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56% of local retail businesses haven’t yet claimed their Google My Business listing, so it really is a no-brainer to take advantage of this opportunity.
The information you add to your Google My Business profile is a strong ranking factor for the Google Local Pack so it’s important to give as much detail as possible, including your business description, categories, services, full address, phone numbers, opening hours, photos, images and website URL.
Local SEO is the process of optimizing your website to rank for searches with ‘local intent’ and helping people in your area find your business. An example of a search query with local intent is “dentist near me”. Today, an astounding 46% of Google searches have local intent.
Google Local Pack.
In addition to covering all the basics of Website SEO, the two main ranking factors for the Google Local Pack are Business Information and Google Reviews.
Another important ranking factor for the Local Pack are Google reviews. Businesses with a higher number of quality, diverse Google reviews are more likely to appear in the Local Pack. if you haven’t already, it’s time to start asking your customers for a review on Google. If they need help, Google have a comprehensive guide on how to write reviews and add ratings of places.
Google’s local Pack Results format shows in the #1 rank position 93% of the time for local intent searches.
In addition to Google My Business, there are a number of citation websites that will help improve your Local SEO. Websites such as Yelp, Yellowpages, Facebook, Superpages, Foursquare, Apple Maps and Bing let you add your business profile. Moz have an excellent reference of the most popular citation websites for your business category and location.
If you’re running a business that serves a local community in one or more locations (e.g. wedding photographer, web designer, chain of coffee shops) then local SEO is an essential part of your strategy for growing your business. It dramatically increases your visibility on search engine results pages since well-optimized local listings get priority over organic listings.
Including your business address throughout your website is an important on-page ranking signal for local search. If your business has multiple locations, create an individual page for each location.
Considering Google’s 92% market share, the single most important thing you can do to optimize for local search is to claim and optimize your Google My Business listing. Google My Business (previously Google Local) is a profile of your business on Google and includes information supplied by both you and your customers.
Also affectionately known as the ‘Google Snack Pack’ or ‘Google 3 Pack’, this is a special prioritized section of Google search engine result pages that displays for searches with local intent. It lists three businesses, showing a preview of their Google My Business information including location on Google Maps, customer reviews, address, phone, and opening hours.
See how these Local SEO strategies can make your bricks & mortar business infinitely more visible on search engine results pages.
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The information from Google My Business feeds into several elements on Google’s search engine results pages. These elements are what will make your business stand out from organic search results which are getting pushed further and further down the search engine results page in favour of local search results, featured snippets, carousels, answer boxes, paid adverts and more.
Connecting with local businesses, publications, community events, business associations and blogging about them has many benefits. From a Local SEO perspective, such activity can help create backlinks to your site from trusted local businesses.
Why is Local SEO important?
There are many other ways to optimize your site for this type of search, including adding city and state names on your site, creating a Google My Business (GMB) page, and using geo-targeting tags.
SEO stands for Search Engine Optimization , which refers to techniques designed to increase visitors from various web-based searches through natural unpaid (organic) search results. It does not include any paid advertising on Internet sites such as banner ads or other forms of pay-per-click advertising (PPC).
Local SEO is a must for any company that wants to take advantage of the Internet’s most powerful marketing tool. Local customers find businesses more easily, and they also have higher conversion rates than national clients because it’s easier for them to get into your store or office space if you’re not right on their street corner!
Finally, you can be found with paid ads, but this is a more competitive advertising method. Search engine ads are above the Local Pack, but you have to bet on specific keywords and phrases to beat out your competition.
Suppose you don’t have the time or budget for these types of optimizations. In that case, it’s still possible to rank well in the organic results with just some basic optimization steps like making sure that all pages include relevant text about the location of your business.
What is Local SEO?
In this digital age where people can shop anywhere as long as there are two willing parties involved, some people may be asking themselves if there is even a need for physical stores anymore. That’s why small businesses need to up their game and ensure that they are being found online to be seen as relevant.
When someone does an online search for something near them, if they see your website at the top of the list, they may visit; however, if not, they will likely click “next” until they find what they are looking for online.
Think about how often you Google something yourself – whether it be a product or service or an address of a business , you must have your listing accurate and your Map pin in the correct location . Otherwise, people will not trust your business, much less invest their time and money into trying to find you if you don’t make it easy to do so.
The search for the best local SEO company is no easy task. Before you begin the tedious task of researching and interviewing potential digital marketing agency candidates for hire, make sure that their rates are within your budget.
— But what do these terms mean? Organic search results are results displayed on search engines featuring websites relevant to an online user’s search. You want to ensure that you have keywords and phrases throughout your website, which will help it rank higher in search engine results for specific words and phrases . Keywords and phrases change frequently, so your website must be updated continuously to stay relevant.
GMB offers so much more than just business details; online searchers can book appointments, request quotes, message a business directly, look over reviews, check on deals, learn about products and services, and even glance at frequently asked questions.
The answer is simple: All small businesses need Local SEO. The internet is changing at an unprecedented rate; it seems like there are new online marketing strategies every day that you need for searchers to find out about what they do.
If you’ve made it this far, I can tell that Local SEO is on your radar. Maybe you want to implement this marketing technique into your digital marketing plan but aren’t sure how or where to start, or maybe you need some more convincing about why an agency might be a good idea for implementing Local SEO.
These types of local citations act as “votes,” saying ‘these individuals provide good quality services,” so when someone actually wants something related to their needs, they’ll click right through without having looked anywhere else first.
Local SEO is a technique studied for years and often changes frequently; it takes an experienced SEO specialist with expert digital marketing skills to keep up with digital marketing trends and best practices to ensure that small businesses are being found online and visible in local searches.
How-To Use Local SEO to Obtain More Customers for Your Business in 2021.
Additionally, not all Local Packs are created equally due to the combination of keywords and phrases that users search for in the search bar. Here again, understanding how to stay relevant is key.
This is because search engines like Google will try to determine the intent of what the user is searching for, rather than the specific location in which they are searching, so location-based search results that are correct are essential.
These ads, or pay-per-click (PPC), charge you each time a user clicks on your ad, so you want to choose your terms carefully. This aggressive tactic is used by many experienced marketers and small business owners, but it is often beneficial to start with a more organic approach first.
Now that you understand a little bit about Local SEO, you need to develop a Local SEO strategy in your digital marketing plan.
For example, results of a local search have a few opportunities to be found online. These include:
So, what is Local SEO ? To break it down, Local SEO is the practice of optimizing your website to rank higher in search engines for local keywords. Typically, local searches are done by people who want to find a local business close to their location. The goal of Local SEO is simple – to get more customers.
Search engines are a powerful tool for getting your business in front of potential customers. If you want to be found by prospective customers in Google , Yahoo! , and Bing searches , then SEO planning can help.
What Does It Mean to Be Local? How Do I Know If I Need Local SEO?
Throughout this digital marketing blog , I’ll cover what Local SEO is, the benefits of this technique for your small business, how Local SEO will improve your site’s visibility in search engines, the benefits of hiring an agency, and more. Stay tuned!
In the Local Pack or GMB for your business, you first need to be sure that you created a profile and verified it with Google. Continue updating the profile over time to avoid missing out on being found in local search results.
Local SEO can be the missing link to your company’s success. As an often overlooked but incredibly vital part of your digital marketing plan, i’s what helps people find you when they’re in the neighborhood, and it ensures that people know about all things related to the search!
More than that, make sure that the agency is skilled at Local SEO and understands the benefits of incorporating it into a marketing plan.
Explain your goals and needs that you want to be met with Local SEO. Ask how the agency uses Local SEO to benefit other pieces of a marketing plan, and don’t be afraid to ask questions that you may not know the answers to either.
The best way to get started with optimizing for this type of keyword is by getting listed on popular directories like Google, Yelp, or Foursquare so that potential customers can easily find you when searching online.
If you want to understand how Local SEO can bring leads to your business, ask! If you want to know how keyword research is conducted, find out from the experts! You are paying for digital marketing services, so don’t hold back and learn as much as you can.
So, how can a small business do this? With the increasing popularity of online shopping, local businesses need to invest in Search Engine Optimization before those same pioneers fleece our customers by giving all access free through competitors like Amazon Prime subscription services.