SEO PLAN FOR NEW WEBSITE

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

Branding and SEO may not always be directly related, but there are many instances where strong brand reputation enhances your organic search results. A strong brand can lead to more fans. The more fans your brand has, the more that they will be talking about your brand, engaging with it, sharing related content and linking to you.

Keyword research is at the foundation of any solid SEO strategy. It may seem obvious, but it’s important to create content and web pages that your audience actually searches for. It’s common for large brands to overproduce content that doesn’t target specific keyword phrases, or targets the same term repeatedly.

Topic clusters are an excellent way to leverage very broad themes through pillar pages such as this blog post.

It’s important to differentiate your message in the SERP to boost your CTR. It’s one thing to achieve a Google page one ranking. It’s another to rank well enough for searchers to click on it.

Find out which Google ranking factors can put you on page one! If you want to win in the SERPs, ask us how we assess market share opportunity for Fortune 1000 brands.

SEO and marketing strategy development.

When someone begins to consider specific companies, they often conduct multiple branded searches. They may search the product name, or company name, or product reviews. They might look for comparison articles between competing solutions. These types of branded searches should deliver the necessary information to answer the searcher’s query. But they also need to build trust with the individual.

How can you ensure that your website is optimized for mobile?

Put simply, SEO strategy is about delivering extreme relevance and value to searchers.

According to Google, 46% of all Google searches have local intent. And according to a Local Search Association report, search engines are the most frequently used channel to find local business information, with 87% of survey respondents having used a search engine to find a local business. By 2021, mobile devices will influence more than $1.4 trillion in local sales, according to Forrester.

Technical SEO is the foundation of your search engine optimization strategy, and must be prioritized. With a solid technical infrastructure, your content and backlinks will have a far greater impact on your organic search results.

For example, if you’re a beauty brand, you might not think of the online publisher Byrdie as a competitor. Yet, when you look at the search landscape, Byrdie crushes the competition and siphons valuable traffic throughout the funnel. Read our Byrdie SEO case study here.

Competitive analysis is the process of evaluating your competition for the sake of improving your own SEO strategy. Analyze your competitors’ organic search rankings, online reviews, blog strategy, and backlink profiles. Then, dig into their user experience, social media, target audience segments, USPs and differentiators.

Towards the bottom of the funnel, the prospect may be comparing options and making a final decision. You may be able to push them over the finish line with an ROI calculator, a competitive comparison matrix or customer reviews.

Finally, see how Google views your mobile-friendliness by using its Mobile-Friendly Test tool. Inside Google Search Console, you can also use Google’s Mobile Usability feature to uncover any potential mobile errors. If you know your way around the developer tools in web browsers, you can also check how your content renders on different mobile viewports without ever leaving the page!

However, if you were to try to switch from playing chess to football or basketball, it would be significantly more difficult. In fact, you could be a complete failure at the new sport, regardless of your superior skills at chess.

Build topic clusters into your SEO strategy.

Google values what others think of your brand, so on-page optimization isn’t enough. You need to prove to search engines that others see your brand as an authority. To truly maximize your organic search results, you should be conducting strategic outreach to high-quality, credible websites and influencers.

For example, if the results are filled with how-to articles, creating a case study service page may not help you. When a skincare-related search query yields results from Wikipedia, WebMD, Mayo Clinic, Healthline and other related sites, then the product page for your skincare cream isn’t (yet) what the user wants or needs. If the results are clearly for a different industry, then best to look for alternative opportunities altogether.

Discover customer pain points. Then, map keywords to each pain point within the purchase funnel. Finally, address the fears and concerns that hold people back from taking action.

Answer: Build your content strategy around an SEO framework.

As the world’s second-most popular search engine, YouTube is a search and social media juggernaut. More than one billion users watch over one billion hours of video daily. With that level of impact, you need to pay attention to video SEO.

Your competitive analysis should of course include your main competitors. However, it’s critical that you also include your online competitors. Include websites that occupy Google page one for your target SEO keywords even if they aren’t direct competitors.

A keyword may have high search volume. Yet, it may be driven by user intent that’s misaligned with your content, business, products or services. In that case, ranking would be nearly impossible, and any traffic will most likely bounce without converting.

Finding the right keywords.

At the beginning of their journey, customers may not have specific companies in mind. Consequently, they tend to search generic, non-branded keywords to learn more about the topic or product area first.

You could take your analysis further by doing a technical SEO audit. Review their site health, technical SEO implementation, page load speed and mobile friendliness.

Keyword strategy alone won’t help you own the SERPs. Your website must also be technically sound and optimized for search engines. This may seem obvious, but it’s often the biggest hurdle for large brands to clear.

To excel at local SEO, keep your Google My Business account up to date, along with the many other local listing sites online. This would include Yelp, Citysearch, and similar local directories. Maintain consistent NAP (name, address and phone number) in all local listings.

In the world of search, we often conflate deliverables with strategy. But, lists of keywords, or on-page recommendations, or technical SEO audits are not examples of SEO strategies . They’re steps within an overall plan. Coincidentally, that confusion is also one reason why most search engine optimization strategies fail. In other words, they’re too fragmented and focused on separate, low-level metrics rather than the big picture.

The most important on-page SEO ranking signals come from your page title tag, H1 and subheads. However, your strategy should go way beyond headings and meta tags. You must also account for search intent, related entities, depth and breadth of coverage and especially internal links. And, while the meta description isn’t a direct ranking signal, it can still benefit click-through rates from the SERP.

Even the most amazing content in the world won’t bring in organic traffic if it’s not properly optimized for the keywords people actually search. But, on-page optimization is a massive topic that covers everything from image alt text and anchor text to search intent.

With SEO, of course you are aiming to rank your pages and content in the Google SERPs. However, if searchers are disappointed with what they find on your site, your bounce rate will increase.

Likewise, it can take a while for new websites to gain traction and become established with good SEO practices. New search trends, evolving industries, and frequent changes in technology and Google Core updates can make it harder for new domains to get ahead. SEO for new websites is an important consideration in marketing because it’s important to get your site noticed quickly, and to start bringing in traffic as fast as possible.

Google has provided guidance here, saying that a fast loading site is a sign of healthy servers, which means that Googlebot can crawl and index more content over the same number of connections.

Backlinks are created when one website links to another. Essentially a backlink is a “vote of confidence” from another website to yours. High-authority websites are more desirable to earn backlinks from, and even being mentioned on another website can give your site a boost.

Plan Your Site’s Architecture.

To improve your new website SEO, create content that will naturally draw in visitors. Blogs, guides, videos, and good social media content are all good ways to naturally draw interest. Create content that is useful, interesting, and informative to improve your inbound performance.

Keep in mind that understanding SEO takes time. Even if you launch a beautiful, fast website that functions in a useful and logical way for visitors, don’t expect immediate results.

If possible, avoid splitting your site into m-dot domains for mobile, or using sub-domains in general. There’s nothing wrong with this practice, but you risk splitting your domain authority across multiple domains.

For brand new websites this tool will be useful for SEO and understanding your rankings. It will also help you strategize your new site’s SEO by giving you data on what search terms visitors are using to get to your site.

First sign up for a Search Console account and verify ownership of your site. Usually this means adding a snippet of code to your site that matches with information from your Search Console account. You can upload an HTML file to your site, or an HTML tag to the verification details page for your site.

The title tag of a webpage tells Google what each page is about and is an excellent place to target relevant keywords. Keep title tags short, since Google will only display approximately 50-60 characters in search engine results. Be sure to make all your title tags unique, as duplicate titles can look spammy and don’t add much keyword variety. Also, don’t keyword stuff in an attempt to rank for more keywords; using a few primary keywords is better.

Use a Mobile-Friendly Design.

A brand-new website won’t have many opportunities for backlinking, but it’s a good idea to keep in mind as your website grows and improves with age.

Fortunately, if you’re brand new to the world of SEO and website design, it isn’t necessary to be an expert right away. Simply understanding the basics of SEO and formulating a plan before you create your website can save you a lot of work and stress later on. We’ve got a few SEO tips and strategies to give you a better chance. Let’s dive into the basics of SEO for new websites.

You can also refer to the “Speed report” available in Search Console. This report shows you how fast your site’s pages perform according to real world live data. Here Google will give you warnings if your new site’s page speed is affecting your SEO. Another tool provided by Google is the PageSpeed Insights tool for developers who want to know more about the mobile and desktop speed performance.

With that said, don’t keyword stuff. Write naturally with the intent to inform your readers about your products and services, not impress Google. It’s always smart to include your target keywords as well as similar keywords and concepts that are relevant to the specific page and your site as a whole.

Submit Your Sitemap to Google for Indexing.

In order for your website to show up in search results pages, Google needs to crawl the site. This can happen gradually over time without doing anything, but it’s better to submit your sitemap through Google Search Console and get the process started faster. This will inform Google that your website exists and indicate which pages are on it. Google actively encourages this step.

You can make your website’s structure even clearer by providing breadcrumbs, or clickable links at the top of a page providing a visible trail so users know where they currently are on your site.

If you have good EAT content, and information that is helpful to visitors, then people are more likely to share or link to your site. Focus on providing value to searchers and striking at the core of their needs.

For large eCommerce sites this means that your site might not be indexed as quickly. To help improve your new website’s SEO, pay attention to the Crawl Errors report in Google’s Search Console and keeping the number of server errors low.

Google’s Search Console portal is a free resource for webmasters and online businesses to monitor their websites performance. With Search Console you can monitor, maintain, and troubleshoot your presence in Google’s Search results and be aware of any warnings or issues that come directly from Google.

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