and liked so that you can replicate that type of content down the road.

You have a very short amount of text to make a very big impression. So don’t underestimate the power of an effective headline on SEO! Write headlines that are clear, interesting and make use of rich keywords. In addition to a great headline, also make sure your meta descriptions are interesting and further elaborate on the topic of your article. Keep in mind that your title and meta description are what show up in the search results, so make them count!

7. Propel content with social media.

6. Incorporate imagery.

Google Authorship is a quick and easy way to tie content to a certain author, all you need is a Google+ account. As a result, your articles come up as rich snippets in the search results featuring the author’s photo along with the article title. Google Authorship is great for personal promotion, but can also increase the click through rate to your articles. If you’re an author, learn how to set up Authorship for your website.

Social media is a powerful tool that can help increase the reach of your content and promote sharing. Post each new article on social media sites and in forums, using engaging descriptions and a call-to-action. Since the power of social media lies in sharing, it’s also important to have share buttons on each of your blog posts. If you want more control of how your links appear when they’re shared, implementing Twitter Cards for Twitter or Open Graph for Facebook (technical) can give your shared links a boost, and may help your click-through rates.

Use relevant, keyword rich phrases in your headlines as well as throughout your content to let both your readers and the search engines know what your post is about. But beware, too many keywords will not only turn off your readers but can result in search engine penalties for keyword stuffing. Use keywords thoughtfully and sparingly, sticking to a more natural feel. In addition to using keywords throughout the body of your post, take advantage blog tags by tagging a few relevant keywords for each post; most general blogs have tagging capabilities already built in.

It’s no secret that SEO and content go hand-in-hand.

Both SEO and content writing are important pieces to the puzzle, so it’s important to use quality techniques for both to ensure higher traffic and engagement on your website. If you have any questions about SEO, content or how they work together, feel free to contact us for more SEO writing tips!

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