SEO PERFORMANCE TOOLS

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Jon Hoffer, Director of Content at Fractl , loves the SEO tool Screaming Frog. He shares, “I wouldn’t be able to do my job without it. It lets me crawl client and competitor sites and get a broad overview of what’s going on. I can see if pages are returning 404 errors, find word counts, get a list of all title tags and H1s, and analytics data all in one place. Upon initial glance, I can find opportunities for quick fixes and see which pages are driving traffic. Maybe meta descriptions are missing, or title tags are duplicated across the site, or maybe somebody accidentally non indexed some pages – it’s all there. I also love the ability to extract certain data from pages. Recently, I was working on a directory and needed to find the number of listings that were on each page. I was able to pull that information with Screaming Frog and look at it next to analytics data. It’s great to know what competitors actually have on their sites. This is great for content ideas. Overall, Screaming Frog gives me the chance to run a quick audit and come away with an understanding of what’s going on. It reveals opportunities for easy wins and actionable insights. I can determine if site migrations went off without a hitch; they usually don’t. With the inclusion of traffic data, I’m also able to prioritize tasks.”

An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.

George Perry, an SEM Specialist at Bandwidth , raves about KWFinder. “I like that not only does it show me information on the keyword that I was searching for, but pulls in good suggestions for related terms, and how they compare (volume, CPC, difficulty, etc.) to the term I originally looked at. I’ve been able to help my clients target not only those big, pie in the sky vanity terms, but to better target those terms that are lower in the funnel and more likely to convert, allowing me to target them through focused content that answers the questions they’re actually asking.”

Aleyda Solis is a speaker, author, and award-winning SEO expert. She is the founder of Orainti, an international SEO consultancy Agency, that helps international clients scale their organic search growth. She has won the European Search Personality of the Year in 2018 Award and was mentioned in the 50 online marketing influencers to follow in 2016.

SEOQuake is considered one of the best free SEO tools. This Chrome extension acts as an SEO checker tool that performs on-page site audits, assesses both your internal and external links, and also does website comparisons to determine how you perform against your competitors. Other features of this SEO analysis tool include keyword analysis such as keyword density, an easy to read SEO dashboard, and an export feature that allows you to easily download and send data to key people on your team.

Top SEO Experts.

Blake Aylott’s, SEO expert at Project Build Construction , favorite free SEO tool is one no one ever really talks about. “The SEO tool is called Fatrank. It’s a Chrome extension, and it shows the rank for any search query you type in as for a URL as long as you’re on that URL. If I need to know how I am currently ranking for a keyword, I can simply type it in and see. It is extremely accurate and live. The tool is a lifesaver when clients want to know their current ranking for something, and I can tell them with 100% accuracy. Fat Rank is free and should be a part of every SEO’s arsenal of tools.”

Free SEO tools like Answer The Public allow you to easily find topics to write about for your blog . I’ve used this tool in the past to create content around specific keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this free SEO tool to create content around keywords like fitness, yoga, running, Crossfit, exercise and cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would only take you five minutes, making it one of the most efficient ways to come up with SEO topics for new websites.

Mastering SEO optimization can be hard, especially if you’re just starting out. Fortunately, finding the best SEO tools is easy, we’ve compiled them all on this list. We reached out to over 30 SEO experts to find out what the best SEO software is and what keyword tracking tools are impressing the SEO experts. You don’t need to try all these tools, you just need to figure out which one works best for your business.

Ubersuggest , developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPsFrom short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. Metrics Ubersuggest includes in its reports are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is. 

While SpyFu has an amazing premium version, many of our experts raved about its free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword. You can also do some research on your competitors to determine which keywords they use. Additionally, you can search your competitor’s, or your own, website to easily see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the campaigns they’re running with Google Ads , and more. It’s one of the most detailed SEO analysis tools on the market.

Serpstat is a growth-hacking platform for SEO, PPC, and content marketing goals. If you’re looking for an affordable all-in-one tool to solve SEO tasks, analyze competitors, and manage your team, Serpstat will be a great choice. Many experts are now switching to the tool, as it has collected keyword and competitor analysis data for all the Google regions in the world. Moreover, Serpstat is known for its awesome features. The most popular one is a Missing Keywords feature, which identifies the keywords that your competitors are ranking for in the top-10 search results, and you aren’t.

SEO has become a huge discipline in the past 10 years and all the above SEO tools wouldn’t have existed without the SEO experts behind them. We wanted to give a quick shout out to these people for their hard work to help websites rank better and convert more.

Adele Stewart, Senior Project Manager at Sparq Designs , can’t get enough of SEO software SpyFu. She shares, “I have used SEMrush and Agency Analytics in the past, but SpyFu has the one-up on my client’s competitors. All of SpyFu’s features are great, but my absolute favorite is the SEO Research feature. You’re able to plug in a competitor’s domain and pull up information on their own SEO strategy. You can see what keywords they pay for vs. their organic standings, review their core keywords, and even assess their keyword groups. Using SpyFu has been integral to my client’s SEO successes. There’s so much more to track and report on, plus I don’t have to put in as much effort in research as I did with other SEO software. SpyFu pulls the information I need and organizes reports in a way that is presentable and understandable to my clients. I’ve already seen increases in indexing and rank for keywords that we didn’t even think of.”

Matt Jackson, Head of Content at Wild Shark , loves free SEO tools like AnswerThePublic. He shares, “One of my favorite tools when compiling SEO content for a site is AnswerThePublic.com. The best feature of the tool is that it presents a list of the questions that web users are asking about a particular keyword. If I’m running out of genuinely useful content ideas, or if I’m compiling an FAQ page, it provides invaluable guidance as to what, exactly, people are searching for. It is not only useful for SEO content, it means that our clients can answer questions on their site, minimizing the number of customer service calls they receive and giving greater authority to a page and the overall business. And here’s a quick tip: prevent neckache by hitting the Data button, rather than straining to read the question wheel.”

Google Trends has been around for years but has been underutilized. Not only does it give you information regarding a keyword but it offers great insight into trends around the topic, which can be invaluable at any stage of a business’s growth . Search for keywords in any country and receive information around it like top queries, rising queries, interest over time, and geographical locations depending on interest. If you are unsure which trends are the ones for you, this is the best SEO tool to use.

5. Moz Pro: SEO Software.

Ryan Scollon, SEO Consultant at RyanScollon.co.uk   recommends the SEO tool Majestic. He says, “My favorite SEO tool is Majestic, with its main feature allowing you to check the backlinks of a website that you specify. My favorite feature is the ability to add your own client’s site and a bunch of competitors, allowing you to easily compare a variety of SEO metrics such as trust flow, referring domain count, and external backlinks count. Not only does it help us understand the [client’s optimization] weaknesses, but it also provides a simple table that we share with our clients, so they too can understand the problems and how they stack up to their competitors. We also use Majestic to audit competitors’ backlinks, as we can sometimes find a handful of easy opportunities to tackle before moving onto other link building tactics.”

As a top SEO analysis tool, Woorank offers free and paid options to track and report your marketing data. You can plug in your competitors to discover which keywords they are targeting so you can overlap with theirs. Try understanding how keywords perform over time to  optimize for users and search engines in the best way possible. And most importantly, understand the things your website is lacking from both a technical and content perspective. Woorank can help you identify duplicate content, downtime, and security issues and provide guidelines on how to fix them.

Syed Irfan Ajmal, a Growth Marketing Manager at Ridester , loves the SEO keyword tool Ahrefs. He shares, “Ahrefs is surely our most favorite tool when it comes to various facets of SEO such as keyword research, rank tracking, competitor research, SEO audit, viral content research and much more. We add our site and those of our competitors to it. The tool then shows us the sites which have backlinked to our competitors but not us. This helps us find great link opportunities. But this wouldn’t have been so easy if Ahrefs didn’t have the largest database of backlinks. Ahrefs has been instrumental in getting our site ranked for several major keywords, and getting us to 350,000 visitors per month.”

SEO tools save you from tedious keyword research and data analysis. With these tools, you’re able to see what’s working and which parts of your strategy could benefit from some tweaking. The best SEO tools also provide reports about how you measure up to competitors and where the greatest opportunities lie. What’s more, they allow you to measure search performance countries, regions, or languages.

SEO Chrome extensions like Fat Rank allow you to easily analyze your website’s performance. This SEO keyword tool lets you know the ranking of your keywords. You can add keywords to your search to find out your rank per page for each keyword you optimized for. If you don’t rank for the top 100 results, it’ll tell you that you’re not ranking for that keyword. This information allows you to better optimize your website for that keyword so you can make adjustments as needed.

Keri Lindenmuth’s, Marketing Manager at Kyle David Group , go-to SEO tool is none other than Moz Pro. She says, “My favorite feature of the tool is its ‘page optimization feature.’ It tells you exactly what steps you can take to improve the SEO of every single page on your website. For example, it will tell you to ‘Include your keyword in this page title’ or ‘Add an image with a keyword alt tag.’ This tool has substantially improved our client’s business simply by the fact that it gives increased transparency. We can compare their site’s traffic and optimization to that of their competitors. We can see which pages and search terms their competitors perform well in and alter our web practices to compete against theirs. Without a tool like Moz, SEO really becomes a guessing game. You have no idea where you’re doing well and where you can use improvement.”

Liraz Postan, Senior SEO & Content Manager at Outbrain , recommends SEMRush as one of the best SEO tools. She says, “My favorite SEO tool is SEMrush with the feature of “organic traffic insights”. This feature lets me see all my leading articles with one dashboard, along with related keywords, social shares and word count. This gives me a quick overview of what’s working and where to optimize. I generally use SEMrush on my daily work, love this tool, and love using its site audit to optimize our site health. We improved our site health by 100% more since we started using SEMrush, and we increased conversions by 15% more from our content pages.”

4. KWFinder: SEO Keyword Tool.

As an amazing contributor to many SEO blogs in her time, Vanessa Fox’s career didn’t start in Google, but she definitely left her mark there. Vanessa is an author, keynote speaker, and created a podcast about search-related issues. Interested in how people interact online and user intent Vanessa’s impact SEO’s future is sure to be very active.

Eric Enge is the founder and CEO of award-winning digital marketing agency Stone Temple, acquired by Perficient in July 2018. Now the general manager of Perficient Digital, he is a writer, researcher, teacher, and keynote speaker. He won the 2016 Search Personality of the Year Award and CEO of 2016 Best SEO Agency of the Year award.

Siteliner is an SEO checker tool that helps you find duplicate content on your website. What’s duplicate content? Identical content to other websites. And Google penalizes websites with it. With SEO tools like this one, you’ll be able to scan your entire website to find duplicate content, broken links, average page size and speed, the number of internal links per page, and more. It also compares your website to the average of websites checked with this tool to help you better understand where you stand.

Eagan Heath, Owner of Get Found Madison , is a huge fan of the SEO tool Keywords Everywhere Chrome extension. He shares, “It allows both me and my clients to see monthly U.S. keyword search volume right on Google, which is great for brainstorming blog topic ideas. It also allows you to bulk upload lists of keywords and see the data, which Google now hides behind enormous ranges unless you pay for Google Ads. Unbelievable value for a free tool!”

SEO software Moz Pro keeps popping up as one of the best SEO tools that experts actually use. Some specialists raved about how Moz was always up to date despite Google’s regular algorithm changes . Others praised Moz’s chat portal that allows them always to get an insightful response to every question asked. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download to see your website’s metrics while browsing any page. If you’re looking to learn more about SEO, you should also consider checking out MozCon , their annual conference.

Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website need improvements to rank better in search engines. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche, check and fix broken links on your website,and get an overview of your best-performing pages (so you can see what information is drawing in the visitors).  

Ribbit, Ribbit. Screaming Frog is considered one of the best SEO tools online by experts. They love how much time they save by having this tool analyze your website super fast to perform site audits. In fact, every person we spoke to said that the speed at which Screaming Frog gives you insights was faster than most SEO tools online. This tool also informs you of duplicate content, errors to fix, bad redirections, and improvement areas for link building. Their SEO Spider tool was considered the best feature by top SEO experts. 

Barry Schwartz is the master of sharing content around anything to do with SEO. Normally the first person to write about algorithm updates (sometimes even before Google), Barry is the news editor of Search Engine Land and runs Search Engine Roundtable, both blogs around the topic of SEM. Barry also owns his own web consultancy firm called RustyBrick.

Google doesn’t rely on just one factor to determine which content appears when a user enters a search. There are many different factors at work, some which aren’t publicly known. The tools to measure SEO performance will track one or multiple SEO factors that are known to be an important part of Google’s algorithm. These include; keywords, keyword density, backlinks, page load speed, page errors, meta data, and many more. Some of these tools can help you measure SEO performance using just one metric, like backlinks, and others will track multiple metrics at one time. Some of these tools are free, and others charge a monthly fee.

Yoast is a free WordPress plugin that can help you measure SEO performance as you’re working on your site. When you create a page or post, Yoast will analyze your SEO based on a keyword you specify. You can also take a look at metrics like readability and meta information. You can also specify a canonical URL, apply advanced meta robots settings, see how the page will look when it’s shared on social media, and more. This is a great tool to measure SEO performance as you go, so you don’t have to make so many changes or updates later on.

SEMrush is an powerful paid tool to measure your SEO performance. SEMrush makes it easy to find, track, and utilize keywords, track your backlinks, and compare your SEO to your competitors. You can even get keyword reports to see if your site has gained or lost ranks on particular keywords. If you’re actively improving your SEO—or you simply want to maintain the position you have—this is a great way to continuously measure your efforts.

1. Google Keyword Planner.

Your page load speed and other elements of your site’s functionality play an important role in SEO. If your site doesn’t load quickly, isn’t navigable, or has multiple errors, visitors aren’t going to stay on your site for long. Google Search Console is a Google tool that will point out these errors to you, so you can fix them and improve your search rank.

BuzzSumo is a helpful tool for researching topics or improving your existing pages. This is a paid tool with some free usability for researching content topics, trends, keywords, sharing and more. This tool can give you a clearer picture of interests, questions, and search queries going on across your industry at large, as well as information about your competitors’ sites.

Ahrefs is a paid tool similar to the previously mentioned SEMrush. Ahrefs gives you extensive information on backlinks, keywords, page performance, and other important SEO data in one dashboard. This is a helpful tool for measuring SEO performance overtime or continuously. If one of your pages starts to lose its rank or you’re not targeting the keywords you should be, you can see this information on your Ahrefs dashboard.

Screaming Frog SEO spider will crawl your entire site, or subfolders, and give you important SEO information about each page.

Search engine optimization (SEO) is an important part of how your content ranks on Google. Utilizing SEO strategies can help to improve your content’s rank on Google, making it easier for potential customers and leads to find. In order to improve your SEO, you need to know what’s working and what isn’t. A number of tools can help you measure SEO performance, so you can maintain and improve your ranks on Google.

Google Analytics is another free tool you can use to measure SEO performance. This tool is especially useful for measuring performance over time. You’ll have access to a wide range of information about your site, including keywords, traffic sources, user demographics, conversions and many more. This is an essential tool for measuring your SEO performance, and your site performance in general.

12. Yoast.

Google Analytics gives you a wide range of information to work with.

Moz is another paid tool that will aggregate SEO information into one dashboard for you. Moz also provides a number of free tools you can use to check in on keywords and measure SEO performance. You can use these tools to see keyword data, backlinks, social sharing information, and more. For continuous tracking MozCast gives you day-to-day updates on your SEO performance. Moz’s Google Algorithm Update History can also help explain big shifts you might see in your SEO performance as Google changes their algorithm.

Incognito mode or private browsing is a good way to regularly measure SEO performance yourself. In a normal search, the results you see will be influenced by previous sites you’ve visited, terms you’ve searched, your location, and other things. Since you probably visit your site a lot to make sure everything’s working properly, your site will appear artificially high when you use a normal search. Incognito mode makes a search without influences from your search history, so you’ll get a better picture of where your site actually ranks when you enter a search.

In some cases, you might measure your SEO performance continually with a reporting tool like the one mentioned above. In other cases, you might want to make a more thorough analysis after a longer time period. Screaming Frog SEO Spider is a free tool that you can use to crawl your site measure SEO performance for all or a subset of your pages. This tool is especially helpful for content audits, though it can be used for SEO check-ups as well.

5. SEMrush.

Yoast is a WordPress plugin that can help measure SEO performance while you work.

Hey Meta is a free tool that allows you to quickly and easily check the meta information for a particular page. This tool will show you how the page appears when it’s shared, including a cover image, title, meta description and tags. Improving meta information is a good place to start making SEO improvements, is this tool helps you quickly see what you’re working with on any page.

Google Keyword Planner is a great way to start measuring SEO performance. This tool is a part of Google’s free suite of tools, many which we’ll cover in this list. This tool will help you take a closer look at keyword data and pick the right keywords for your content. You can see approximately how much monthly search volume a particular keyword gets, how competitive the keyword might be to rank for, whether volume changes seasonally, and you can see similar keywords which might be better. This is a great place to start before creating content, so you can make it easy for visitors to find.

Google Keyword Planner is a great tool to start with.

Raven is another paid tool tracking, monitoring, and measuring SEO performance on your website or sites. You can track your keywords, competitors, traffic, backlinks, social sharing and much more. Raven also makes it easy to organize reports or get email updates, so you can measure your SEO performance at varying intervals, or consistently through time.

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