TRY OUR PACKAGES
While more organic traffic is generally better than less, the key is the quality of the traffic. A low conversion rate coupled with high organic traffic might mean that your client isn’t currently attracting the kind of customers they need and you should reconsider the the keywords targeted. Or their are issues on the website itself preventing conversions. A high bounce rate can indicate the same problem.
Number of any links were lost.
It’s okay to highlight flattering data in your reports, but don’t use it to cover up problems. The client has a right to know about failures as well as successes. If something didn’t work out the way you thought it would, it’s okay to say that you need to change direction or give it more time. As with anything else, honesty is the best policy.
3. Conversions via Organic Traffic.
If you are writing content or creating new pages for clients, you definitely want to include a section on landing pages.
Clients who like to be more involved in their SEO will probably appreciate having more information to dig into, while more hands-off clients might be happy just to know that their campaigns are moving along in the right direction.
The number of backlinks you gained for the clients.
How much traffic your new links are bringing in (referral traffic in the Google Analytics Report)
Where is your client’s traffic coming from? One key section to include in your report is a breakdown of which channels – such as organic search, direct traffic, referrals, and paid search – are bringing visitors to your client’s site.
Once you have your Goals setup, you can see how often your web visitors from organic search completed those goals. Below illustrates an example of this type of report:
In addition to the keywords that your client is ranking for, look at the search terms that are actually bringing traffic in. Is there a lot of overlap between the two groups?
7. Backlink Overview.
Send this report over with a short analysis covering these points to help keep things clear and moving forward.
The quality of the links you gained.
If those target keywords aren’t also generating traffic, you may need to revise your strategy to focus on keywords with a higher search volume or look at your click-through rate in Google Search Console to see if you need to better optimize your titles and meta descriptions.
Once you’ve covered all the basics, you can add more information on a case-by-case basis, depending on each individual client’s goals and level of involvement. The goal is to create the perfect SEO report for each client.
Every report you write should be tailored to the individual client’s goals and their understanding of SEO. That’s not to say you can’t use a template – templates can save you a lot of time. But don’t send the same cut-and-paste report to all your clients.
Other General Considerations.
Google Search Console also provides warnings if a site has any problems, such as issues with indexing or security. If you get any of these warnings for your client’s site, include that information in your report – as well as a summary of how you fixed the problem.
Also if you're a pure link building agency, you may be interested in our link building report template.
This is also especially valuable section for any client that you manage a blog for. They can quickly see which blog posts generate traffic, conversions, and gauge interest via the bounce rate.
Too many SEO reports dump data without any context. By providing the full picture of website performance, your client can put the SEO and organic performance in perspective.
You know which keywords are ranking now, but how many clicks are they generating in Google?
Do your best to structure each report in a meaningful way. Depending on the data you’re working with, this may be easier some months than others.
Determine which of your landing pages generates the most qualified organic traffic by using a multi-column widget to track your SEO progress with the following metrics:
All you need is your email and a password. Plus, you can start by using the tool for free!
Choose the SEO & Backlinks Report Template from the menu, and you’re all set!
Organic Conversion Rate.
Pinpoint how much of your traffic is coming from organic search results by tracking your organic sessions, or use this same format of historic widget to track the following KPIs:
Include your Google Analytics data, Google Search Console data, and a lot more… all in the same report!
Add your data to the best SEO report template immediately!
Want to see your own SEO key data in an awesome SEO performance report?
Free trial includes 10 dashboards for 15 days.
We’ve chosen the most popular, tried-and-true KPIs for your SEO report template. Start SEO reporting ASAP with our crystal clear sample SEO report!
Make sure that your organic visitors are converting with a historic widget showing you organic conversion rate. You can use to same format of widget to track the following KPIs:
Connect your SEO tools.
Organic traffic, Conversion Rate, Click-through rate, Keyword Ranking, Link Building stats… There are so many KPIs you need to be tracking in your SEO report, and picking the right ones for your business can quickly become overwhelming. Fortunately, this sample SEO report is a great example of the perfect template and a great starting point for your SEO reporting needs.
Plugging your own data from across a multitude of SEO tools into our simple SEO report template is as easy as 1-2-3!
Figure out which keyword brings you the most qualified organic traffic by using a multi-column widget to track the following metrics:
Gather all your favourite SEO tools, from Google Analytics to SEMrush, Ahrefs, and way more into a single, awesome SEO report! With our SEO report template, you can track all your SEO performance and keyword rankings in seconds. Simply plug your tools, choose our template, customize it exactly the way you want, and you’re done! The template will update itself automatically every single day.
You can connect a multitude of SEO tools into your SEO report template, including Google Analytics, Ahrefs, SEMRush, Moz, Google Search Console, and WebCEO, among others!