Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.


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This one is pretty straightforward. Put your address and phone number on every page, either in your header or your footer. That gives Google a very clear signal that you are located at a particular address, which means it will be more likely to show your website to clients who are near you.

For instance, check out this page on men’s counseling in Chicago. It has the geographic area right in the title, it has a detailed explanation of the therapy, and as a result, it’s one of the top listings for “men’s therapy Chicago.”

See what I did? The overall meaning of the page was still preserved, but we sprinkled in some keywords that will signal to Google that Dr. Smith is a therapist who provides counseling in Chicago, and he treats depression, anxiety and PTSD.

That means that if someone searches for “local anxiety therapist”, Dr. Smith is not very likely to show up.

As you do these things, your site will become higher-quality in Google’s eyes, and you’ll start to get more and more traffic from search engines.

Add Keywords To Your URL.

Let’s imagine that Dr. Smith launches a brand new website for his site. On his front page, it says:

What’s the problem here? Simple. There’s nothing in this paragraph that tells Google that Dr. Smith is a therapist. What’s more, there’s nothing that tells Google what kinds of conditions Dr. Smith treats, or where he’s located.

This is an easy trick to give Google more information about your pages (and make your site look classier to boot).

First, you build a good reputation for your tour. If lots of people agree your tour is pretty good, word will get to the travel agents, and they’ll be more likely to recommend you.

For instance, you might write an article about what to look for in a therapist, or an article about how mindfulness can help with social anxiety. You might write some book reviews of your favorite books on depression, or record some videos where you take people through a virtual relaxation exercise. These are just a few examples — I’m sure you can think of more.

When you create your Google My Business page, try to include some high-quality photos of the clinic, and use a detailed description that includes specific keywords that relate to your business. For instance, “Acme counseling center provides compassionate therapy to individuals suffering from mental health issues such as depression, anxiety, and PTSD. Our therapists and counselors are all trained at the master’s or doctoral level, and we have been in the local area for over ten years.”

So if you want people to find you, you need to show up in the Google search results. Unfortunately, Google won’t show your website if you call them up and ask nicely. You need to convince Google’s algorithm that your website is the most relevant website for a particular search. That’s where SEO comes in.

Oh, one more thing. The best content in the world doesn’t do you any good if your website takes forever to load. A good goal is to make sure your website loads in three seconds or less. Test your page load speed at Google’s algorithm uses page load time to determine if your site is quality or not and (more importantly) your visitors will leave your site if it loads too slowly. If you’re using WordPress, consider switching to Summary.

You can think of it like this. Let’s say you are a tour guide, and your business depends on referrals from the local travel agents. You want the travel agents to send you as many clients as possible.

Creating New Pages For Keywords.

All you need to do is make sure that the URL for a particular page reflects the content of that page. For instance, if you have a contact page, make the URL Simple right?

Here’s the full list of signup links:

(Of course, beyond the basic level things are much more complex. My goal here is to give you the fundamentals and make them easy to understand, so there’s a lot I’m leaving out. If you’d like a more in-depth look, check out the guides from Search Engine Journal, Bruce Clay, and Moz. You can always hire a pro — like me! — if you want to make sure you’re getting it right. Anyway, on to the guide!)

Don’t go overboard on this, though. For this technique to be any good, your pages need to be detailed and well-made, and you should ideally try to get links to your individual pages, which can be a lot of work. It’s better to focus on two or three pages for the conditions that you most want to focus on, rather than dilute your effort across every single condition you potentially treat.

However, if you have an individual page for each of the conditions that you specialize in, then Google is more likely to decide that your individual pages deserve to be shown when someone searches for those specific conditions.

The bottom line:

Giving Search Engines Information About Your Site.

“Welcome! I’m glad you stopped by. My name is Dr. Smith, and I’m here to help. My goal is to provide a safe and compassionate place where clients can get encouragement and support as they navigate through the challenges of life. No matter what you’re going through, there is hope. Please contact me to set up a session today!”

And here’s three ways you should never try to get links:

Ok, what does it mean to make your site as good as possible?

Also, try to make it unique. Many other websites already describe the symptoms of depression, so you’re not adding anything new if you also write about the symptoms of depression. But what if you write about depression amongst an underserved population? Or what if you write about a less-well known disorder? That will increase the chances that your content is truly unique.

Just remember the tour guide metaphor. You want a good reputation. You want to give tour guides a lot of information about your tours. And you want your tours to be as good as possible.

SEO stands for search engine optimization. Google’s algorithm looks at a huge amount of data to determine the best pages to show for a particular result. SEO refers to all of the things you can do to give Google’s algorithm the impression that your site deserves to be included in the results when someone searches for a therapist.

Apply that to SEO. You get a good reputation by having other quality sites link to you. You give tour guides information by including relevant keywords in your pages, by including your address on your website, and by signing up for directories like Google My Business. And you make your tours as good as possible by writing lengthy, high-quality articles on valuable topics.

There are more SEO strategies and tactics we haven’t yet touched on, but this is a great starting point for new and upcoming private practices.

URL decisions have you feeling overwhelmed? We get it.

Let’s talk words.

Test your site with our Website Grader now.

A URL is your web address. Clear and simple URLs confirm to potential clients that you and your practice will provide what they’re looking for. People searching for specific services are more likely to trust and click on URLs that are easily deciphered and simple enough to remember.

Client Interaction.

Yes, it can be tedious, but it’s so, so worth it. Target keyword phrases should be a few (two to four) words that conveys your website page’s or blog post’s message or core topic. If you could wish for your website or article to rank highly for any phrase, this would be it.

Keep in mind, you’ll want to find keywords that:

A few quick tips on Title Tags …

In this post, you’ll learn about:

And finally, keep it fresh. Google loves up-to-date, high-quality content.

For example, a search for Boulder Therapist reveals:

A title tag tells search engines what each page on your website is about. Title tags play a pretty big role in your SEO strategy.

Yes! And here’s why:

Search those keywords on a major search engine (we love Google, but Yahoo and Bing work too). When searching their terms, does their website come up on the first page of results?

The more frequently you update your website’s content, the more often a search engine will visit your website. And when search engines drop by more frequently, the more opportunities your practice’s website has to achieve higher rankings based on new content you’ve provided.

So, what exactly is SEO?

Body Text: Occasionally and casually include keywords throughout the body of your text, but don’t force keywords where they don’t seem logical or natural. However, if you stay on topic while writing, this issue shouldn’t arise.

We love tools, especially when they’re free. Check out a few we’ve compiled to help with off-site optimization.

2. Do Your Homework … We Mean Research.

Google Analytics: This lets you measure your advertising return on investment, monitor your social media efforts, track website traffic, and more. It’s fairly straightforward to use, as well. Google Trends: Trends lets you see the latest trends, data and visualizations from Google. By using this tool, you’ll be able to see what’s trending near you currently along with past trends in your area. Google Trends is useful when choosing your SEO keywords. Broken Link Finder: So maybe you have a website with a ton both internal and external links. That’s great! Use this broken link finder tool to double check that links are working and that the external sites you’re linking to are still there, too.

Now that you have your 450 words, grab that keyword list and let’s get to work.

This can lead you to write an article on ‘Affordable Therapy’ and help distinguish the value of therapy and discuss your rates.

Some great private practice website URL examples are and

Not sure where to start?

But how am I supposed to determine keywords?

1. Check Out The Competition Visit the websites of your top three competitors, or other practices in the same field as you. Read, and we mean really read through their website’s content. Look at their blog posts and make note of what topics they focus on and what keywords they utilize.

Write these down and let that brainstorming sesh run wild.

Pro Tip: Write out key phrases and words you’d like to use in your practice website’s URL. Play a little mix ‘n match to see what flows, what sounds right and what narrows down your niche best. We like to use GoDaddy to search available domains.

Linking: Link to other pages on your own website. For example, on your homepage you write about helping teens with anxiety. Link the text “teens with anxiety” to your Anxiety Services page. You can also link out to other trusted sources with high-quality content if it’s relevant to your private practice. Place those links after your first 200 words.

Create a list of topics related to your practice. A good place to start is thinking about the clients you already have. What category do their problems fall under? What are their specific needs and what do you offer to solve their problems?

Images: Images raise user engagement on your web page. Not only do images help to break up a content-heavy page, but they can help with SEO as well. An image’s file name and surrounding text contribute to website relevance for ranking.

Let’s take a look at some great title tags and how they show up on Google, using the search term “Child Therapy Denver.”

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