SEO PRICE COMPARISON SITES

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Nextag has a mobile application (iOS, Android, Windows Phone) with a total of 1.5 millions downloads.

Sources of Traffic.

Click here to register in Pricegrabber.

Just like its competitors, Shopping.com is losing web traffic (mainly due to the drop in organic Google traffic), and compensating with Google AdWords. According to Alexa, only 30% of the traffic is generated by US visitors.

Consumer Futures research shows over half (52%) of users use comparison search engines (CSEs) on a regular basis for their on-line shopping and 80% use it to find better prices for the goods .

5. Pricegrabber.

Cost per Click.

Cost per click in Pricegrabber varies from Product Feed Specifications..35 in book category to Sources of Traffic..65-$1 in electronics. Here you can find detailed information about pay-per-click in various categories (if you want to visually highlight the listing using clickable logo add PriceRunner has a unique price feed format that is for the most part compatible with Google PLA (there are certain differences) in some fields. Read more information on the specs here.,1 per click)

Product Feed Specifications.

2. When using Google Shopping “vertical search”:

PriceRunner was founded in 1999 and gets about up to 5 million shoppers per month.

Product Feed Specifications.

Register to start working with eBay Commerce Network Merchant Center (including Shopping.com).

Register here to start working with Nextag.

Nextag has own format of the product feed upload, detailed description you can find here, and more info here.

Nextag is one of the oldest price comparison sites and it was launched in 1999. According to their official information, more than 30 millions of users visit site monthly to shop. Alexa data shows Nextag is ahead of Pricegrabber, but overall site traffic is clearly decreasing:

6. Nextag.

Just like Nextag, Shopping.com uses dual system of click cost measurement (depending on the category and product price). Also prices are seasonally adjusted depending on the category (from 0% to 25% during sales season in the end of 2013). For example, a click in the category “TVs under $400” costs According to SEMRush, this site does not advertise, but it is ranked in Google’s USA top 20 for nearly 440,000 search queries. Most definitely substantial amount of traffic to TheFind comes from Google organic search. Also, TheFind has popular mobile application with barcode recognition feature and coupon support. The application was downloaded by 300,000-700,000 users from both Apple Store and Google Play. 35% of the traffic came from mobile in the first quarter of 2013 (source). Also, you can take a look at the infographic about TheFind..69, over $400 costs $1.55.

Cost per Click.

Pricegrabber had to compensate the lack of organic traffic by Google advertising.

If you are targeting European and UK audience, you can use another free price comparison site called PriceRunner. What’s cool is that PriceRunner accepts retailers even outside of EU.

The good news is that you don’t need to make a separate feed, as DealOz accepts all formats of key price comparison sites (Google txt, Google xml, Yahoo txt, Yahoo xml, Shopzilla (bizrate), Shopping.com, Nextag, Pricegrabber).

According to SEMRush, their site doesn’t get any organic traffic from the search engines, but it runs quite a big advertising campaign for their books category (their only category where sellers have to pay-per-click)

Besides, number of facts about CSEs users proves that targeting this audience is economically feasible:

3. PriceRunner.

Comparison shopping engines are a great multiplier – sending your data to thousands of sites worldwide. With such coverage, CSEs make it possible for your store to be seen anywhere, making these engines a powerful channel with an undeniable ROI. Yet, many marketers still underestimate the power of this channel. Our experience and analysis prove how important CSEs are for any e-commerce site marketing strategy.

Price comparison site DealOZ was launched in 1999 with 1-2 million visitors a month. According to Alexa data, 80% of their traffic comes from the US.

Product Feed Specifications.

The biggest source of traffic for price comparison sites comes from Google Product Listing Ads. The ads are displayed in two main formats:

Google uses its own product feed standard, which is considered accepted industry standard. Here you can review specs details (supports txt and xml files with support for archiving). Good news for internet stores owners and agencies, Google Merchant supports different access levels and allows to manage multiple accounts centrally.

Starting April 15, 2014 TheFind will only accept Google Product Listing Ads (xml or txt). So, if you haven’t worked with The Find yet, you should start uploads in standard Google PLA.

Sources of Traffic.

Pricegrabber has own unique product feed format, go here for detailed information. Supports txt and cvs formats.

PricePirates allows customers to search for products, compare prices and find deals on a variety of items. The site crawls through various ecommerce platforms to find these listings. Specifically, it includes many options from top marketplace platforms like Amazon and eBay.

Online shoppers already turn to Google to look for specific types of products. So get listed on Google Shopping and your product automatically comes up alongside options from other stores right on the search page. To get listed, you need to register your online shop in Google’s Merchant Center and then a feed of your products will be listed. They also offer options for advertising and promoting certain products.

Projections say nearly 2 billion people are expected to purchase goods and services online this year. And price comparison options remain important. If your business offers online shopping options, you probably know how much shoppers value finding a great deal.

If you want to really reach price conscious consumers online, make it easy for them to compare your products with similar items by listing them on price comparison sites. Check out a variety of these sites and apps currently available. Some connect to search engines or other platforms, and others just crawl the web for the best deals. Learn what you need to know about price comparison sites and reaching customers on these platforms.

Though Bing lags behind Google in popularity as search engine, it still offers a fair amount of visibility for products. When people search for an item on Bing, your item appears next to others like it. And you can purchase ads from Microsoft to increase visibility for your products in searches.

PricePirates.

Check out Become another search based price comparison tool. Become offers a fairly bare bones service, and simply crawls various platforms to find products related to a particular search. Just focus on SEO and improve your chances of getting your products in front of customers.

Shopping.com is a price comparison site that lets consumers view products in a particular category or search for specific items from top brands. To join, you can sign up for an eBay Commerce Network merchant account and then connect your store.

Bizrate provides price comparison options along with shopping guides and weekly promotions. The site also uses Connexity for its merchant services option. Sign up with them to learn more about being featured.

ShopSavvy is a mobile app that lets shoppers scan bar codes of certain items and then compare those items to other products in local stores and online. The products are largely added by users. But ShopSavvy also uses a back-end system called PriceNark. You can connect your store to that engine to give your products more visibility.

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Yahoo is another search engine that offers a shopping option that makes it easy for consumers to compare prices from different vendors. Yahoo Shopping connects to PriceGrabber. So once you sign up for an account on that site, you can easily get your products listed on Yahoo as well.

PriceGrabber is a price comparison site that includes product listings across a ton of different categories. Customers can search for a specific item or browse more general listings. To get your products featured, you need to sign up for a Connexity cost-per-click listings network account.

Pronto offers a search engine that is specifically for products. Consumers search for a particular item and find product listings so they can compare prices and other features. The site crawls through ecommerce shops to find these items. So focus on SEO for your shop get included in these searches.

BuyVia is a deals site that allows shoppers to compare prices on products, access coupons and find deals on the items they’re shopping for. The company also offers mobile apps in the App Store and Google Play. The team scours for deals across Google Shopping and other platforms. But you can also request a deal for specific products on the website or app.

Amazon Product Ads.

CamelCamelCamel is a price comparison engine that mainly focuses on Amazon listings. It even lets customers get alerts when prices drop on certain items and see the history of price changes. If you have products listed on Amazon, they’ll automatically be available for shoppers to use CamelCamelCamel’s functionality.

Even if you sell your products on your own ecommerce site, listing on Amazon can help you gain visibility for your products when people search for similar items. You can easily set up an Amazon store and use it as your primary ecommerce destination or just a supplementary one. Then you can invest in product ads to get your products featured prominently.

Shopzilla offers deals and price comparison tools to help shoppers find value on a variety of products. They also provide a merchant services option for businesses. Get your products included in the site by signing up with Connexity.

ShopMania offers a wide array of online tools for shoppers. They browse by category, search for specific items, and view special deals. Get your products featured. Just sign up for an account on the website and update information about your shop. The site also provides merchants with seller tools and the option to set up a storefront on their Facebook pages.

Google Shopping.

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