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The best keyword density is like the ideal content length… A question asked by many and luckily answered by few. There is no exact answer to this question, because it all depends on the topic your writing about. Some topics ideal for long content forms and a lot of related keywords and synonyms. On the other hand you have the topics that are best served with a compact piece of content and a higher repetition of the same keywords. The best advice on this topic is writing natural and for human users instead of computers algorithms and crawlers.
To get you a useful keyword usage report, this tool does some filtering:
Keyword density tool.
This keyword density checker is a very helpful tool when you are:
For today’s search engines keyword density is just a very small factor when it comes to ranking pages for a specific keyword. It is however important to use your focus keyword(s) inside all the important on-page elements: Title tag, Meta description, H1, body, alt tag and internal links to make sure search engines understand your content. In addition to the on-page elements, off-page factors like: backlinks and anchor text still play a mayor role for search engines when indexing and ranking your webpages.
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When you enter an URL or you copy paste content into the text input field, this tool will extract the total number of keywords found inside the body of the webpage. After extracting all the words it will automatically calculate the frequency / occurrence for: One word phrase combinations, Two word combinations and Tree word combinations. Based on these numbers the keyword density is calculated.
Keyword density is the percentage calculated based on the number of times a keyword occurs inside the content of webpage divided by the total word count. Keyword density / keyword frequency is still a pretty strong indicator to determine the main focus keywords and keyword phrases for a specific webpage.
What is the best / ideal keyword density?
In his article “The Keyword Density of Nonsense”, Garcia summed up:
QUOTE : “ Oh well, I thought that thingy was beaten to death already. Optimal keyword density is a myth. Today’s search engines are way to smart to fall for such poor optimization methods. Even a single inbound link with a good anchor text can boost a page lacking the keyword in question so that it outranks every page with tuned keyword density. ” Sebastian, 2009.
More so than keyword density, for sure.
What Do Search Engines Say About Keyword Density As A Ranking Signal?
Google Webmaster Guidelines state that stuffing keywords:
QUOTE : “Personally, I don’t use a calculator… nor do I don’t count the words in my post, but I am careful about the keywords I choose and I do eyeball my posts to see how long it is roughly. I’ve been a Webmaster enough years now that I don’t need to calculate the amount of words in my articles to know roughly how many keywords I would need to make the keyword density about right. I have found that if I worry about the amount of times that a keyword or key phrase needs to appear throughout one of my posts or articles then my writing doesn’t flow very well. And, if my articles don’t flow well…. I’m going to lose my readers. If the people arriving on one of my sites don’t enjoy reading my work it doesn’t really matter if readers can find my in the SERPs or not….. they won’t be sticking around long enough to finish reading my choppy, non-flowing article. So, I try to worry less about keywords and more about content. Don’t get me wrong…. I still think about keyword density. It’s just not my main focus….the content is. I come up with the keyword(s) I want to focus on in my post and then write. If I need to tweak my post with more or less keywords once it’s written…. I do so then.” Shana Albert, 2009.
Also – it’s probably wise to invest a little time in making your page RELEVANT but all the time keeping it simple:
Bill Slawski said, after seeing very little mention of keyword density in search engine patents over many years:
Bing Search Engine is also on record declaring keyword density is a passé topic :
Quality raters are asked to examine text for () stuffing, though.
Google gives advice that can have a few different interpretations. It’s useful to know what experienced search marketers say about this, too:
TopSEOs; Expert Opinion On Keyword Density.
Rand Fishkin of Moz said that:
QUOTE : “ It seems common sense that a document about Google will use the word Google more often while a document about Yahoo will use the word Yahoo more often. It also seems common sense that there should be some kind of cut-off point after which things don’t become more relevant upon repetition but instead become spam. In other words: there must be an optimum ratio of keywords:words. keyword density! Ta-da! The idea: if you are within a certain range, the “sweet spot”, you’re relevant. Under it and you’re irrelevant. Over it and it’s spam. There are some clues we can use to figure out if our “well, it must be so” observations are correct or not. A very compelling clue is that search engines are in the science of information retrieval — and that in the science of information retrieval keyword density doesn’t play a role. Apart from academic “proof of (non) concept” models, there are no information retrieval models based on keyword density, certainly not commercial ones. This should be more than a clue to us. It should be an annoyingly loud alarm bell: if I reason with theory of keyword density but the very science behind search engines doesn’t give that theory any credibility … am I still on the right path? Another clue comes from thinking about the words we use. One document has a keyword density of 3.25%, another a keyword density of 0.05%. Which one would be in the relevant keyword density range? … Now what if I were to tell you that the 0.05% keyword is mataeotechny (an unprofitable art or science… like keyword density), a word that appears 55 times on the web (56 times now…)? Some words “weigh” more, “mean” more simply because they’re less used than others. The theory of keyword density as a prediction model of relevancy fails terribly here, giving enormous weight to commonly used words and hardly any to rare words. Yet another clue is the formula to arrive at “relevant” keyword density. That formula goes “number of keywords on words” then some magic happens “is relevant or not”. If keyword density were to be used to provide some kind of cut-off point, some kind of spam filter…. how would the cut-off point be calculated? By calculating the keyword density of every document, then taking the means of that? But what about our mataeotechny example? Oh, you would like to account for words that appear less often in the index? You just left the keyword density building and crossed the street into term weights. If your gut keeps telling you this just has to be true, I recommend reading and rereading the articles by Dr. E. Garcia until you either “get it” or can show for yourself where he blunders. ” Ruud Hein, Search Engine People, 2009.
This is a better use of time than calculating keyword density percents of one keyword phrase.
Top SEOs have been saying that there is NO optimal keyword density for a long time before Google confirmed it.
QUOTE : “Using a ratio of keywords to the total text on a page is not a good metric for SEO anymore. Yes, your keywords should be on the page…but beyond that, writing “naturally” is better SEO than worrying about keyword density.” Jim Boykin, Internet Marketing Ninjas, 2009.
Is Keyword Density Of Any Use?
QUOTE : “ I think keyword density is an over-rated concept. Even with similar keyword densities one page may rank while another does not. And that’s true even if they have the same link profile. That in and of itself should show the (lack of) value of keyword density. To explain how that concept works, consider a page that uses the exact same keywords at the start of the page title, at the start of their h1 tag, and in all their inbound anchor text. It may get filtered for being too closely aligned with the target keyword. Now imagine that the same page is redone, shifting word order is some spots, shifting singular to plural in some spots. Now the same page may not get filtered even if it has the same or similar keyword density.Keyword density also has two toxic side effects. Some people write what ends up sounding like robotic copy. Others, in an attempt to increase keyword density, end up editing out important keyword modifiers and semantically related phrases, which not only lowers their traffic (since they took many relevant words off the page), but also makes their page look less like other top ranked pages. ” Aaron Wall, SEOBook, 2009.
QUOTE: “ the assumption that keyword density values could be taken for estimates of term weights or that these values could be used for optimization purposes amounts to the Keyword Density of Non-Sense . “
It is natural to think it’s important to identify that sweet spot to achieve higher rankings in Google. The question is what is the optimal keyword density? Is it 1%, 2% 3% or 0.3% or 33% ? If you look online you’ll find a lot of conflicting opinions on the ideal keyword density %. It all sounds very scientific, too.
Google’s more interested in user satisfaction signals, and you should be too.
QUOTE: “ Keyword density, in general, is something I wouldn’t focus on. Make sure your content is written in a natural way. ” John Mueller, Google 2014.
Modern search engines have moved on.