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In a nutshell, your websites should be dead easy to use.
Here is an example of proper site architecture:
And, Ezoic saw a 186% increase in earnings per 1,000 visitors after creating a better UX.
While not switching to HTTPS won’t necessarily harm your website, there have been several changes since Google first announced HTTPS as a ranking signal back in 2014.
Getting this right can bring big benefits. Main Street Host, a digital marketing agency, saw a 66% increase in page views to their attorney profile pages by updating the content and optimizing call-to-action buttons.
What this means is that your strategy for linking to different pages on your site should be user-centered first. Then you can focus on how to drive traffic to a fundamental set of pages.
For example, if you created a listicle of tools, you could update the screenshots, pricing, and information attached to each tool.
While E-A-T may not be a ranking factor, it indirectly affects your rankings. This helps us understand where Google is focused on improving the quality of search results.
High-quality content is about creating pages that increase time on page, lower bounce rate, and provide helpful content for the user.
Featured snippets, sometimes referred to as the coveted Position 0, are a snippet of content extracted from the page’s copy and served directly in the search results.
Create a Secure Website (HTTPS)
Your business listings like Google My Business, Bing Places listings, etc. are tied to your NAP (Name, Address, Phone number) and other key attributes related to your business. It’s key to fully complete all the detailed business information in these directories to help search engines better understand your business and relevance to the searcher.
Luckily, you have a number of techniques at your disposal.
For instance, Core Web Vitals impacts your usability. If a searcher goes to a page and converts, your UX, page speed, and content all affect the conversion rate.
Content freshness is nothing new. When Google first made the announcement in 2011, it sparked confusion around what was deemed as “fresh content.”
Dr. Pete J. Meyers wrote that 30% of page one Google results were using HTTPS.
Core Web Vitals.
To understand what your target searcher’s intent is, you need to dive into your Google Analytics to see what users are looking for.
Even though it hasn’t been shown to make a significant impact on SEO by itself, the Chrome update may mean that switching your site over (by experienced people) is worth it.
Google Discover is one of the newer content-related SEO factors that’s popped up.
In fact, 38% of people will stop engaging with a website if the content and layout are unattractive.
Not only does site architecture help users find what they are looking for with better website navigation, but it can also help search engine crawlers find more pages on a website.
User experience (UX) has an impact on SEO, as we have seen with the recent updates to Page Experience.
Google is paying increased attention to social media accounts in general. For example, buying followers for social media accounts can backfire. A social media account with 100,000 followers, but no interaction looks less legitimate than an account with 10,000 and a lot of active engagement. Google has even filed a patent for technology intended to determine whether social media accounts are real or fake.
Vary content structure to make it scannable (e.g., use H2s and H3s effectively with bullet lists).
Schema.org provides a universal language for structured data. This is all part of your backend site architecture. Say you’re creating a recipe page, your schema markup language might include “@type”:“recipe” and “name”:“The Ultimate Banana Bread Recipe.” This article on structured data markup provides more guidance.
While it’s technically algorithms that are driving positions, it’s still people who craft those algorithms — and they’re crafting them with the end-user, an actual person, in mind.
When you register your domain, be aware that it takes time to build up authority. On-page SEO, backlinks, and loading speed are all factors. You basically have to prove yourself to build up high your site's authority score.
13. Social Media Legitimacy.
There are upward of 3.6 billion people using social media. That’s a huge audience to reach (and a lot of possible traffic to your page)! Determining which social media platforms to focus on depends largely on your target audience. This demographic breakdown of social media users can help.
The above tips can guide your path to a successful SEO strategy, particularly if you’re just getting started in content marketing and SEO. These tips can only take you so far, however.
Choose one primary keyword for the page and three to four related keywords.
You’ll want to eliminate spammy links or links from low-authority websites, which lower your authority. You can also pinpoint more high-authority real websites for added link building.
Computers are no longer the gatekeepers of the internet. The majority of all web traffic worldwide is now generated by mobile phones. Recognizing the importance of on-the-go web browsing, Google has explicitly stated that mobile-friendliness is a SERP factor.
Your link profile, which is built through strong backlinks, is something you should be monitoring. You should check your site authority regularly. You can use services like our Backlink Audit Tool to run analytics. Using this tool, you’ll receive not only your website's authority score but also an overall toxicity score ranging from 0 to 100, with 60 to 100 being the most toxic range.
You should also tell Googlebot what pages not to crawl, using a “robots.txt” file. This should be placed in your site’s root directory. Google Search Console even has a “robots.txt” generator you can use.
We’ve talked about the importance of creating quality content and content that is SEO-optimized from a technical standpoint. Your content also has to meet one other criterion: It has to be engaging. Google uses the artificial intelligence tool RankBrain to assess user engagement.
Source: Google Mobile-Friendly Test Tool.
3. Effective Keywords.
Make sure internal links use effective anchor text.
Keywords tell the search engine what your page is about. In addition to a primary keyword for each page, it’s also good to have supporting secondary keywords.
Also, pay attention to details like button size, which needs to be larger on small screens when people use their fingers instead of a tiny mouse pointer to click. Larger fonts are also easier to read on small screens.
One sneaky way to get to the top of search results pages is via snippets. Snippets appear ahead of regular rankings, automatically placing you in the desirable “position zero” of the rankings page even if you aren’t technically “winning” the race.
Creating engaging content is the key to luring people in and keeping them there. Use a clear site architecture that makes it easy for people to navigate. High-quality web design, engaging images, and captivating infographics all help keep people on the page.
For instance, Google advises against allowing internal search results pages to be crawled. Why? Users get frustrated if they click a search engine result but end up on a different search engine result on your website.
Getting active on social media is one great way to boost user engagement. Posting links to quality content on Instagram, Facebook, Twitter, etc., gets you clicks and draws in users.
10. Site Authority.
From there, you’ll want to dive into more specifics. Keywords are critical. Every page should be optimized for one unique keyword. You should also include a title that will attract readers in the form of an H1 tag. This indicates to the search engine that this text is the page title and what the page is about. You can find the keywords you want to target using our Keyword Magic Tool:
Our Listing Management Tool can help you monitor your business listing every step of the way. You can ensure that all your information is correct, respond to reviews, and even track positions for specific keywords within target areas for your business.
Start with our Keyword Overview tool, where you’ll get a comprehensive look at the particular query you’re targeting — including total search volume, how competitive the space is, and key SERP features.
Include the primary keyword in your URL.
To start, ensure every page includes at least 300 words of original content. Search engines can detect duplicate content and may penalize your page for using copied content. Content should be broken into shorter chunks, for instance, with H2 subheadings, so it’s easy to scan.
In this guide, we're going to highlight the essential strategies and ways to improve your SEO ranking. Read on to see some of the recommendations we have compiled for you.
Pro tip: To keep your social media profiles running on all cylinders, be sure to check out our Social Media Toolkit which allows you to manage and track your social profiles in one place.
Checklist-style content does well in snippets, especially numbered lists. You can find out more about Google snippets here. If you need help finding questions that people are asking, you can use our Keyword Magic Toolto get an idea of a good question you can answer.