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The speed of your website can also be a huge SEO advantage (or disadvantage, for that matter). If your website takes longer than three seconds to load, users will become impatient and frustrated and may not return in the future. Because Google and other search engines are aware of these statistics, they now use speed as a ranking factor for desktop and mobile searches.
You are already producing great content for your website, and there are many SEO benefits of providing material people actually want to read.
Most importantly, your company gains credibility when other websites refer people back to your website, also known as backlinks. That said, not just any backlink will do. Google will rank your site higher when it is linked to from other highly ranked sites. That means backlinks need to be created from two directions: via quality, informative material on your site that others want to link to, and through contacting sources with a reason for them to link to your site. Backlinks can be challenging to get, but they are extremely valuable for your SEO rankings. Consider working with a PR firm to help place content on news, trade and other authoritative websites that include backlinks to your site.
Why should you care about being a go-to source? By continuously drawing your target audience to your website, your company comes to the forefront of their minds. When they’re ready to make a purchasing decision, they’ll think of you first.
Each blog or webpage should focus on only one main keyword at a time in order for that page to rank highly for the chosen keyword and to show authority for that specific topic. Other keywords may naturally be included, but only have one main target for the page.
3. BE INTENTIONAL WITH LINKS.
Links to other websites in your own site’s content are typically used as a citation — such as to show where a stat was pulled for a blog — or to refer people to related material or a partner. This allows readers to validate your sources, conduct additional research and potentially work with people in your network.
In the end, you must be intentional about links for them to work in your favor. Google will decrease the ranking of a website if it has irrelevant backlinks. If you write a blog post about “construction technology,” for example, and include a link under those words, it should link to a page only about construction technology. If it links to a page on “construction trends,” with only one section devoted to technology, that doesn’t work. The reader should be able to click a link and land where they expected to.
It’s also important to link to internal pages within your site under relevant keywords that naturally appear in the text. That shows Google what keywords you’re using, where you have authority and that you have informational pages dedicated to those specific topics. Plus, linking to other pages on your site allows the reader to further engage with your content. The goal is to keep the reader on your website as long as possible so they can find the information they were searching for (and eventually make a purchasing decision).
In this day and age, most construction firms are well aware that having a company website is a vital element of their business strategies. Many companies use their websites to post updates on current projects, company happenings and other relevant information their current and potential clients may find useful, ultimately with the goal of driving business. However, this valuable content may go unnoticed if you’re not carefully implementing search engine optimization (SEO).
For example, many people are currently searching the web for information on the coronavirus and its effect on their lives. Likely, there are some people wondering if construction companies are working during the pandemic — and that’s your target audience. Do some research to learn exactly what information this audience is looking for, and then provide content using a relevant keyword. You may start by writing a blog post with the key phrase “construction coronavirus” because internet searchers may use this wording. (Test it out on Google Trends.) You can use different variations of that keyword or split it up, such as using a headline like, “the coronavirus’ effect on the construction industry.” Even if your site is also focusing on other keywords, don’t force them in unless it just makes sense naturally.
Research and strategize a list of five to 10 main keywords for your site, such as “commercial construction,” “steel construction” or “high-rise construction,” and then tailor them for your company. For example, a keyword like “construction” is very common, so there is a lot of competition for the word. That means you would need to produce thousands of pieces of content to rank well for it. However, if you combine “construction” with a descriptor, like “healthcare,” and a location, like “Nashville” or “Tennessee,” and make it a long-tail keyword, you will be in a better position to rank for it. This is especially true as voice search becomes more popular. Plus, long-tail keywords allow you to finely target your audience, which means you know they’re looking for what you can provide.
You don’t have to be an SEO expert to incorporate it into your firm’s online strategy. Here are a few simple ways construction firms can master SEO to be seen by more people online and gain new customers:
Search engine optimization is the process of using specific strategies in your website’s content to rank higher in internet search results, which allows people to more easily discover your company through online searches.
Security is important for any website, but especially when it represents a business. Google also gives a slight ranking boost to secure websites to promote internet safety. One way of securing your website is to add a SSL certificate on your site, which shifts your website’s URL from HTTP to HTTPS.
Then, optimize that page for your target keyword. Google best recognizes on-page keywords when they are used in the title, the first paragraph and a subtitle, as well as other places naturally throughout the piece. Additionally, include them in the page’s URL and, if appropriate, the alt tag of an image.
1. PRODUCE QUALITY CONTENT.
Keywords are the words and phrases that internet searchers use to find your website. They sum up what your content is all about. It’s important to strategically use keywords in online content so current and future customers can find the valuable information on your company’s website.
Some key characteristics of quality content include:
Google pays attention to websites’ bounce rates, which show the percentage of people who enter and then leave a website before viewing any pages. Most often, bounce rate reflects whether or not the visitor found what he or she was looking for on your website, so valuable content that answers viewers’ questions will decrease the likelihood that visitors leave your site prematurely. That, in turn, increases rankings in search engines.
There are various tools you can use to check the performance of your website. PageSpeed Insights is an online tool that provides data for your site and offers suggestions to improve its performance. Google Search Console and Lighthouse are other options that provide advice on how to improve the performance and accessibility of your website. These and similar, easy-to-use tools will keep you up-to-date on how your website is running, allow you to rank higher in search results and help you avoid losing potential customers because of a slow-running website.
A secure, speedy website is not only convenient for users, it provides SEO benefits for your company, as well.
Don’t overlook the importance of having a company website with relevant information for customers, but your construction company’s business strategy should not stop there. With the knowledge of what SEO is and how it is measured, you can now optimize your company’s online platform and content to rank higher in search results and widen your reach to prospective customers.
Links are a crucial part of your SEO strategy, as they build credibility and trust with Google and, therefore, your target audience.
2. USE RELEVANT KEYWORDS.
Gina Gallup is COO of The Bradford Group , a PR agency in Nashville, Tenn. The Bradford Group specializes in public relations, content marketing and social media for companies in the construction, commercial real estate, finance, tech and business services industries. Gina is certified in Hubspot, inbound marketing and Google Analytics.
3. Optimizing your website’s content, title tags, headings, and meta descriptions for your keyword.
SEO Company – As a Maryland SEO Company, we partner with small businesses to help grow their organic presence online through on-page, off-page, and reputation management techniques. To learn more about our SEO services for small businesses please contact our SEO team.
Pay Per Click Experts – As your SEM Agency MarketKeep will plan, place, and optimize your SEM campaigns so that you are maximizing your SEM campaign. To learn more about our SEM Services please contact our SEM team.
The 50 Best SEO Keywords for Construction Companies.
On-Page SEO – A big part of our SEO services for construction companies around on-page SEO. On-page SEO is the practice of optimizing each page of your website in order to rank higher in search results and earn more relevant traffic in search engines. That means optimizing each service you offer so that you can rank in the top search results not only for your companies names but important searches related to the services you offer as well. We will also work on optimizing your meta tag titles and meta tag descriptions so that they successfully articulate what your firm does.
Local SEO – Your website needs to be optimized for local searches. Local SEO helps you to target customers searching within a specific geographic location. This is important because 33% of all clicks, go to the top 3 search results on the 1st page of Google. So if you have optimized your website for local SEO, you will automatically guarantee yourself a share of 33% of all online searches for keywords relating to your business. Here at MarketKeep, we will do the work necessary to boost your ranking online.
7. Using photos and videos in your text that has been properly optimized with your SEO keywords for Construction Companies.
Website Design – As a website design company we build websites that represent you and your brand and instantly builds a connection with your customers online. To learn more about our website design capabilities please contact our website designers.
Our first step is to determine which keywords will be the most valuable to your company. From there we create content based on these keywords to help entice clients. Our 3rd step is to optimize your Google Business Profile so that your business appears in local maps searches as well as general search results. Finally, we will tie it all together through Google Analytics , to ensure that you can track and monitor the success of your Local SEO campaign.
Ready to start ranking on search engines? Click on the button below to generate a free SEO report and insight into your top 3 competitors online.
The Three Steps You Need to Take to Rank Well.
4. Claiming and optimizing your Google My Business Profile completely.
1. Making sure that your website is mobile-friendly, fast, and secure.
Ranking your website to be the #1 search result in your area involves a number of key components, and executing those strategies correctly each and every time. As small business owners, we understand that our websites need to be optimized and indexed correctly, but here are the three main factors to consider.
There is no getting around it, any SEO campaign you run for your construction company, no matter how brilliantly executed, stands or falls based on your target keywords. If your company has selected the right keywords, you will get more and more organic website traffic from Google as time goes on. Choose the wrong keywords, and your competition will surpass you. But there is plenty to be excited about! Did you know that there are over 215,000 U.S. based online searches for construction companies? By optimizing your website with the Top SEO keywords for construction companies you are providing yourself with inbound leads that will only serve to complement the ones you generate through referrals and traditional advertising methods. Here are the Top SEO Keywords for construction companies in the United States courtesy of the Google Keyword Planner.
Utilizing the Top SEO Keywords for Construction Companies.
The key to ranking well when it comes to the top SEO keywords for accountants lies within 7 key components.
Off-Page SEO – Have you ever noticed that when you search for your firm in one location versus another you might rank differently? That is directly related to what is called, your Domain Rating. That is how strong of a website you have organically. Our off-page SEO services for construction companies focus on finding high-quality websites to help link back towards your website. This link building strategy helps to ensure that no matter where you are searching from geographically, your website can be found in the top places.
5. Claiming and filling out your local directly listings with the same consistent NAP (Name, Address Phone Number).
2. Incorporating your SEO keyword into top search results related to Construction Companies.
6. Creating a key-phrase-optimized blog that contains high-quality content that is updated regularly.