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This guide will provide you the resources you need to learn the fundamentals of SEO. Once you understand the fundamentals, you need to begin applying your knowledge. There are two ways to do this:
Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience.
If you are new to the world of SEO, you probably have some concerns like:
What ‘Hat Color’ Should You Choose?
Many beginners learning SEO can experience information overload. Have you ever wondered why there is so much information about SEO on the internet?
A wannabe SEO will read a bunch of articles like this one, but won’t take action because they get side tracked by an article on “how to make money online.” Those destined for SEO greatness will find a way to learn regardless of the roadblocks.
White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules.
Below is an SEO toolkit we recommend that you learn and use. There are also a number of other great SEO tools that weren’t mentioned below. If you want to learn more about these other tools, check how this Backlinko post.
Podcasts are great for learning SEO while you are on the go. Here are some podcasts to check out.
Depending on these metrics, you generally make a decision to keep the content as is, improve the content, or remove the content.
The truth about these courses is that the majority of information they provide can be found online for free. So why would anyone pay for these?
The number of times this article was shared on Twitter.
On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important.
Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.
Free vs. Paid Education.
SEO conferences can be a wonderful experience for people new to the SEO industry. Although these conferences are expensive, there are a number of benefits from attending like:
SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. That is where conversion rate optimization (CRO) comes in.
CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form divided by the total traffic your website received.
If you own a small business, do SEO on your business’s website. If you don’t have a business, build a personal blog or an affiliate site.
Most SEOs view white hat as a strategy that will stand the test of time. As long as you are following the guidelines, you don’t have to worry about Google or another search engine penalizing your website. If you are new to SEO, you should follow the way of the white hat.
34. BrightonSEO (FREE tickets!)
12. Quick Sprout (Neil Patel)
This blog is brought to you by Yoast, the people behind the ubiquitous SEO plugin for WordPress sites. To this day, I recommend that new SEOs read the Yoast blogs on page titles and meta descriptions — which are key to ranking successfully on Google and securing organic traffic.
SparkToro crawls the major social media platforms so that you don’t have to. For the hottest news, head straight to its trending page, which curates the top search marketing stories from across the web into one easy feed.
10. Backlinko (Brian Dean)
The Best Places To Learn SEO in Person.
There’s no substitute for getting out there and trying to do some SEO for yourself, and you can’t really do SEO without your own website. WordPress allows you to quickly build your own website and start messing around with some of the techniques you’ve learned so far. Many of our best Ninjas were hired on the strength of their WordPress websites, so don’t be afraid to dive in.
HubSpot Academy contains a more content-oriented set of courses, including videos on inbound marketing, email marketing and even Instagram marketing. While I love and appreciate the content that the HubSpot team has put together, I do recommend you watch this content at 1.5x speed — you’ll see what I mean after your first module!
SEMrush Academy is one of the best courses available. At a minimum, I put all my new Content Marketing Ninjas through the SEO Fundamentals course with Greg Gifford. Create a free SEMrush account to get started.
Whiteboard Friday is the 800-pound gorilla of SEO videos. While founder Rand Fishkin has since moved onto pastures new, the Moz team still creates or sources a fifteen-minute video every week. The videos range from beginner friendly to deceptively advanced.
This SEO guide explains how you can use the SERPStat tool to improve your website’s SEO.
AskNinja is a question-and-answer session run on Facebook Live by Exposure Ninja’s founder Tim Cameron-Kitchen. Got a question and need an answer? This is the place to be!
New resources are being created all the time and the best way to find them is via a search engine like Google. SEOs tend to focus almost exclusively on Google as the market leader, but don’t forget about Bing and other competitors.
You can learn how to do Search Engine Optimisation, or SEO, for completely free. All you need are strong resources written or created by SEO experts.
This advanced guide SEO touches on some points not included in other guides, such as search verticals.
The 10 Very Best SEO Blogs.
Start teaching yourself SEO today and you too will know how to increase organic traffic for your website or online business.
Rand may no longer work for Moz, but his insightful analysis of SEO trends is still worth paying attention to as part of a tightly curated SEO feed.
At Search Engine Roundtable, some of the biggest names in SEO report on the latest updates and trends in the world of search.
Lots of free SEO guides and articles to be found in our digital marketing blog.
What better place to start than Google’s very own starter guide to SEO? While search engines and SEOs tend to have different goals in mind, there’s no doubt that it’s worth listening to what Google has to say about making websites rank.
This new video series from technical SEO mastermind Aleyda Solis is well worth checking out! Aleyda’s channel combines instructional deep dives into technical SEO with interviews with SEO professionals.
Get to the top of Google for free.
We’ve compiled an up-to-date list of 50 of the best SEO blogs, courses, videos, podcasts, conferences and tools to get you started.
3. Google (Search)
Search Engine Journal is a community-based alternative to Search Engine Roundtable, with comprehensive reports on the latest Google updates and marketing trends.
Exposure Ninja’s free marketing reviews help website owners understand any underlying issues with their website. Each website review is unique and created by a living, breathing marketing professional, which is probably why we’re averaging five-stars on Facebook reviews for this service!
The fast-talking and foul-mouthed Greg Gifford is one of my favourite SEO speakers and I make sure never to miss his talks whenever he’s at BrightonSEO. His two-minute weekly videos blitz through a given SEO topic, with a particular focus on local SEO.
“Free” and “conference” don’t normally go together, but BrightonSEO dishes out thousands of free tickets via ballot every six months. The conference, which is held twice a year in Brighton (England), is quite possibly one of the world’s largest SEO conferences, boasting 4,000+ attendees and some of the industry’s most innovative speakers.
Buzzsumo is a piece of software that analyses content performance, especially across social media, while Screaming Frog enables you to see key SEO stats for each page on your website. It’s well worth creating a free account for both and giving them a follow on Twitter.