SEO KEYWORD VOLUME

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Of course, we’re flexing our big data muscles here. For most people, Answer the Public has more than enough keyword suggestions. But when your site grows bigger, there’s always Keywords Explorer.

To illustrate, take a look at this plumbing company’s homepage:

Alphabeticals are Google autocomplete suggestions.

4. Answer the Public.

Keyword Generator finds up to 150 keyword ideas for any seed keyword.

Now it only shows queries that contain the word “how”—i.e., informational keywords that might make for good blog posts.

And shows 10 “similar” keywords in the search results:

Let’s say that there’s a keyword you want to rank for. There are a lot of factors at play when it comes to SEO, but one thing is certain:

In step 2, the tool appends the chosen services with locations (e.g., London).

Keep doing this, and you can generate an almost infinite list of questions people are asking.

This tool is a fantastic starting point if you know little or nothing about a niche.

8. Questiondb.

Bulk Keyword Generator is a keyword research tool for local SEO. It generates keywords based on industry type.

Now, if we search for something totally different like “dress,” we see the opposite:

This is useful when writing blog posts, as it helps you understand which questions to answer.

If you could only create content for one of these keywords, which would you choose? It’d be the one with the highest search volume, right?

But Google has since restricted these numbers to ranges.

3. Keyword Sheeter.

For example, let’s type “drain relining” into Keyword Planner and set the location to Nottingham. There are 10–100 monthly searches.

So here’s a smarter idea:

The only downside to Keyword Sheeter is that it’s quite basic.

Let’s delve deeper into each of these tools.

You can get a lot of useful insights from this report.

Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

Semrush offers three price points to meet the needs of different businesses. The Pro plan for freelancers and startups costs $119.95 per month. The Guru plan for small- to midsize enterprises costs $229.95 per month. Finally, the Business plan for larger companies costs $449.95 per month. You can choose to be billed on a monthly or annual basis. Annual billing will save you 16% compared to a monthly plan.

Note: when referencing 'competition' within Google Ads, it is important to note is that competition in Google Keyword Planner refers to the advertisers bidding on a particular keyword, not its organic competition.

You can easily export the given data via the “Export data” button at the bottom of the screen. Scroll down, and you’ll also get a detailed keyword table.

If you want more comprehensive information, you can pay for a report. Different report options are available, including “Search Volume + CPC Priority Queue,” “Google Organic Difficulty Report,” and “Top 100 Google SERP queue.”

You can then enter your domain. You’ll have to verify that you own that domain using DNS verification or by uploading an HTML file to your website.

How Do You Find Popular Keywords?

However, Google Keyword Planner provides a lot of great ideas for your paid keywords and for building out your larger keyword strategy, too.

While Google search volume isn’t a foolproof predictor of search traffic, it’s still critical to inform data-driven keyword research and successful PPC bidding strategies for digital marketing.

Input a keyword, and the tool searches a database of more than 20 billion keywords, providing feedback like keyword difficulty, competitive density, and search volume.

As you can see, you get a great deal of granular data, including suggested keywords, search volume, trends, KD percentage, cost-per-click (CPC) fees, competitive density, SERPs, and the number of URLs displayed in organic search results for that keyword (“results”). We get into greater detail about using this information to find popular keywords and search for volume metrics below.

To access Keyword Planner:

To get started, visit the Google Search Console page and click the blue “Start now” button.

If you want to know more about using Google Trends for keyword research, read our blog on the topic.

You can also view the information in a simple list-style data format:

Google Search Console is another free tool and generally useful for tracking your website’s performance in terms of organic search engine traffic. You can use it to find new keywords and get data on keywords you’re ranking for, allowing you to determine their utility.

So, how do you find the right target keywords? This isn’t a guessing game. As with most things in SEO, there are data-driven tools available to guide the process. Here are some keyword research tools that can help you find search terms, with a brief primer on how to use each one:

Google Keyword Planner.

First, input your term. Say you own a website that sells vintage video games and pinball machines, for example. You might check out the keyword “vintage pinball.” Here’s the output:

Alternatively, you can add an HTML tag to your site or use your Google Analytics or Google Tag Manager account. Once you’re in the system, you’ll see your dashboard.

Algorithms may structure search engines, and bots may be the ones crawling websites to determine SERPs results — but ultimately, SEO is all about meeting the needs of human users.

Keyword Sheeter is another free keyword tool that takes a different approach: In this case, the data is taken from thousands of Google autocomplete suggestions.

Let’s continue with the above example. After you’ve input your seed keyword, you’ll get a list of relevant terms. You can also click “Related” on the far right-hand side to get a list of closely related keywords.

Keywords help Googlebot and other search engine crawlers determine what a webpage is about. The bots can then correctly index the page in the search engine database so that when a user types in a keyword, the search engine will include the webpage in the user’s search engine results pages (SERPs). Relevant keywords are a critical element of on-page SEO.

Keep in mind that keyword search volume isn’t the same as clicks. Just because people are searching for a certain word doesn’t mean they’re clicking on results related to that word.

Keyword Sheeter.

To find keywords, click “Discover new keywords.” You can then enter specific keywords or even the URL of your website to determine what keywords fit.

Google Trends is a free tool that visually represents how popular a keyword is over time. All you have to do is visit the Google Trends portal, input the keyword you want to know about, and you’ll get a line chart showing search highs and lows.

You can use AnswerThePublic for free. However, if you want to compare data, you’ll need a Pro account. A monthly subscription is $99 per month, and an annual subscription averages $79 per month. There’s also an Enterprise plan for companies, starting at $399 per month.

You can use the Semrush Keyword Magic Tool to find popular keywords to drive successful PPC marketing campaigns and attract traffic to your business website.

To see how your keywords are performing, download your search results report. To find new keywords, sort the report’s click-through rate (CTR) from low to high. This will show you unexpected keywords that you rank for but don’t actively target. Keywords with many impressions and a low CTR may be worth targeting (for example, by building a new page of content around that keyword).

At the very end, you get what AnswerThePublic refers to as alphabeticals: a list of hot yoga-related search terms in ABC order. In the first position under “A,” you have “hot yoga arlington va,” while in the final position under “Z,” you have “hot yoga zen.” In each case, you can view the data in the form of a list or visualization. You can also download a CSV file with the information you want.

Take the word “firework,” for example. This chart reveals that searches for “firework” spike around the Fourth of July. There is also a slight increase in searches around New Year’s Eve.

How can you tell if your keyword search and implementation is succeeding? SEO tools like Google Search Console can help. Monitor your website regularly to see what pages are doing well (getting many clicks, backlinks, and user engagement).

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