SEO RANKING DROP

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

Did you rankings really drop, or is your rank tracker indeed just acting up?

And here’s one from SEMrush showing a similar trend:

While spammy backlinks don’t really contribute anything, they also don’t hurt unless there’s a clear malicious intent (such as for example consistently buying 100,000 blog comments every month).

Verify using analytics, Google Search Console and other tools.

Always keep this cheat sheet handy to quickly diagnose a ranking drop!

You’ve gone through all the steps above, and you still came up empty. This too is part of SEO. It’s not always straightforward to find out why your website’s rankings have dropped.

Keep in mind that rank tracker treat featured snippets differently. When a feature snippet appears for a query, some may not even take it account when reporting rankings while others will.

If you’ve found technical changes, dig in deeper to see if they are related to the ranking drop you’re experiencing. If they aren’t, continue your search.

Not every Google update is about their algorithm . They can also change their search engine result pages (SERP) layout by adding other elements which push down your snippet, or attract more attention than your snippet.

Do you think this featured snippet impacts your ranking, and in turn organic traffic?

Step 4: Recent website changes.

Especially during strange times, like the COVID-19 pandemic. Search behavior rapidly changed, which must — directly or indirectly — have impacted rankings. Some products and services were no longer needed, and for others there’s an extreme demand.

Some changes are small and barely noticable; other changes are huge and make or break businesses.

Whatever caused it, you’ll quickly find it and recover your rankings using the checklist we included in this article!

If your pages are indeed still indexed, then that’s good news. If your pages aren’t indexed anymore, this could mean you have a manual penalty. It could also mean you have a serious SEO issue in your website that’s technical in nature, as outlined in step 5.

Check Google Search Console for a manual action.

The good news is that often there’s nothing to worry about. Maybe your rank tracking application is acting up or Google’s tuning their ranking algorithm. Check again the next day, and often you’ll see that things have gone back to normal.

Search engines use content to determine relevancy for search queries, so content changes has a big impact on your rankings. And pages that are removed have an even bigger impact.

Another area to look into to is the user engagement with your website. If users leave quickly because they’re bombarded with pop-ups or ads, this will hurt your rankings. The same goes for not satisfying a user’s search queries with your content. If they don’t find what they were looking for, and they go back to the search result page to click another result, Google knows that your answer to their search query wasn’t completely satisfactory.

Similar to keeping track of technical changes, keeping track of content changes is a very time-consuming and error-prone task. It’s something you want to have running on autopilot, like ContentKing does.

Use your rank tracking application, web analytics data, Google Search Console data, and Bing Webmaster Tools data to identify what the scope of the ranking drop’s impact is so we can diagnose the issues.

If you see an abrupt and significant drop in your website rankings, it could indicate that Google is penalizing your site. Manual actions are applied manually rather than as a result of algorithmic updates.

Remember, you can always replace the old links with new ones that work.

Whether your penalty is manual or automatic, you’ll want to fix the problem and get the penalty removed. The best way to start is to look at notifications from inside your Google Search Console account.

7. UX Changes in Google.

For example, if you change the date of an article on your site, be sure to change it in the meta description as well. You want to avoid duplicating your meta information or using meaningless and generic titles like “Home.”

These metrics aren’t a direct ranking factor, but they do indicate whether you’re delivering a good experience for your users.

With careful planning and attention to the essential components of your redesign project, you will avoid negatively impacting your SEO and rankings and can even make improvements.

There are more questions you should ask about this link loss:

Many people will search different variations of the same question and still be unable to find an answer or solution to their problem.

Have you noticed that the results you get for a specific search can be entirely different from another person doing the same search?

5. Algorithm Changes.

To prevent lost links affecting your rankings in the future, it’s worth the effort to invest in link monitoring software or programs to actively track lost links. This way you can be proactive and take corrective measures before you lose your rankings.

Google sometimes changes the UX of search pages in ways that take clicks away.

You can then either remove, replace, or retain them.

If you want to get more search engine visibility you have to put in a lot of time and effort.

8. Geolocation Discrepancies.

If your inbound links are broken or lost, you’ll need to determine exactly where those links are coming from and why they are broken.

Some sites might not be selling anything, or they might be selling a brand where just having eyeballs on your content is enough to count as a win.

If your site continues to rank on other search engines like Yahoo or Bing, this is an almost sure sign that you are suffering from a Google penalty.

It’s possible that you are doing everything right but still lose traffic and see a dip in your rankings. One reason for this might be that your competition is doing a better job.

Your rankings will be different depending upon the location where the search was made. If you check your rankings in one geographic area, you’ll need to check them in several other areas to get a more precise and more accurate understanding of your rankings.

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