SEO KEYWORD RESEARCH CERTIFICATE

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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To make your keyword research even more effective, you might want to discover which keywords are hidden by the 'not provided' label in Google Analytics. In this lesson, we tell you how to overcome this roadblock.

The foundation of a robust SEO strategy is excellent and relevant keyword research. In this module, we will explain to you what SEO keyword research is, and how important it is for your SEO strategy.

Optimizing your content with the right keywords is critical for achieving top search engine rankings. This lesson will teach you how to write optimized content using researched keywords.

Lesson 5. Semrush Tools.

After you have learned how to perform keyword research, you move on to your first niche keyword research and create your list. You will also learn which ones can bring you fast and long-term results.

This module focuses on developing understanding of a business and how to research keywords for a particular business based on the analysis of this business and the market niche it falls into. You'll find out how to start your keyword research process by asking the right questions about what's important to a business and its potential customers.

Whether you’re just learning how to do keyword research or you’re just brushing up on certain aspects, this course will help. Upon course completion, you’ll be able to conduct solid keyword research on your own.

Search or query intent is what the user wants to find, what action they want to perform, or what goal they hope to achieve when they type a search query into a search engine. In this lesson, you will learn the types of intent users have and how they correspond with search results.

Smart competitor analysis can give you valuable ideas. In this keyword research guide, you will learn how to gain competitor insights and what to focus on while doing your keyword research.

Enroll for free.

Pump up your knowledge on the basics of keyword research with this free and in-depth course from Semrush favourite Greg Gifford.

Lesson 1. Introduction to Keyword Research.

The course is 100% free. Save your money and use it on your own SEO efforts.

Exclusive video lessons with recognized industry expert Greg Gifford.

To perform advanced keyword research, you need effective professional tools. In this lesson, we introduce you to the Semrush keyword research tools, which help you in SEO keyword research.

Learn how to conduct keyword research in just 1 hour.

Greg Gifford is an experienced SEO consultant specializing in Local SEO. He is the Vice President of Search at SearchLab, a local SEO and PPC agency located in Chicago, IL. With over 17 years of experience, Greg has been an honored guest and speaker at top SEO conferences around the globe. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

Lesson 8. Create Content.

Sometimes it's not important to be able to DO the subject, but just understand the language to ask the right questions. This was an informative and helpful insight into optimization fundamentals.

Welcome to week 4! In this module, we are going to discover a variety of strategies for developing keywords for your site. This critical step is what helps direct your ideal buyer to the content that meets his or her needs. In the lessons that follow, we’ll learn about keyword theory and how understanding the common behaviors of web searchers can help you hone your list of keywords. We’ll also see how you can use a variety of SEO tools to conduct an audience and use this data to develop personas of your ideal buyer. Once you’ve completed this module, you should be able to craft a list of optimal keywords that will help get your site recognized.

Very interesting course. It took me through the basics of SEO for a website. I used the concepts thought in this course in my current job and it has helped me gain credibility from my supervisor.

Преподаватели.

Head of Organic Acquisition at Fishbrain.

Keyword Theory & Research.

[MUSIC] Welcome. When users enter search terms into Google or other search engines, they generally have a specific goal in mind. The better you are able to understand the audience of your site and their needs, the better you'll be able to target keywords that will direct your audience to your site. In this lesson, we will examine the importance of appropriate keywords and learn how to refine keywords to better match the terms your target audience might use to find you. In order to perform proper keyword research, you must first understand how people are likely to search and why they choose the keywords they do. Being able to understand your target audience will help you attract and retain a larger audience. Once we have a good understanding of the psychology behind the search, we will move on to selecting the most appropriate keywords for your site based on competitiveness and relevancy. One of SEO's main functions is to understand how people are searching online, what they are looking for, and how to best deliver that information to them. This is where proper keyword research and selection comes in. You can have the best-looking website in the world, but nobody will find it unless you have content that addresses what those users are looking for. When selecting keywords, one must always keep searcher intent in mind. An individual can search the web for a variety of different reasons, such as shopping or just looking for specific information. This will often affect how they formulate their search query, which we will discuss in more detail shortly. People, in general, will use a lot of different queries when they are trying to find information about one similar subject. Let's pretend you wanted to learn about making pottery. You might use a keyword like "how to make pottery". Or you may jump into finding out particular elements of the pottery-making process, like beginner's pottery wheel, safe places for pottery, or do I need a kiln? Since it's Google's job to provide the most relevant pages for your search query. Those webpages should be dedicated to the question a user is currently asking and also include relevant information the user might want to ask about that topic. So your pottery site might have a page about how to make pottery with other pages dedicated to other beginner-friendly topics linked from that initial page. A good practice is to provide answers to a variety of questions around a particular topic. This makes your website very dedicated to a more broad focus keyword phrase like, "How to make pottery", while also allowing individuals to target and rank for very specific keywords. Also, consider the importance of proper keyword selection when building out your site and pages. For example, if you owned a PC gaming site and you wanted to attract searchers who were looking for information about games, you wouldn't want to use a keyword like "best games to play". The word "games" is very broad and may mean board games, party games, or console games. A better keyword would be best PC or desktop games. But you can make that even more targeted by adding something like; of the year, of all time, for children, or multiplayer. As this gets more specific, and the more specific it gets, the less competitive the phrases, the higher chance it has of ranking for those related queries. Because of this, the user will be very engaged with the content on your site as you are providing them exactly what they are looking for. You should now understand the importance of choosing the proper keywords for your site in order to attract the most relevant traffic. In our next slides, we will discuss the psychology behind user keyword choice in more detail.

Rebekah May.

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