SEO PAYWALL CONTENT

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

TRY OUR PACKAGES

Small Package
$49
Human Articles with Readable Spin
TIER 1
15 High DA web 2.0 Properties
10 High DA Trusted Profiles
20 High DA Bookmarks
5 EDU Profiles
50 Powerful Web 2.0 Profiles
10 Blog Platform Articles
10 High DA Documents Links
10 Manual Image Submission Links
10 Niche Related Blog Comments
1 Weebly Post
1 Tumblr Post
1 Wordpress Post
1 Blogspot Post
1 Medium Post
50 Facebook Reshares
50 Twitter Retweets
100 Pinterest Repins
TIER 2
Blog Comments LinkJuice
Bookmarks LinkJuice
Instant Link Indexer Services
Drip Feed Pinging
Order Now
Medium Package
$99
80 Unique Human Articles no spin
TIER 1
30 High DA web 2.0 Properties
25 High DA Trusted Profiles
30 High DA Bookmarks
7 EDU Profiles
70 Web 2.0 Media Profiles
25 Blog Platform Articles
15 High DA Documents Links
12 Image Sharing Backlinks
20 Niche Related Blog Comments
10 High DA Forum Profiles
10 Press Releases
Video Creation
10 Video Submissions
Power Point Creation
10 Power Point Submissions
1 EDU Blog Post
1 Weebly Post
5 High PA Tumblr Posts
1 Wordpress Post
1 Blogspot Post
1 Medium Post
1 Mix.com Share
1 Flickr Share
1 Myspace Share
100 Facebook Reshares
100 Twitter Retweets
250 Pinterest Repins
TIER 2
Blog Comments LinkJuice
Bookmarks LinkJuice
Article Submission
Guestbook Comments
Social Network Profiles
Static Links
Referrer Links
Instant Link Indexer Services
Drip Feed Pinging
Order Now
Big Package
$159
140 Unique Human Articles no spin
TIER 1
50 High DA web 2.0 Properties
40 High DA Trusted Profiles
40 High DA Bookmarks
10 EDU Profiles
100 Web 2.0 Media Profiles
50 Blog Platform Articles
20 High DA Documents Links
15 Image Sharing Backlinks
30 Niche Related Blog Comments
20 High DA Forum Profiles
20 Press Releases
Video Creation
20 Video Submissions
Power Point Creation
20 Power Point Submissions
1 EDU Blog Post
1 Weebly Post
10 High PA Tumblr Posts
1 Wordpress Post
1 Blogspot Post
1 Medium Post
1 Mix.com Share
1 Flickr Share
1 Myspace Share
1 Penzu Post
1 Ex.co Post
1 Behance Post
1 Voog Post
1 Linkedin Post
1 EzineArticle Post
250 Facebook Reshares
300 Twitter Retweets
500 Pinterest Repins
TIER 2
Blog Comments LinkJuice
Bookmarks LinkJuice
Article Submission
Guestbook Comments
Social Network Profiles
Static Links
Referrer Links
Instant Link Indexer Services
Drip Feed Pinging
Order Now

PORTFOLIO

Такую разметку можно использовать с типом CreativeWork или одним из следующих подтипов CreativeWork :

Если вы не хотите, чтобы в результатах поиска Google появлялись ссылки на кешированные копии ваших страниц, используйте метатег robots с директивой noarchive .

Код страницы с двумя платными разделами может выглядеть так:

Что нужно предпринять, если платных разделов несколько.

Если вы хотите, чтобы Google Поиск индексировал ваши материалы, требующие платной подписки или регистрации, выполните описанные ниже действия. В качестве примера приведена разметка контента со структурированными данными NewsArticle . Повторите перечисленные действия для всех вариантов страницы, включая ее AMP-версию.

Следуйте этим рекомендациям:

Если вам нужно, чтобы мы сканировали и индексировали ваш контент, в том числе в платных разделах, обеспечьте доступ к ним роботу Googlebot (и роботу Googlebot-News в случае необходимости).

Чтобы ваша страница появлялась в результатах поиска, необходимо соблюдать общие правила в отношении структурированных данных и технические требования. Разметка платного контента должна соответствовать правилам, приведенным ниже.

Вы можете указать несколько типов schema.org, например такие:

Используйте инструмент проверки URL, чтобы узнать, как Google сканирует и обрабатывает ваши веб-страницы.

Если у вас возникли трудности с добавлением или отладкой структурированных данных, вам помогут ресурсы и сведения, доступные по приведенным ниже ссылкам.

Убедитесь, что Google может сканировать и индексировать ваши страницы.

Если на странице имеется несколько разделов с платным контентом, объедините их имена классов в один массив.

Чтобы запретить показ в Google контента из определенных разделов, используйте HTML-атрибут data-nosnippet . Вы также можете задать ограничение на длину фрагмента в результатах поиска, используя метатег robots max-snippet .

Вот пример структурированных данных NewsArticle для этих разделов:

Вот пример кода, в котором контент с платным доступом помечен с помощью структурированных данных NewsArticle .

Из этой статьи вы узнаете, как с помощью метаданных CreativeWork в формате JSON-LD пометить на своем сайте платный контент. Тогда поисковый робот Google сможет отличать его от замаскированного контента, который нарушает наши правила. Подробнее о контенте с платным доступом и подписках…

Как добавить разметку для платного контента.

“@type”: [“Article”, “LearningResource”]

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Folks at The Guardian and The Economist also cite similar examples of cross-departmental teams working together on subscription-based content.

Pay close attention to the second half of that code. As you can see, there are a couple of elements that tell Google (and other search engines) that part of the content is behind a paywall.

The New York Times is the global leader in the number of digital news subscriptions (source)

Instead of offering a one-size-fits-all approach to the paywall model, a dynamic paywall identifies a visitor’s behaviors and interests and instead promotes a more relevant subscription.

In that case, use CSS to separate the paywall content from the teaser section. Here’s how you do that.

Achieving Success With a Paywall: 5 Steps.

In other words, visitors don’t necessarily need to fork over cash just to get past a paywall and view the articles.

First: what is a paywall?

Web developers frequently use Cascading Style Sheets (CSS) to make websites look pretty and improve user experience. Google also says that you should use them to separate paywall content from non-paywall content.

If you do want to set up a paywall, make sure you follow time-tested best-practices so that you won’t limit the reach of your brand and irritate potential customers while trying to increase top-line sales.

“Marketing, technology, advertising, content producers, and finance must all be aligned around a common set of goals and key performance metrics to successfully build a subscription product,” says Arvid Tchizhel, Senior Product Development Director at Mather Economics.

That strategy led to an 80% decrease in customer acquisition costs and a three-fold increase in subscriptions.

A subscription model gives visitors access to all or part of a website, usually in exchange for a fee.

Now, go back to the HTML markup from the previous section and take a look at it. You’ll see that the last div element is identified by a class called “paywall.” That matches the “cssSelector” value in the JSON-LD structured data above.

But even some websites that offer very helpful info don’t charge a penny for access. One example is WebMD.

Wrapping It Up.

A metered paywall allows limited free access to the site during a period of time.

Integration is also important here. Make sure that your content management system, customer relationship software, paywall solution, web security, and shopping cart all play nicely together.

In some cases, a website offers access to exclusive content to subscribers, whereas the rest of site is accessible to all free of charge.

Fortunately, Google offers a set of guidelines that you can follow to ensure that your pages get indexed and the right snippets appear in the SERPs. You’ll need to implement a mix of CSS and Schema markup to make that happen.

The “hasPart” attribute is also important. That tells search engines that there’s a specific part of the article that requires special consideration. In this case, that portion of the article is the part that’s behind the paywall.

Indeed, you might want to leave some of your content open to all visitors as a way to “whet their appetites.” Then, they’ll be tempted to pay for a subscription when they see that your information is worth a price.

In this guide, I’ll cover subscriptions and paywalls. I’ll also explain who they’re best suited for and how to optimize fee-based articles for search.

It’s not likely you can set up a website and start charging for access to articles when nobody knows anything about your business.

Most articles behind a paywall will fall under the CreativeWork type. Usually, though, you’ll want to get more specific than just identifying your article as CreativeWork.

The Economist used a big data solution together with machine-learning software Lytics to generate predictive modeling. That’s how it created a personalized experience for each visitor.

Let’s say you have a great article that’s packed with valuable information about doubling the conversion rate on an ecommerce site. You want to “tease” visitors with a limited amount of valuable content so they’ll want to subscribe to your website.

Fortunately, there’s a child of CreativeWork called Article. That’s an ideal type for a web article about optimizing for conversions on an ecommerce site.

According to the Blaize report, news websites that improved user experience have seen an increase in engagement and subscriptions.

It’s been said that you never have a second chance to make a good first impression. That’s never truer than when you want to sell content online.

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.