SEO FOR SPORTS WEBSITE

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

There are plenty of plugins on WordPress where you can easily edit your page’s meta-descriptions, including Yoast SEO, that we referred to before. Meta-descriptions should summarize the content of your article, without spoiling it completely.

Killing a page means that you will send a message to Google and other search engines that you have deleted that page from existence. There are 2 ways of killing a page: with a 410 or a 404 .

However, it is likely you got some dead URLs and those might be affecting your page’s loading speed. As we mentioned above, loading speed is an essential feature that your website must have optimized.

If you are a developer or you have developers working for you, make sure to put on the first order of business the decrease of loading time.

Check our whitepaper that analyzes the most popular online betting brands and their SEO strategies.

10. Do NOT forget meta-descriptions.

Just think about this: you can insert more links on long posts than short ones, which will come in handy as we will explain to you below.

By using Ahrefs Keywords Explorer tool , you can search the relevant niche you are targetting and look for keyword opportunities where you can rank higher easily. In the image above you can see that ‘ man utd transfer news ‘ has 30k traffic volume, which means 17.000 people search for it monthly. Meanwhile, ‘manchester united news’ has a higher traffic volume, but the keyword difficulty is substantially higher.

The same way you post links of different sources on the web to give credibility to your article, every time some other page does the same with any of your links it will boost your rankings. Backlinks are necessary to improve the SEO of sports teams and sports team websites ​.

Inserting hyperlinks to credible sources on your content will help boost your sports blog SEO rankings. So, make sure to have plenty of “ Click here ” links, but do not place them randomly. They should fit into the context and help people expand their insight on a specific subtopic.

With the eagerly competitive online sports market, you can’t allow yourself to lose such a high number of potential clients due to slow loading.

If you own a sports business – either a news platform, a sports betting website, or a sports merchandise online store – you surely know that it is a very competitive niche. Therefore, investing in a strong sports site SEO strategy is essential and you don’t need to become an SEO expert for that. The focus should be on optimizing your sports team website ​ to improve your sports site SEO ​.

SEO expert Neil Patel has recently said how he produces 10 pieces of content per month but refreshes 90 of his old articles per day.

It is not easy to create a sports team website that is successful, mostly due to heavy competition. Most media sources around the globe have their own sports section and they dominate the first page of Google queries on general broad sports keywords.

Experts say that you should make a daily post on each of the 3 main social media platforms (Twitter, Facebook and Instagram) and have icons for your social media pages visible on your sports blog.

H1 title should be the main title of your article or piece of content. It should contain the keyword you are trying to rank for, as it will give SERPS (Search Engines) the information on the most relevant subject of your page.

6. Delete web pages that you don’t use.

So, invest instead on improving the content you already have and that is already ranking. Every time you refresh your content with new pieces of information or new hyperlinks, Google and other SERPs receive the information that your content is new.

If your website is not compatible with all smartphones or its design is just not mobile-friendly, you are likely to lose half of your potential clients.

Do you know that during the first quarter of 2020, 51.92% of the internet’s traffic worldwide came from mobile devices? On Google, the numbers are even higher, with 60% of all internet searches coming from mobile gadgets.

However, if you offer products for specific sports or teams, you can target the fans of those niches. For example, check out the keyword related to the English soccer team Manchester United :

It is highly likely that thousands of people search for products related to your niche every day. According to InternetLiveStats , Google processes 84.000 search queries every second!

In fact, there is no correlation between both factors, and overflowing your website with content is useless if your content is too short and poorly written.

There are two ways to deal with deadweight pages: you can redirect or kill them .

5. Publish High-Quality Content.

They should also have a maximum of 120 characters and contain relevant keywords for which your sports blog website is trying to rank.

Sports are no exception. People play sports, watch sports and bet on sports. Football, soccer, and basketball teams get thousands of retweets every time they make a new post. It’s a bubbly exciting world: perhaps too overcrowded with competitors, we’d say?

Last, but not the least, you should always make sure that all the pages on your website have updated meta-descriptions. If you are not familiar with the concept of meta-description it is simply the little text under your title, that shows up every time you look for something on SERPs.

Redirecting means that once the viewer enters that page it will immediately take it to an active one. There are many kinds of redirects, with the most common being the 301 . Read more about that here .

8. Earn relevant and authoritative backlinks.

One of the most important reasons why we ask you what are your goals is that they are directly correlated to your niche. If you have a broad sports website and you just try to rank for the keyword: sports or sports betting, that quest will be nearly impossible.

From a SEO perspective ​ , deleting lots of the webpages inside of your sports blog is not always a good idea. Google can punish you with reduced rankings if you decide to delete several webpages.

The most indicated way is 410. When you do a 410 you purge the page and Google immediately knows that it should be removed from its index.

Improve your SEO . Check out these six quick and easy tips to get you going on SEO for your Sports Connect youth sports website:

Once you’ve followed these steps, you’re closer to getting a better ranking. Just always remember that fresh and engaging content is best, so don’t “set it and forget it.” If you would like more in-depth information on how to improve your SEO ranking for your team’s website, check out these posts from our SEO Education Series:

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