TRY OUR PACKAGES
The purpose of this exercise was to compare and contrast those pages that Google is rewarding with top rankings and to look for patterns. Good, bad, and ugly patterns.
Is that a plus or a minus? You, as a consumer, can decide.
Let’s face it. When developing a new website, the design of the Contact Us page, probably isn’t top of mind. In many cases, it isn’t given much thought at all.
This company leads with a bold phone listing, followed by fax, email and physical address. That’s followed by a series of FAQs linked to answers. All on a single mobile page!
Which will yield results like this:
Nothing fancy here – just a no-nonsense page that gets right to the point.
Unlike AT&T, they don’t rely primarily on phone contact, but promote forums and chat as alternative ways to contact them.
A valid argument could be made these pages rank well because they live on megabrand websites with loads of external and internal links. That’s fair, but there are hundreds of “megabrands” (Sprint, for example, ranked #403 in this search).
Here’s another super clear and clean layout.
Once you scroll down the page you are presented with a series of links to various contact types. Those links ultimately lead to contact pages with phone numbers and a contact form. The form is not autofill enabled.
Active Network uses up a lot of space pitching the fact they offer a number of contact options. Too bad none appear above the fold.
Alternatively, chat and phone options are clearly presented . This is a plus for both the technologically challenged and those not comfortable (or interested) in chasing down answers on their own.
Box uses a classic approach, starting with a call to action, followed by a contact form.
Verizon uses a combination of graphics and menus to deliver their contact info.
It needs to be visually appealing and written well, just like the rest of your website.
Like Target, AT&T relies heavily on a menu-driven interface with minimal requests for data entry. They also shrink their header to pull useful info above the fold.
It uses three-quarters of the page to display the header, warning, and headline. This is before ever providing the user with any contact options.
To their credit, the form is enabled for auto fill.
Good news here for procrastinators: non-mobile friendly sites can still rank well (as of publication date). The image to the right is the desktop rendering.
Here’s another page not mobile friendly, yet ranking well.
You can learn a lot by studying the top search results in your niche . By virtue of being at the top, these pages are employing practices Google’s algorithm is rewarding. This can be a good way to mitigate your competitors’ advantage.
Once again, the contact options are heavily menu-driven. In addition to FAQs, they offer telephone support (you need to click through to find the number) and email support.
Selecting the Best Contact Us Pages.
The best Contact Us pages should:
They also provide a phone number, but you need to click the hamburger menu to find it.
That said, PayPal does give users the option to call, email, or ask the community.
As one would expect from a phone carrier, the preferred contact option is to call a dedicated number associated with a series of categories.
If satisfying user intent is the key to top results, this page delivers. It’s clean, intuitive, and requires no data entry. It’s entirely menu-driven, answering questions via FAQ.
Worth noting, at the time of this screenshot: “ Email is currently down as we are making improvements to better serve you.”
And that’s a mistake.
Using a series of big buttons, StubHub leads with a FAQ, followed by community, chat, and phone options, below the fold.
You can get more specific if you’d like. For example, it might make sense for you to ask them to leave their company name or get the parameters for the potential project they’re inquiring about.
Even if you’ve provided information like phone numbers or emails, a contact form still makes it extremely convenient for a customer to take the next step with your business. Every contact form should include boxes for website users to fill out their:
It’s always necessary to have a general office number displayed somewhere easy to see on your contact page. However, if you have multiple departments or specific people to contact about certain issues, you may want to include their numbers, as well.
Contact Us Form Content.
A contact page can assist with your website’s SEO, so take advantage of these smaller elements that are often overlooked.
Try to keep the description around 160 characters and use relevant keywords so it’s direct and to the point. For a contact page, it helps to have a short description letting visitors know they’ve found what they’re looking for.
If you’re looking to step up your graphic design in Houston, contact MARION today for a free design consultation.
This contact page is very straightforward yet pleasing to look at. They list their address, phone number, email address, office hours, contact form, and buttons to follow their social media profiles. They’ve also incorporated a picture of their location on a map as part of the design of the contact page. This page is effective because it shows you everything you need to know in a clear and direct manner.
Visitors may have different needs and preferences – generally, businesses should try to include as much contact information as possible in case one might prefer email over calling first. Of course, this may not work in your company’s situation, so keep your specific priorities in mind.
They also list their office hours and have a handy, live notifier underneath to let you know what the current time is in their location. On the right side, they’ve listed other possible departments and webpages you may be looking for.
Optimizing your contact page copy is a great way to help boost your website’s SEO, but it can be difficult to know what you’re doing without an experienced Houston marketing agency in your corner. If you’re looking to improve your website’s search presence and user experience, MARION can assist you.
When to Include Map.
Look at some of the best contact us page examples we’ve seen recently:
Wendy’s contact page is a good example of making sure your contact page aligns with the rest of your branding without distracting you from critical information. They have a casual message and witty copy with a blown-up phone number so you can’t miss it. There’s a simple contact form underneath if you prefer an electronic “paper trail” as well.
For those who don’t want to exit the page or call, a contact form is a great way to generate new leads. If you want to go beyond, you can write additional copy listing which city (or cities) you operate in and the services you offer so new visitors immediately see what your company does.
Tony Mastri, Digital Marketing Manager at MARION, is an experienced agency and in-house digital marketer. With a proven background in content strategy, relationship-based link building, and technical SEO, he makes data-informed decisions that drive client growth.
It’s also a good idea to include office or contact hours when possible if the people behind the phone numbers aren’t reachable 24/7.
When to Include Phone Numbers.
A map isn’t always necessary, but if your business is located in a confusing spot or have frequent visitors, it could be beneficial for you to provide a map to highlight where you are. There are also several tools that allow you to embed interactive maps onto your website so people can get individual directions from their specific locations.
Your Contact Us page should also clarify any potentially confusing information, such as multiple locations or departments.
A meta description pulls a snippet from the website, but you can also change it to your liking in your website’s CMS (especially if your site uses a WordPress web design).
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When writing a contact page, you want to keep things direct and simple. Make sure you have all the basic information, such as phone numbers, email addresses, physical locations, etc.
If you’re in need of SEO in Austin or Houston, contact MARION to schedule a free consultation today!