SEO OPTIMIZATION WEB DESIGN

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Off-page optimization refers to managing the execution of the marketing and amplification of a website. This management results in earning links and social media mentions that can increase your website’s authority, resulting in an increase in SEO rankings and traffic.

The strategies mentioned above are considered White Hat and add value to a website’s SEO, providing a great website design experience. In addition, they can increase rankings, traffic, and sales from Google and other search engines.

These Black Hat techniques were used in the past to achieve high rankings quickly. However, the search engines have updated their algorithms to detect such techniques and are constantly using machine learning to uncover additional spam techniques intended to manipulate the SERPs.

SEO Web Design Part 2: SEO-Friendly Off-Page Optimization.

Since, of the billions of people who use search engines every day, less than 5% navigate past the first page of the Google SERPS, it is crucial that you design and develop an SEO-friendly website to increase organic traffic and earn first page rankings in Google.

Below is a basic outline to help you optimize your new website for the search engines. There are two primary parts to Google SEO web design strategies: on-page optimization and off-page optimization.

White Hat Techniques.

There is a running joke in the Google SEO community that goes, “Where is the best place to hide a dead body? On the second page of search results.”

On-page optimization includes web SEO strategies that the website owner controls. These strategies play a crucial role in searching engines crawl and understanding your content.

SEO techniques can be divided into categories: white hat techniques, those that are acceptable by the search engines and are the recommended ways of improving rankings, and black hat techniques, which are deceptive and result in Google penalties or being banned by the search engines.

SEO web design is designing and developing websites to make them search-engine friendly. Making a website SEO-friendly means that Google and other search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database. Once indexed, they can then serve the most relevant and valuable web pages to their users based on the topics they search for. The better the SEO strategies and the more an SEO team is integrated into the web design process, the better the chance of indexation and ranking on the first page of the search results.

Off-Page Techniques Include:

Black Hat Techniques.

When SEO is done correctly and built into the web design process, SEO services will add value to the website experience by making the website search-engine friendly, a better user experience, and considerably helping businesses achieve their online marketing goals. If you need help creating an SEO-friendly professional website design, redesign, or a complete overhaul, please reach out.

White Hat and Black Hat Web SEO.

Identifying useful keyphrases is challenging. The most commonly used method is to visit Google Adwords and to enter a keyphrase.

Page rank is an assessment of the authority and value of a website in Google’s algorithm. You can find plug-in tools for your browser or online tools (see the references section for links to some of these) to check the page rank of any given site. You can also check your own website’s page rank. The higher the page rank, the more likely it is that your SEO efforts are succeeding.

If you want to build your business by solely using SEO as your marketing tool, you may well be better off staying in your current job and doing SEO work in your spare time until you start achieving the results you need in a search. SEO is a poor launch strategy for marketing for a new business.

Search Engine Marketing – How to Use Keyphrases.

How does it work? In essence, you use Google Adwords (or another search engine’s equivalent – depending on the market you work in; in China, you’d be looking at Baidu, for example) to place bids on keyphrases; you write an advert based on that keyphrase; the search engine places the advert near the top of the search rankings, and you pay the amount of the bid every time someone clicks on your advert.

SEO looks pretty simple at first glance, but the more you get under the hood, the more complex it becomes. It also takes a lot of time to be successful – it’s why we don’t recommend starting your marketing only with SEO.

If you’re getting the clicks but not converting sales—look at your website. How can it be improved to facilitate sales?

The most useful of these keyphrases are known as long-tail keyphrases. These are highly specific phrases.

Author/Copyright holder: Kissmetrics. Copyright terms and licence: All rights reserved.

Keywords and keyphrases are the essence of search engine marketing (SEM) and search engine optimisation (SEO) strategies. These are the words that people type into the Google (or Bing or whatever) search box to try and find information.

How to Use Off-page SEO.

Normally, there will be competitors for the keyphrase, and the more you are willing to pay per click, the more clicks you’ll likely receive.

If you get $500 of orders from $5,000 worth of advertising spent, the value of the campaign is -$4,500. A negative number means you’re losing money on the campaign.

What is a useful place in search results? Ideally, you need to be in the top three search results returned. More than 70% of searches are resolved in these three results, while 90% are resolved on the first page of results. So, if you’re not in the top three, you’re going to find you’re missing out on the majority of potential business—and if you’re not on the first page, you’re going to miss out on nearly all potential business.

Value of Campaign = Total Value of Orders Arising from Campaign – Cost of Campaign.

How to Get Started Using SEO.

The SEO process includes six general phases:

Author/Copyright holder: Haymarket Media, Inc. Copyright terms and licence: All rights reserved.

If you’re not getting the clicks… you may need to invest more money per click. As you might expect, there are algorithms in play for SEM. Also, the more you pay, the more likely you are to be served with high-value (in terms of potential spending with your business) clicks. Or, you may just need to re-evaluate your keyphrase – maybe it’s not as popular as the figures, provided by Google Adwords, suggest?

If you are going to use SEM, you must build the costs of using this form of marketing into your cash-flow forecasts and the prices you’re charging for your work. Spending $3,000 a month on Adwords to land $20,000 of business is eminently sensible in most cases. Spending $3,000 a month to land $3,500 of business, on the other hand, is likely to be a disaster for your business’s ability to trade effectively in the long term.

Choosing keywords and keyphrases is a science in itself. You might want to spend some time evaluating how to choose those keywords and keyphrases before committing to anything in terms of SEO and SEM.

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