SEO HEADINGS BEST PRACTICE

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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When an article is scannable, users might actually stick around to read it, instead of bouncing back to Google. Plus, they’ll also be more likely to share it with their friends.

Header tags are still important to both Google and your users. Here are 7 best practices to follow when crafting yours.

If you choose to use title case format, stick with that across all your pages (and vice versa if you choose sentence case).

3. Include Keywords In Your Header Tags.

As Mueller told us, Google uses header tags to gather context for your page.

“[W]hen it comes to text on a page, a heading is a really strong signal telling us this part of the page is about this topic.”

Header tags are HTML tags that tell a browser what styling it should use to display a piece of text on a webpage.

<h2>What is a Header Tag?</h2>

But they can make a sizable impact on your chances of scoring a coveted featured snippet.

You’ve probably noticed that many of the header tags in this article contain keywords.

What Is A Header Tag?

For example, Search Engine Journal won this featured snippet for “How to remove default search engine in Chrome?”, in part thanks to their keyword-optimized H2:

Header tags are still a strong signal for SEO. Google’s John Mueller said it himself:

Got your eyes on a paragraph featured snippet?

Here’s an example.

6. Keep Your Header Tags Consistent.

Those are your header tags. Use them to help you write your outline.

Your header tags provide structure and context for your article. Each header should give the reader an idea of the information they can glean from the paragraph text that follows below.

The same report is available for H2s. Huzzah!

In large part, your H1 may dictate whether visitors bother to scroll down the page at all.

Header tags are helpful for users and search engines. For your users, they give them a preview of the content they’re about to read.

An HTML tag , or HTML header tag , is basically just a bit of code that tells the computer’s web browser how the content should be displayed. An H1 tag might look like this:

H1 tags tell search engine bots and web users what a page is about. A webpage's H1 is the most important heading and should accurately summarize the contents of that page. You can’t just insert an H1 at the top of the page and call it a day, however. Incorporating headers throughout your content offers distinct benefits.

The H1 tag is considered the most important. Why? It’s essentially the page title. The H1 title tag is a critical ranking factor and is referred to by search engine bots to figure out what a page is about. It’s also usually the most visible content on the page for the reader, as H1-tagged content traditionally displays larger screens (although this is not a must).

H1 Tags.

In general, headings should be used hierarchically. That means starting with your H1 (your dominant title or topic) and working your way down to H2, H3, and beyond. You may just have a single H1 and a couple of H2 headers for a short piece of content.

H3: Improve Cardiovascular Endurance.

The code above, which is H1 HTML , tells the browser how to display the text “Here is an H1 tag.” The different types of header tags indicate the headers on a webpage.

H2: Physical Benefits of Exercise.

However, these requirements are no longer a must, in part due to the development of HTML5. Now, having multiple H1 headers isn’t an issue. Additionally, Google favors a more user-friendly experience over keyword density.

In this post on interior design trends, you can easily find the H1 tag in the source code:

Why Are H1 Tags and Headers Important?

Staying on top of the ever-changing world of SEO best practices can be tough. Semrush aims to make it easy, even if you aren’t an SEO pro. You can use our On Page SEO Checker to determine the current state of your webpages. So whether you need tips about what H1 HTML your competitors are using or what HTML header tags are right for your post, know that Semrush is here to help with your on-page SEO recommendations..

Don’t let the term “technical” scare you off. Technical SEO simply refers to practices that don’t have anything to do with the website’s actual content. Instead, it focuses on the website’s infrastructure — such as the use of different headings. Header tags are an easy way for you to improve any homepage’s technical SEO.

An HTML title tag specifies the title of a webpage and is displayed on SERPs. It does not appear on the body content of the webpage. These are meta titles, you can read our post about HTML title tags for more information.

H3: Reduce Anxiety.

H3 Tags.

Headings don’t just make the content on a webpage better organized and easier to read. They are also critical to good technical SEO. This refers to the search engine optimization (SEO) steps you take to make your website easier for search engine bots to crawl and index webpages (basically “read” the pages and categorize them accordingly). If bots can’t crawl a page, they can’t rank it.

Here’s what the outline of a content piece about the health benefits of exercise might look like. You can use this template as a point of reference when figuring out how to structure heading levels in your own content:

Instead of trying to cram your primary keyword into your H1 header, try to use it naturally. Finally, page content should be organized practically and logically to prioritize readability. Again, you aren’t organizing content for bots but human readers. Structure your content accordingly.

If the H1 main heading is like the title of a book, H2 subheadings are like chapters. You can use H2 headings to subdivide your content into logical sections. For example, if the title of the page is “The Best SEO Practices for 2021 and How to Implement Them,” you might subdivide the content into two main “chapters”: a list of best practices and how to implement them.

To make it easier to read text on small screens like tablets and smartphones, it’s important to create scannable content. Headers break up long strings of text and act as signposts, guiding the reader through the content. Readers can also quickly identify which parts of the text are most relevant and skip to that part (like skipping to a relevant book chapter).

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