SEO ON SITE Y OFF SITE

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Titles and descriptions: if you are running a blog for your business or otherwise, you must pay special attention to page titles and descriptions. Do you know about the importance of the meta-description? If not, you should check out our article on the subject.

In order to maximize your online presence in search engine results as well as moving your business up in the rankings, you will need to explore the world of both on-site and off-site SEO. But what exactly is the difference? Understanding the two versions of SEO is important in order to utilize them to the best of their ability.

Looking for an on-site and off-site SEO expert?

On-site SEO.

Content : Although all of these points relate back to the quality of your content, it is still important to mention that on-site SEO has a lot to do with the quality of the content itself. It is important to approach all blog posts from a fresh perspective and offer your users high quality, interesting and informative content. If you do not begin your process with quality content, both on-site and off-site SEO won’t matter.

ALT text for images : If you are using images to break up blog posts, the ALT text included with the images has a use. In fact, this text gives search engines more of an idea about how this image relates to your page.

Social media marketing: using social media to market your business has become a common practice. Not only is it cost effective, but it’s one of the fastest ways to promote your online content. There are specific rules and functions within the realm of social media marketing, and if you’re curious, check out our article: The best social networks to increase your company’s visibility.

Only once you have considered the elements of on-site SEO should you begin to think about off-site SEO. However, off-site SEO is equally as important and necessary for gaining visibility as well as reaching new clients.

Internal links : Internal links are a way to enhance the experience of your website users. Essentially, they allow you to link relevant, inter-related content website between pages, helping search engines to discover more of your content.

H-tags: If you don’t know about the beauty of h-tags, look no further. Especially important is the H1 tag, as a well-optimized page will only have one of them. The h1 tag is usually the same as the title and should include your main keyword. A few h2 and h3 tags should be scattered within the rest of the article, and should also include keywords or surrounding relevant words. Again, h-tags are in place to allow search engines to sort and rank your content.

In a nutshell, on-site SEO is the process which makes your website available and visible on search engines. For the most part, this consists of playing with elements of your website so that they are easily readable to search engines can identify, or crawl, across the content, as well as the structure of your site.

On-site versus off-site SEO: what’s the difference?

Search Engine Optimization: surely you’ve heard the term by now. SEO is essential for any growing business, as it’s one of the main components working to increase your online visibility as well as your customer reach. But, did you know that there are two different types of SEO? On-site and off-site SEO, sometimes referred to as on-page and off-page, are the two, separate components of the search engine optimization process.

Unfortunately, link building is a tricky practice and one that needs to happen naturally in order to positively affect your SEO and thus, your visibility. Natural link building will involve other websites offering to post your links because they’ve found your content useful and worth linking. As mentioned in our onsite SEO section, this will happen if your content is of good quality.

If your titles and descriptions are not yet optimized in a way that makes them visible in search engines, unfortunately, your website may go noticed in search results. As mentioned, optimizing titles and descriptions doesn’t require too much effort. First, it is important to keep things short and sweet, with titles coming in under 60 characters and descriptions no longer than 150 characters.

On-site SEO is fairly straightforward and doesn’t require a marketing genius to figure out. However, we’re here to ensure that you avoid making common mistakes by pointing out the most common elements of on-site SEO.

Contact us so we can refer you to specialists in our network.

Elements of on-site SEO.

Essentially, off-site SEO refers to actions taken on the internet to promote your website. However, this excludes advertising. There are two common practices when it comes to off-site SEO and they are as follows: links pointing to your website from other websites and social media marketing.

Avoid the overuse of keywords, but make sure to focus on one or two essentials that allow search engines to know what your content is about. Further, make sure the titles and descriptions are catchy and engaging, looking for ways to encourage visitors to interact with your website.

A high index ranking on Google depends directly on the information that search engines can gather from your website, as well as the relevance of your content. Fixing issues with your on-page SEO as well as considering it in all of your posts will allow you to optimize your content to be easily understandable and recognizable in search engines.

Link building: The algorithms that decide where a website ranks in search engines relates directly back to link building. Although this is only one of the factors that affect website ranking, these algorithms are influenced by links pointing to a website. If said links are coming from a trusted source, they are ranked higher. Thus, if a link to your website ends up on a high-ranking website, in it a vote of confidence in favour of your content.

Further, guest posting is another form of solid content marketing. This involves writing a blog post for sites in your field that matter. This is another way to gain Google’s trust, as well as continuing to promote your business.

As you may have already guessed, both on-site and offsite SEO work to give visibility to your content. If you need more information about specific SEO practices to optimize your content, check out our article: What is an SEO-optimized article?

There are two big reasons to make sure visitors with mobile devices have a good experience on your site:

Title Tag.

Measured on a scale from 1-100, your domain authority is a number given to you by search engines to determine the strength of your website. Think of it as a grade, essentially. Websites with a higher domain authority receive preference in the search results, while websites with a lower domain authority are more likely to rank near the bottom.

The title tag refers to the title of a web page, or the main heading you see in the SERP, and is one of the most important on-page SEO factors after your actual on-page content. Keep this title to 65 characters or less (choose your words wisely!)

Mobile Friendliness.

On-page SEO factors:

THAT’S the foundation for on-page SEO.

Everyone has smartphones, and the search for information seems constant. Yes, mobile has changed the world, so a mobile-friendly website is a critical part of your online presence.

Meta Description.

Breadcrumb Navigation.

Schema markup is used by Google to get information for SERP snippets. There are many kinds of Schema Markup, some pertaining to a target persona more than others:

While page ranking isn’t tied directly to the interactions on a social media post, social posts that generate a lot of clicks will certainly help boost traffic to the site and generate a ton of link shares.

To help you learn more about the ins and outs of each, and retune your strategy to be current, here’s a comprehensive overview of both of these essential SEO approaches along with best practices.

The number and quality of backlinks you have to your site is undoubtedly the biggest factor of off-page SEO. The more sites linking to your content, the more domain authority Google grants your site, boosting your ranking. This has led marketers to try questionable paid link-building tactics, but there are several organic approaches you can take that produce effective results, such as:

Internal Linking.

What is On-Page SEO?

Online reviews on sites like Google My Business, Yelp, and other review sites help boost local SEO because they revolve around where you are. For instance, looking for IT services in your area brings up local listings. There’s no point in showing you an IT management company if they don’t service your area. Also consider NAP (Name, Address, Phone) citations.

Domain authority is measured by a few different factors, including how long you’ve had your domain name (the longer the better), the history of the domain name, the number of backlinks, and the number of 404 pages. By ensuring you have a technically sound website that follows the SEO best practices , you can maximize your domain authority and improve your ranking.

Alt text refers to the word or phrase that can be attributed to a picture file to help ensure it gets indexed and so search engines understand what it is since they can’t see images (they only see text). For example, if you use a graphic in your blog that outlines some injection molding tips, you can save the alt text for that image as “automotive-injection-molding-tips,” and that graphic will start to rank for that phrase in the image results.

Page security is more important than ever, and enabling Secure Sockets Layer (SSL) security technology is crucial for improving your security, trustworthiness, and visibility. By enabling SSL, you increase the likelihood that a third party doesn’t come between your web server and the visitors’ web server, ensuring that information entered on the site is safe. Likewise, Google actually prefers sites that are SSL-enabled, making it essential to boosting visibility.

Do you know how your website ranks in search? Find out by clicking the button below!

Page Performance.

What is Off-Page SEO?

Breadcrumbs are navigational aids that inform website visitors where they are on your site and also help Google understand the structure of your website. A small text path typically located at the top of a page, a breadcrumb indicates where the user is, with every step being clickable. Breadcrumbs appear in Google search results, giving users a simple overview of where the page is located on your site.

This is where pillar pages have come into play more recently for marketers, with certain website pages being dedicated to popular topics your prospects are searching for and also linking all related pages back to that pillar. Let’s say you want to create pillar pages dedicated to automotive, medical, and consumer injection molding applications. With your pillars identified, you can tailor your content and URL strategy specifically to those pillars, link all related content back to the main pillar page, and help you boost your searchability on those topics.

In addition to the factors listed above, an organized URL structure is important for today’s marketers because it allows search engines to crawl from page-to-page on your website easily and makes navigation more efficient for visitors. URLs should contain keywords that reflect the pages they direct to, as easy-to-understand URLs are more likely to earn clicks and help search engines crawl your site. URLs should also be relatively short, using your primary keyword for that page and not using redundant words.

It’s all the measures taken directly within your website to improve its position in search rankings by making it easy for search engine bots to interpret the page as well as give end-users a preview of what they’re clicking through from the SERP. It also takes into consideration overall content quality, page performance, and content structure.

Alt Text.

As Google continues to make constant updates and modifications to their search engine algorithm, one thing continues to stand true. You can’t oversimplify things and only focus on one dimension. Your SEO strategy needs to address both on-page SEO and off-page SEO.

Launched in spring of 2020, Google’s Core Web Vitals helps determine a website’s page performance as well as user experience. It helps quantify the experience of a site and identify opportunities to improve.

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