SEO MIT GOOGLE SEARCH CONSOLE

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

Ranking in position 8 gets you 18 visits from organic search per month, compared to 160 for position two.

For example, we recently published a post explaining what backlinks are and why they’re important. But it looks like this page has only three internal links, so we could do with adding a few more where relevant.

The reason this happened is that the old URL is still set as published in WordPress, and the SEO plugin we’re using automatically adds all published URLs to our sitemap.

Verification for a Domain property.

But it can’t tell us who’s outranking us and why. Do they have more backlinks than us? Do they have tons of authority? Are the pages on strong domains?

Sort the report by Difference in ascending order to see the pages with the biggest traffic drops.

To check for issues with submitted sitemaps, head to the “Sitemaps” report, click on the icon next to a sitemap, then click the “See index coverage” button.

Imagine that you’re publishing a new page about protein powder.

Go to the “Search results” report, then add a date range comparison to see stats for the past six months compared to the previous six months.

So getting more backlinks to your content should be a priority if you want more traffic.

For us, one page that immediately stands out is our list of free online marketing courses. This has received around 40% less organic traffic in the last six months compared to the previous period.

4. Learn which content types and topics get the most backlinks.

Translation: staring at them isn’t going to improve SEO anytime soon.

If there are issues with the sitemaps you submitted to Google, that may cause problems and confuse crawlers. This leads to wasted time and resources on their end, and can also cause them to index the wrong URLs in some cases.

For example, if you rank in position eight, roughly 1.8% of searchers will click on your result.

If we look at this keyword in a tool like Ahrefs’ Keywords Explorer, we see that all the pages outranking us are on stronger domains and have way more backlinks from unique websites.

If you find pages with few internal links that are worth keeping, then it would make sense to either:

1. Improve rankings for underperforming keywords.

So let’s click on this keyword and go to the “Pages” tab to see which page is ranking. From here, we can check whether the page is about the same topic and determine if there’s scope to further optimize it for this keyword.

Looking at this page in Ahrefs’ Site Explorer, it becomes clear why traffic is dropping. Our rankings for these have been dropping like a stone over the past six months or so.

So let’s say the keyword in question has a monthly search volume of 1,000.

But averages can be misleading. So let’s take a look at the “Organic keywords” report in Ahrefs’ Site Explorer for the page that owns the snippet to see how much traffic it sends their way.

Therefore, it pays to combine insights from Google Search Console with those from a third-party competitive research tool like Ahrefs.

Note that you can add both Domain and URL prefix properties for the same domain.

After successful confirmation of the website the data from Search Console can be linked to the data of Google Analytics, allowing the analysis options to be expanded.

In order to use the Search Console users require a valid Google account. Logging into this takes place by entering the right e-mail address and password. After this entire website, subdomains, directories, individual subpages or apps can be registered in the console.

With the Google Search Console many different aspects of a website can be analyzed, checked and monitored. One of the functions offered is central for search engine optimization:

A reason for the renaming to Google Search Console was given by Google that many beginners or small website operators were put off using the tool due to the “webmaster” description.

With the tool both websites and apps can be analyzed and monitored. Alongside central information on on page and off page factors, users can also receive notifications about unnatural links, if their website has been hacked or the condition of the registered website or app via the Search Console.

Requirements for use of the Search Console.

Alongside these common procedures, there are also further alternatives such as the confirmation of ownership via the domain name provider or the Google Tag Manager.

By the way: It is not necessary to have concerns about Search Console, at least from a data protection point of view in Germany. Since the data that can be found there is also retrieved by the search engine – and cannot be personalized. This is why webmasters who are worried about Google Analytics can also use Search Console. And they should do so: since that is the only place where you can find out which keywords are ranking and how many users get to which subpages. These statistics on crawling and indexation are important key figures for even the non-technical website administrators.

To ensure the corresponding functions are available, the site must first be confirmed. Google offers various methods for this. This allows the website to be confirmed with the help of a valid Analytics account. The uploading of your own HTML file to the server is also possible. A safer method is also the insertion of a meta element into the <head> area of the site.

It is important for Google that webmasters and SEOs use the free analysis tool. Because, on the one hand, this increases the likelihood of a well-optimized website, which improves the quality of search results. On the other hand, the console offers the opportunity for Google to directly contact site operators if there are problems with the website.

Very early on Google’s search engine gave its users the opportunity to analyze sites for free. The Google Webmaster Tools allowed central on and off page aspects of a website to be analyzed and checked. On May 20, 2015, the Webmaster Tools were not only officially renamed Google Search Console, but in fact,00 an additional expansion of the services took place, which predominantly includes search analysis.

Equally, that Google can make contact with a website operator via the Search Console is not to be underestimated. This not only applies to penalties but also if a search result is excluded for copyright reasons or in other very unusual situations. No website operator should really do without this.

Components of the Search Console.

The most important functions of the Google Search Console.

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