SEO FOR WEEBLY SITES

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Less than 1 percent of Google users click on a link from the second page of search results, according to a 2019 analysis, and a page’s ranking in Google search results is closely related to its click-through rate (CTR). In short, if you want more traffic, you need to rank well on Google.

Every page on your site has its own unique URL called a permalink. Search engines look at the language in permalinks to help decide when to show a page in response to a given query. It’s not the most important signal to the search engines, but it is a factor.

Weebly automatically generates simple permalinks for each new page you add. To change these on standard pages, go to Pages > Home > SEO Settings and fill out the field marked Page Permalink. For product, blog, and storefront pages, see Weebly’s guide to permalinks.

1. 301 redirects.

Be sure to write alt text naturally and keep it short — Weebly recommends under 125 characters — but informative. For instance, “This volcanic rock is called ignimbrite, and it forms when volcanoes erupt” is probably better than “Rock.” To add alt text to an image, click on the image and select Advanced from the popup menu, then fill out the empty Alt Text field.

As Keka HR product manager Pranay Anumula explains, “If the business moves from an older platform to Weebly, 301 redirection helps in maintaining search engine traffic and rankings.”

That’s what search engine optimization (SEO) is all about. Weebly users will be happy to learn that SEO features are built into the platform. Most of them are available on your editing dashboard — a simple and effective way to send accurate signals to search engines.

In the SEO settings menu mentioned above, you’ll notice a larger field labeled Page description. This is where you edit the page’s meta description, a short, one- or two-sentence description of what the reader will find if they follow the associated link.

Here are five Weebly SEO features you should use to rank higher on search results pages.

Set up a Weebly 301 redirect from the Settings menu on the editing screen. It’s under SEO on the options list on the left side at the bottom of the screen. Click +Add Redirect, and fill out the old URL and the new destination. Weebly will do the rest.

4. Alt text for images.

Websites can increase their ranking in search results over time, building domain authority and accumulating backlinks. If you’re moving an existing site to the Weebly platform, you don’t want to lose the authority you’ve earned or the traffic associated with it.

There’s some debate over whether meta descriptions should be considered part of SEO. They don’t affect rankings, but they do appear on the Google SERP itself and can draw in or turn away searchers at the final moment. Think of the meta description as the page’s “elevator pitch.”

At some point, you’ve probably hovered over an online image and seen a small block of text appear. That’s alt text. Ideally, it should describe and give context to the image depicted. Alt text helps search engines decide how to classify your content and provides information to screen readers, improving site accessibility for people with impaired vision.

A title tag tells the searcher — and the search engine — what the whole page is about, making it an important component of SEO. Title tags also appear on search engine results pages (SERPs); write them carefully to improve click-through rates.

3. Meta descriptions.

The trick is to make your permalinks descriptive without being too wordy. For example, example.com/financial-analysis-blog is more descriptive than example.com/blog. It’s also easier for humans to read than example.com/best-business-blog-for-financial-analysis-stuff .

In the Weebly editor, set title tags by selecting Pages from the standard navigation bar, Home from the side menu, and SEO settings within that menu. Weebly calls title tags “Page titles”; edit them where you see that term. See Weebly’s guide to title tags for help setting those tags on product, blog, and storefront pages.

Of the three examples written above, the best choice for a permalink is example.com/financial-analysis-blog.

For guidance on adding meta descriptions to product, blog, and storefront pages, see Weebly’s guide to meta descriptions.

If you change a permalink after a page has been around for a while, don’t forget to set up a 301 redirect for the new URL. Scroll back to our first tip on this list to review how to do that, and always keep in mind that SEO drives traffic, which drives your business.

Do your boss/colleagues/employees say Weebly is bad for SEO and you’re looking for some facts to set the record straight? Here is a side by side comparison of website builders and how they perform regarding SEO features.

With marketgoo, you have a Do-It-Yourself SEO tool adapted for Weebly sites that helps you improve your site’s traffic and search rankings, visualizing how it increases weekly and monthly.

Use it for: gathering and showing testimonials on your site. Essential if you want to keep visitors around.

Covering SEO Basics.

The keywords you choose to monitor and to include in your site’s content directly affect your positioning in search engine results .

Bad design. The templates offered on site builders like Weebly look beautiful, but there are many examples of site owners then customizing the designs and going overboard with too much text, videos, gifs, and images which can severely affect the user experience and cause them to leave the site before they’ve even explored it, which affects your SEO.

So why do sites on other platforms seem to rank better? Well, this can be because:

After you’ve looked at your site audit, you should have a better understanding into what is preventing you from getting the visits you need and why your competitors appear first in search results.

Use it for: placing contact forms on your site, surveys and building lists.

This guide will teach you what you need to know about Weebly SEO.

marketgoo Basic.

Once you have the basics covered, it’s time to look at how to get backlinks (an important factor in how well you do on search engine results), simple actions you can take today to improve, making sure you correctly redirect deleted or renamed pages, seeing if rich snippets are for you, and what this robots.txt business is all about.

An SEO Audit or Report is a comprehensive scan of your website and evaluation of how friendly it is for search engines like Google. This is the first test you need to run in order to work on your site’s visibility.

How do you do this with marketgoo? Once you add the tool from the Weebly App Centre , you get a continuously updated report with an SEO plan detailing specific improvements your site needs, with simple , step-by-step instructions adapted for Weebly sites on how to make the necessary changes.

There’s a great selection of free tools to help you complete your SEO tasks (and some of them are right in the Weebly App Center):

H+ App.

Use it for: getting a free, comprehensive report on all your site’s SEO issues, along with a personalized SEO plan, keyword tracking and competitor monitoring.

Each issue will feature articles, guides and advice on how to grow sales, improve your SEO, understand your site’s metrics and much more.

You may have heard Weebly is bad for SEO. While site builders like Weebly may not be as flexible as WordPress, they aren’t going to be ‘bad’ for SEO and it’s entirely possible to rank a Weebly site and receive traffic through search engines like Google.

Additionally, get tips for sites that are online stores or image-heavy like designer or photographer portfolios.

Stop spending so much time pouring through complicated SEO instructions and worrying about how your competitors are beating you in search results.

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