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There is no company with an online presence that cannot benefit from search engine optimization (SEO), but the approaches for every industry are unique and dynamic. For the tech sector, this uniqueness is noticeable in the industry competitors and how the audience consumes content.
Ranking No. 1 on Google is only a means to an end, not an end in itself. If it was about that, anyone could rank No. 1 for any unsalable keyword. But what is important is the value of the keywords you are ranking for. The best keywords have high search volumes, are not too competitive, are relevant to your audience and suited for your business goals.
Improve The Visitor Experience.
Therefore, creating search-engine-optimized content for the tech audience involves discussing highly specialized and complex topics in a simple but thorough way.
The road to SEO success is not so smooth for new tech companies, so you may want to work with an SEO service provider. The reason is that most of your competitors have built a massive online reputation already, and edging them can be difficult.
Before setting out your SEO strategy, analyze your niche to understand what your audience needs and adapt to their peculiarities. After a series of market research, create buyer personas that reveal the specific personalities and needs of your audience.
Build A Reputation And Authority.
Your aim should be to post relevant and engaging content on your website. The longer a visitor spends on your page, the higher the value it attracts. To increase the dwell time and reduce the bounce rate on your site, certain methods must be adopted.
While you build your content around satisfying your audience, you should also aim to provide them with a great experience when they visit your website. If you don’t, your rankings will not soar. Dwell time and bounce rate are important SEO metrics.
First, aim at consistency and quality. Publish thoroughly researched, high-quality content regularly and frequently. Also, make your content stand out by developing a unique tone, informed by your audience’s demographics.
Once the preliminary stages are set, it is time to start publishing. Your aim should be building a massive reputation. Authority websites such as Forbes, The Next Web and TechCrunch have their content consistently rank on the first page.
Ordinarily, the best way to build links is to let others reference your content organically. Therefore, you need to build links yourself by promoting your content on multiple channels, writing guest posts on other websites and linking back to your page, or simply requesting that other journalists and writers link to your content. Of course, in all these, the quality of your content has to be top-notch.
In addition, don’t limit yourself to written content; try to vary your strategy to include infographics, videos and podcasts. If you have trouble coming up with fresh content, you can simply repurpose an existing post into a different format. Multiple channels for interactions help you reach more people.
Google began prioritizing the mobile versions of webpages for rankings with its mobile-first indexing update. This became necessary because mobile devices have become the primary way by which internet users access the web.
Dwell time is the length of time a visitor spends on your website before returning to the SERPs. Bounce rate is the number of users who visit your site and go back to the SERPs without interacting with any element on the page.
Google PageSpeed Insights is a free tool that assesses the load time of your webpages. To make a page load faster, you should consider compressing the page’s files, optimizing images, reducing redirects and leveraging browser caching.
This will help you define your goals, which could be increasing lead generation, sales conversion, branding and reputation management, or simply gaining more organic traffic to your website. Make sure to set goals that are specific, measurable, attainable, realistic and time-bound (SMART).
Remember that how good your content is will ultimately be the main factor in deciding the results of your SEO campaign.
Learn how founders, CEOs, execs and thought leaders use SEO and Content Marketing to grow IT, SaaS, technology and startup companies from zero to 7 and 8-figure revenue.
Above, we have established that today’s SEO is no longer about keyword stuffing, but it doesn’t mean keyword optimization is no longer important—we just need to approach it differently, as we’ll learn together further below—.
SEO and content marketing are the only lead generation channels for Time Doctor and helped them to generate:
So how can we do it? The answer lies in your content. If it’s any good, someone will link your content sooner or later, especially when your content is a good source of reliable data or unique information.
Step 3: Starting a Content Marketing Plan.
Here, we are solely focusing on Google as a search engine.
In short, have a working strategy. Above, we have stated that one of the most common mistakes is to treat SEO for IT and tech companies as a strategy to beat the search engines, but it’s surprising that even many of these people actually have no working strategy at all.
We tend to forget that the end aim of SEO is the human audience, not the search engine algorithm.
Next, develop a clear strategy on how you can achieve these goals. For example, if your goal is to increase organic traffic by 10% in a year, how can you achieve it? Should we develop new content to target a new audience? Should we create new landing pages or even a new site altogether?
Promote your content using all the available channels, and always aim to get both traffic and backlinks within each promotional channel. Always build relationships with business partners, influencers in the tech industry, and even your competitors. Be generous and link their content first, and they can be valuable sources for your backlinks in the future.
To reiterate, it’s very important to understand that SEO for IT and tech sites is a long-term game and you will need to invest at least 6 to 12 months before you see significant results from SEO services for IT and technology companies. Once your SEO strategy is well established, however, you will get a sustainable source of traffic and prospects that can generate revenue for years to come.
A very common—and dangerous—mistake is to think of SEO for IT and technology companies as a way to “beat” the search engines, as we treat Google and the search engines as the enemies we must defeat.
The good news is, you don’t really need to be aggressive in your link building effort.
Content Marketing and SEO are the main customer acquisition channels that helped Incapsula achieve:
How Content Marketing and SEO Helped BuildFire Become a 7-Figure ARR SaaS Company.
Keyword research remains one of the most important steps in developing an SEO strategy, and here are some key considerations:
Think about it. SEO used to be all about keyword stuffing back in the early 2000s. The practice is now mainly dead ever since the introduction of Google’s Panda algorithm update back in 2011, but there are still many marketers and “SEO experts” that are still focused on keyword optimizations and keyword density in 2021.
Seemingly each and every year there’s always a piece of news or two stating the death of SEO—like this one.
Voila! Your technology company’s SEO strategy is set and ready to execute.
Now that your content has (hopefully) performed accordingly, it’s time to optimize the technical factor and any other aspects of your website.
Based on these metrics, make the necessary adjustments to your SEO strategy for IT or technology business to improve the results.
Step 1: Define Goals, Assign KPIs, and Define Ways To Achieve These Goals.
Here’s the deal, if you think of SEO for IT and technology companies as a tactic, it will always die every couple of years or so.
This last step is about establishing a system where we can audit and monitor our website and specifically, SEO performance.
With the quality of your content as the prerequisite of proper link building, there are still several tactics you can use to amplify the results:
Technical SEO optimizations are generally not a one-off thing, but a continuous process where we might need to readjust our approaches and reoptimize different aspects. This is where our next (and last) step comes in.
What’s our most common reason in adding an external link to our content? It’s to back-up relevant data or to provide information about something—that is indirectly related to our content and usually too long to discuss.
Thus, before anything else, let’s first change our mindset: SEO for IT companies is not actually a strategy, but rather, a philosophy.
Although we can always use the complex technical lingo and jargon to describe the process, SEO for IT companies is actually a pretty simple concept—as we’ll learn together—. So, below we’ll break down the process into a simple, step-by-step guide, starting with the first one.