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This guide to the best Google Analytics SEO dashboards gives you everything you need to know to get started, including some templates to get you going!
Search engine optimization is a key part of any digital marketing strategy. Equally important is the ability to monitor SEO performance so you can ensure your SEO efforts are paying off. A Google Analytics SEO dashboard will let you quickly and easily track your SEO analytics data – this means you spend less time sorting through SEO data and more time adding value for your clients.
Here’s a short video showing you exactly how:
What is a Google Analytics SEO dashboard?
You need to ensure you’re tracking metrics and KPIs that give you concrete insights into SEO traffic. There are different ways you can go about improving organic traffic (backlinks and link building, improving page load time, or rewriting landing pages, for example) each of which has different metrics attached to them. However, there are some basic metrics and KPIs you’ll always want to keep your eye on when it comes to SEO:
Simple: a dashboard is an intuitive, customizable, and powerful reporting tool. Google Analytics reports can sometimes be a bit clunky and they can lack key information that you need to get a full understanding of how your SEO campaigns are performing. With a DashThis dashboard, on the other hand, all you have to do is link your Google Analytics account, select the metrics you want to track and we take care of the rest. SEO reporting has never been easier.
And, if you have a custom data set you want to use you can upload it in a CSV file and we’ll take care of the visualization for you.
A Google Analytics SEO dashboard is a complete dashboard with data from Google Analytics, enabling digital marketers to track and act on their SEO results.
Best of all, our dashboards are fully customizable so you’re never locked into an unchangeable selection of KPIs. You can choose where and how your data is displayed in your dashboard (line graph, charts, tables) and add data from other sources to see how, for example, your SEO and social media campaigns are working together. We even have white-label options so your dashboard can reflect your business’ branding. Once it’s set up just how you want, you can save it and reuse it over and over again so you don’t have to build it from scratch for a new project.
Why not try out DashThis free for 15 days so you can see for yourself how great a digital marketing tool it really is.
Why should you use a dashboard?
It’s easy to get started: create a DashThis account (you just need an email address and a password), select your data sources (we support over 34 integrations, from Google Analytics to Moz to Bing and more!) and your template (or create your own custom template) and you’ll be ready to go. It’s really that easy.
At the end of the day, Google’s Analytics’ SEO reports are alright but they don’t let you do all this.
DashThis has created a bunch of preset templates you can use to get started. Here are a few of our top marketing dashboard recommendations for SEO:
To create your dashboard, you can use a digital marketing tool like DashThis that lets you visualize all your SEO metrics and KPIs from Google Analytics. You’re able to select only those metrics and KPIs you want to track and you can also easily create beautiful reports to send to clients, managers, or your team.
Which SEO dashboard should I use?
DashThis is the power behind thousands of reporting dashboards created by and delivered for agencies and digital marketers every month.
The Advanced Web Ranking Data Studio connector is a really handy tool that allows you to automatically pull together reports that include how the website is performing against the target keywords and also how this looks within the wider market.
This is an opportunity to show the ROI to your client. Drastically improving traffic is great, but if this isn’t leading to conversions, your client might question your fees.
Most SEO strategies include keywords for you to target, so be sure to include their status in your dashboard.
I recommend adding action items to the summary, so your client (and especially the people they report to) can quickly see what opportunities are available. This will reassure your client that you’re always thinking ahead as well as build a case within your agency to upsell the client.
I’d recommend including a chart like below, which includes a top-level session trend chart and then a 100% stacked bar chart to showcase the percentage differences each channel contributed each month:
While Google Search Console is going to be handier for an SEO expert rather than a client looking for brief information, you could provide some top-level details on things such as impressions and clicks from top queries and where they rank.
It’s not always plain sailing, so be enthusiastic about taking on any challenges that the report has presented, and be proactive!
I recently wrote the Ultimate Guide to SEO Reporting, which included a free Data Studio template that is ideal for your SEO reporting dashboard:
It’s also useful to give an overview of queries, to show what is driving a change in traffic. If the client has a high-priority keyword, with a high commercial intent, include that at the top of this report.
Organic Traffic Summary.
Here is an example of the information I like to include monthly on the client dashboard to give them a good overview of progress, focuses, and opportunities:
In addition to that, you can also use Wattspeed. It runs Lighthouse reports, stores them over time, and provides hourly uptime monitoring.
If time on site is low, this could be due to a number of reasons, such as poor design, low-quality content, low-quality images, etc.
This is again a brilliant opportunity to upsell and to introduce additional services to your client. You should hopefully already have an inkling if UX is an issue, using engagement metrics or conversion rates is a great way to reinforce your point that UX may need work.
Ranking Distribution Trends.
The client is going to care the most about commercial keywords, so I group these keywords and really focus discussions on how they’re performing.
Due to how time-intensive and therefore costly link building campaigns are, you’ll want to drive home to clients that you’re providing great value .
Look at this as a time to not only show off what you’ve accomplished, but also to present your strategy going forward.
If you consistently see poor engagement metrics or see engagement decline over time, I usually suggest a full UX review of the website and compare it against competitors.
I usually report mostly on ones that I’ve had a part in achieving, whether that’s from natural pickup from content created or via manual outreach.