SEO FOR PHOTOGRAPHY WEBSITE

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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One final way to demonstrate you are an authority as a wedding photographer is to speak at community or industry events. It does not need to be a sales pitch, just a way for you to give back. For example, you can speak at a charity event on how wedding photography changes lives or write posts about your experience working in the community. Keep in mind, you do not need to speak directly to your clients; you can speak to other wedding photographers (which also demonstrates you are a thought leader).

When choosing the best keywords for photographers, it is important to be specific. Though it can be necessary to include the best SEO keywords for photographers, be sure to also focus on your niche. Use a photography keywords list that helps set you apart from other wedding photographers.

Another way to achieve the goal of sharing your authority is to interview other experts to borrow their knowledge and educate your clients. You can create videos with them or have the interview written out (or you can do both – place the video in your post and transcribe the text). In addition, get interviewed by others to share more about what you know. This is one way to showcase your authority and work on getting more backlinks to your website. Other ideas are to write guest blog posts or to be involved with a podcast.

4. Create a Consistent Workflow.

Here are the top 5 SEO tips for photographers from Jason’s Online Training.

“Blogs offer an excellent source of current information to search engines. They prove that your business is active, and knows enough about your industry that you are willing to share information with others.”

For example, create a quick post including 20-30 shots previewing the wedding day a few days after it’s over. The idea behind this post is to create excitement for your clients about their wedding images.

Writing and publishing blog posts is an easy way to increase constant communication flow between you and visitors to your site. Photographers and companies who blog regularly see an increase in web traffic. Including information land educational material in your blog is an excellent way to bring clients back to your website.

Because search engines scan through your website and blog to search for relevant content matching a person’s search, it is important to maintain unique content throughout. Search Engines can tell whether you used certain content in the past, especially on your blog.

Here at ShootDotEdit, we specialize in wedding photo editing and our mission is to empower the success of professional wedding photographers. That’s why we partner with industry leaders and experts to bring you valuable information and insights on topics that can help you grow your photography business. Today, we are going to cover SEO tips for photographers, with help from experts, bloggers, and more.

Google Essentials.

Although photography keywords are necessary in your blog posts, and on your images, they should appear natural. Search engines can tell whether you are forcing keywords in your content to encourage clicks. This is less tricky when it comes to images, as you can name your images with keywords which relate to your business.

As more wedding photographers advance their SEO strategies and techniques, the basics are not enough. However, SEO for wedding photographers basics are required for you to know to help utilize more advanced strategies.

As a photographer and business owner, you have a website, blog, and social media platforms which represent your overall brand message. Incorporating techniques to help you reach more of your ideal clients is necessary for you to continue growing your business.

One of the first places to start utilizing the best SEO for photographers practices is to perform research on the advice and topics that are most helpful for your clients. Start by making a list of every challenge your wedding client might face during their planning process. Include questions they might have about your service or related to other topics, such as “what is the best time of year to get married in this area?” or “which venue is the best to book in this area?”

Write the blog post.

Throughout this post, we connect with Corey Potter of Fuel Your Photos about his top 5 tips on SEO for wedding photographers that can help grow your photography business. We also dive into important questions your photography website bio should answer with wedding photographer, Mike Allebach.

”You are at the center of your business. You are what makes your company different than your competitors, and you’re what creates that irresistible brand that people want to be a part of.”

If a visitor decides to search the Internet for a particular subject, a proper file name will lead straight to your website. For example, if an individual searches for images relating to beach weddings, your website (which features images of beach weddings) will find its way to the top of the list. The more specific you are with your image titles, the easier it will be for clients to find you.

Entrepreneur Sonja Jobson writes:

”Before your upload your image, pick a descriptive filename – preferably a field name you want that image to rank for – because it will help with your search engine rankings.”

Look, I totally get it. I’m obsessed with design. I don’t want a website to be simply functional, I want it to be functional and beautiful. Sometimes the balance is hard to find.

Organic (non-paid) search engine traffic can be one of the most reliable and steady sources of free leads for your business. Hundreds of people are searching for photographers in your area every single month. If your website shows up in those searches, you’ll have a steady stream of inquiries that requires very little ongoing effort.

[city] [specialty] photographers (example: Atlanta wedding photographers)

Sometimes these things are important, but there is an overarching principle that I want you to understand when working on your SEO:

Header photo by Igor Ovsyannykov.

I hate writing. Can’t I just let my photos speak for themselves?

SEO is all about understanding how the search engines process and rank your website, and optimizing the site so that it gets the best score possible. It is a lot like a photographic print competition. The judges are trained to look at a set of core elements, some more important than others. When a print comes around, they consider all of those elements and then give the print a score. Google is doing the same thing to your website, and the higher you score, the higher you will rank. Just like in print competition, once you know the elements, you have a much better shot at getting a higher score.

It would take many blog posts to write about every factor that can affect your ranking. (I have a 10,000 word SEO guide for photographers that gives a pretty good overview!) I get questions all the time about the little tiny details. Things like, “Should I change the color of my links to blue?” and, “Which day of the week should I write my blog posts?” You may have read somewhere that you need to switch your website platform or make your site faster.

Make sure it is easy to know what your site is about within a few seconds. Make sure your site is accessible on all devices. Make it easy to find the information that people really want to find (galleries, pricing, contact info, reviews). Be sure to craft a message that resonates with your audience, and make that message exceedingly clear on your website. Use words to back up your photos, and photos to back up your words.

Like most photographers, you probably have a website. And, like most photographers, you’re probably aware that Visitors To Website (typically) = Bookings. And, like some photographers, you’ve perhaps heard the term “SEO,” and understood it to mean The Way I Get Lots and Lots of Visitors To My Website. But what is SEO? And how do you make it work for you?

Remember those keywords we talked about earlier? Make sure to USE them on your website. Don’t just stuff them in to try to trick search engines, make sure to create a site that allows you to use these words naturally. You want your visitors to say “Wow, are they reading my mind?!”

In the end, if you use this idea to guide your decision making, the search engines will reward you!

Before you can make your website the most relevant result, you need to know exactly which words those people are using! There are two keyword templates that I have found to be universally common.

If you’re a photographer, you have probably heard that you need to “improve your SEO” or some kind of similar (yet vague) advice. Maybe you understand the basic concept, or you know that SEO stands for Search Engine Optimization , but you have no idea how to improve it or even what you should be looking for. If that is you, let’s start at the beginning.

Seems obvious, right? Even so, I see dozens of photography websites every week that don’t even mention these terms anywhere on their site.

What the heck is SEO? (And why should I care?)

While it is true that a picture can paint 1,000 words, sometimes adding a few contextual words before a photo can make sure that the photo paints the 1,000 words that you intended it to paint. Use words to make it extremely obvious what your website is about, and to help people unlock the meaning behind your photos. Sometimes just giving subtle hints about your style will allow people to make new connections when viewing your work. For example, saying the word “consistent” might get someone browsing your site to say “wow, these photos really are consistently great across the entire site.” They may have never had that realization if you didn’t use the word in the first place.

However, as much as I love design, I’m an even bigger fan of data. I want results. The data says that having more words on your website is strongly correlated with higher rankings. For photography sites, I would say the average first result in Google is going to have between 500-1000 words. ( https://canonicalized.com/rambler/ )

If I could only give you one piece of advice for optimizing your photography site for search engines, it would be this: Be the most RELEVANT result for the words that people are typing when they look for a photographer. In other words, you need to get inside of the heads of your potential clients and answer every question they have (often before they even know they have it).

Most photographers I talk to are not big fans of writing. In fact, many of them don’t even like the way that words look on their websites. I’m here to tell you that words are important for SEO (and also for getting people to hire you).

We brought in Corey Potter, the mastermind behind Fuel Your Photos, to educate us on all things SEO!

Use these keyword templates as your base, and start doing some research. You can use tools like Moz Keyword Explorer, KWFinder, Ubersuggest, Answer the Public, and Google’s Adwords Keyword Planner to get more suggestions based on these keywords. Look for variations with lower competition, look for long tail keyword ideas (longer, more specific terms that get less search volume), and look for opportunities to rank for similar searches that might be part of your potential client’s research process.

How do I know which keywords to use?

For example, I have an article on my photography website about my top 7 favorite wedding venues in my city, and it gets hundreds of visits every month from people searching for places to get married in my city. They may not book me right away, but now they are familiar with my work and my brand and will recognize it when they start searching for photographers.

Google and other major search engines work behind the scenes to sort all of the websites on the internet and then display results that are ranked in order of relevance. To do this sorting, they use hundreds of factors, complex algorithms, and even machine-learning to figure out which websites are the best match to the query (the words the searcher typed into the search box).

I wanted to give you the most basic tips first:

[specialty] photographers in [city], [state abbreviation] (example: wedding photographers in Atlanta, GA)

Contributor COREY POTTER is a self-proclaimed nerd who loves the internet and website development. He has been a wedding photographer for the past 9 years, and in 2015 he founded Fuel Your Photos, where he helps photographers get the most out of their websites and online marketing.

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